When it comes to winning around horsey people with an advert — we’re not a hard audience to crack. Wangle an equine in there somewhere, anywhere (yes, even a donkey will do…) and we’re putty in your hands.

Top TV adverts with horses

1. Bai

The latest of our go-to equestrian adverts for an easy laugh is this gem from Bai, promoting its low-calorie antioxidant-rich drinks during this year’s Super Bowl final. Who knew horses could be so gangster?

2. Lloyds Bank


What better way was there to celebrate Lloyds Bank’s 250th anniversary than by bringing back the iconic black horse? The advert — called “horse story” — took the viewer on a journey through history, showing how horses have been used in everyday life from 1765 to today, all set to some suitably atmospheric music.

3. Three mobile


It will be difficult to ever trump mobile phone company Three’s #DancePonyDance campaign. Socks, the moonwalking Shetland, became an internet sensation being viewed by 300,000 people in less than 24 hours. We always knew Shetlands had it in them…

4. Budweiser Super Bowl

By orchestrating a Clydesdale and a puppy to be best friends, it’s difficult to go wrong — which makes this Budweiser Super Bowl advert a highlight.

5. Stella Artois

With Stella Artois sponsoring the Argentine Open tournament in Palermo, Buenos Aires, last year (14 November-5 December 2015), making argentine polo trainer Carlos “Polito” Ulloa the star of its advert was a no-brainer.

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6. Guinness

Part of the “Good things come to those who wait” campaign, this medley of Guinness, surfers and horses riding waves is strangely captivating.

7. Centraal Beheer insurance

Struggling to sell insurance? Put a dressage horse on a racetrack and you have us tickled.

Do you have a favourite horsey advert? Let us know below…