British Eventing appoint new commercial and marketing director
British Eventing (BE) has appointed Mike Barnes as its new commercial and marketing director. The appointment is the final stage of the organisation’s strategic restructuring programme.
By restructuring, BE aims to strengthen the organisation over the next five years, to enhance membership value and grow the sport.
Mr Barnes joins BE from the Direct Marketing Association where he was director of marketing and business development for 10 years.
BE chief executive Mike Etherington-Smith said: “BE is now ready to develop into a new era and Mike’s appointment will help cement that through concentrating our marketing, branding and commercial activities.
“Mike is highly qualified and experiences in membership, sponsorship and consumer markets and has deep understanding of the outdoors, country and sports markets. We are looking forward to him joining us.”
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A graduate of Exeter University, Amy joined our news team from Redpin Publishing in 2008 as news writer. She was promoted to deputy news editor in May 2013 and became news editor in April 2015. She left Horse & Hound in March 2016 to take up an editorial position in Dubai.