Nike has signed dressage rider Ayden Uhlir. This is the first involvement Nike has had with equestrian sport.

William Fox-Pitt has signed a 1-year sponsorship agreement with SSG Riding Gloves.
“SSG produce great gloves, they are comfortable and have a fantastic grip,” said William Fox-Pitt. “They were obviously very lucky for me when I wore them at Rolex 2013, and I have worn them ever since.”

Roeckl has announced Louise Robson of Thoroughbred Dressage as one of its new sponsored riders.
“I am super thrilled and excited to be introducing none other than Roeckl to our team,” said Louise. “I am very honoured to be given this opportunity.”

BEDMAX is sponsoring the Retraining of Racehorses’ (RoR) Racing2Eventing series for a fourth consecutive year.
“Our competitions not only help individual riders and horses to work towards their goals, but also provide a great showcase of just what retired racehorses are capable of,” said Di Arbuthnot from RoR. “We are extremely grateful that they are continuing to support our work.”

Aloeride, an aloe vera feed supplement, is supporting the Exmoor Golden Horse Shoe Ride in May.
“Endurance riding is one of the fastest growing sports in Britain and Aloeride is rapidly becoming the supplement of choice for many endurance riders,” said a spokesman from the company.

TopSpec has announced its sponsorship of the NPS Style and Performance showjumping.
“The Style and Performance Show Jumping is a great format for encouraging both correct rider position and production of ponies and we are very pleased to be supporting the competition at the event,” said Nicola Tyler from TopSpec.

Boot manufacturer, Grub’s has announced its sponsorship of Ben Hobday’s event horse Ramilo.
“I am really grateful that Grub’s are eager to be involved,” said Ben. “Ramilo has a very bright future ahead of him and is a great horse, which I  have really high hopes for.”

British Eventing sponsorship news
Central Carpets and The Mussel and Steak Bar are sponsoring this years Hendersyde Horse Trials.
“This is a huge boost to the event and the sport in this region,” said Elizabeth Agnew, event organiser. “We shall look forward to welcoming everyone in August, perhaps as a pit-stop en route to Blair Castle.”

Nunney International Horse Trials is using a lottery-style sponsorship scheme for the second year running. Each ticket costs £100 and the winner is drawn at an official draw.
“Last year’s lottery opened up the chance to become a title sponsor at an international horse trials to a variety of businesses who would normally be unable to afford such a sponsorship,” said organiser Alisa Hunter-Gordon. “It was incredibly popular and with sales limited to just 200 tickets, the odds of winning are relatively high.”

Shearwater Insurance is continuing to support the Event Horse Owners Association (EHOA) and the Mitsubishi Motors Grassroots Championship at Badminton 2014.
“We wanted to help promote the grassroots levels of eventing and this seemed a perfect way to support both EHOA members and the sport,” said Jeremy Lawton from Shearwater Insurance. “Having been involved with British Eventing and EHOA for many years I am very pleased that we can reward the riders’ hard work by offering additional prizes. I would like to wish all the competitors the best of luck at the championships.”

King West will remain as the principal sponsor of Brigstock International Horse Trials at Rockingham Castle.
“Rockingham Castle is one of our main clients and we know how well they do things — they will put every effort in to making the Horse Trials a success,” said Michael Holland of King West. “The audience is our target market, and we see our association as a medium to long term investment.”

Eventing Ireland is welcoming Wilkie and Flanagan Solicitors as sponsor of a new series for the CNCJ1* class.
“This is an exciting concept for horse/rider combinations whose dressage is not their best phase as it will reward clear jumping in both phases but in particular the show jumping phase,” said a spokesman from the company.