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When it comes to winning around horsey people with an advert — we’re not a hard audience to crack. Wangle an equine in there somewhere, anywhere (yes, even a donkey will do…) and we’re putty in your hands.

Top TV adverts with horses

1. Grand National

The 2013 John Smith’s Grand National ad involved some mock equine contenders galloping and jumping through suburban Liverpool, the clever stunt work courtesy of The Devil’s Horsemen.

2. Timotei

In the 1980s, Timotei’s PR people realised the power of the horse in selling its herb-filled mild shampoo — watch for the soft focus, a touch of nostalgia and the endless summer sun.

3. Clogau Gold

Clogau Gold’s 2012 Extended Fairytale advert boasts sparkling jewellery, a fantasy storyline and a trusty black steed with a flowing mane and tail.

4. Three mobile

It will be difficult to ever trump mobile phone company Three’s #DancePonyDance campaign. Socks, the moonwalking Shetland, became an internet sensation being viewed by 300,000 people in less than 24 hours. Three even revamped its commercial, adding snow, a Christmas tree and plenty of tinsel to make a festive special. We always knew Shetlands had it in them…

5. Budweiser Super Bowl

By orchestrating a Clydesdale and a puppy to be best friends, it’s difficult to go wrong — which makes this Budweiser Super Bowl advert a highlight.

6. Stella Artois

With Stella Artois sponsoring the Argentine Open tournament in Palermo, Buenos Aires in 2015, making argentine polo trainer Carlos “Polito” Ulloa the star of its advert was a no-brainer.

Continued below…



7. Guinness

Part of the “Good things come to those who wait” campaign, this medley of Guinness, surfers and horses riding waves is strangely captivating.

8. Centraal Beheer insurance

Struggling to sell insurance? Put a dressage horse on a racetrack and you have us tickled.

Do you have a favourite horsey advert? Let us know below…

Don’t miss this week’s issue of Horse & Hound magazine (7 December 2017), with our feature about why horses are such an irresistible ingredient for adverts