Online horse feed store opens its doors for business today
A horse feed merchant purporting to be the first 100% online store opens its doors for business today.
Stuart Fitzgerald has launched the feed store — efeed.co.uk — following the success of online horse bedding store whitehorsebedding.co.uk.
“We’re trying to take the delivery costs out of the equation, and have a very aggressive pricing strategy,” Stuart told H&H.
“With whitehorsebedding.co.uk we worked out our distribution method and how we could offer bulky goods at a competitive price.”
He said the company has reduced costs through economies of scale.
“We’ll purchase feed in large quantities directly from manufacturers so we can negotiate a good price,” explained Stuart, adding: “We’re taking a smaller margin than other companies.”
The Berkshire-based efeed.co.uk has a warehouse in Birmingham, and says it will deliver anywhere in the UK, from the Orkney Islands to the Channel Isles.
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Stuart adds that orders received before 5pm can be delivered the next day. Standard delivery takes two days.
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