Armathwaite Hall Horse Trials in the Lake District says it has set up a deal to get TV coverage of its event around the world from 2002 to 2005.
Spokesperson for the trials, Pam Harrison,says: “The trials will pay a production company to produce a video package of the event for around 40-50 TV companies around the world – including countries in Asia, Africa, Europe and the United States.”
Joint organiser Frank Hewett-Smith, says: “What we have is a very comprehensive global media schedule for our event or the next three years.
“We can now offer all our supporters and sponsors the ultimate media package incorporating press, satellite and terrestrial television and the tremendous potential of the internet.
“It should be good for our event, good for the sport of eventing and good for the Lake District and Cumbria.”