The Mitsubishi Grassroots Championships have been renamed and will now offer improved prizes, including a new Mitsubishi Shogun to drive for a year.
The Mitsubishi Motors Cup, as the eventing championship is now known, offers amateur British riders the chance to compete for honours ahead of the Mitsubishi Motors Badminton Horse Trials held in early May.
The competition will benefit from an increased the level of sponsorship, raising the profile of the regional programme and finals.
The winners of each Mitsubishi Motors Cup classification get to drive away a new Mitsubishi Shogun for a year, prize money, trophy and commemorative plaque to keep.
“This series continues to become an increasingly important part of our national championships calendar, being the ultimate goal for many, as well as a valuable step up the ladder,” said British Eventing (BE) chief executive David Holmes.
“So, to have this generous prize package on offer enhances what is already a fantastic achievement.”
“I would like to express my thanks to all at Mitsubishi Motors (UK) for their loyal and passionate support for riders at this growing level of the sport.”
The amateur championship features two levels of competition, BE90 and BE100.
The two winners, along with the runners up, are also offered licence to use the Mitsubishi brand name in association with their horses’ names, as well as coaching at BE clinics, the use of VIP facilities at the finals, access to professional advice and equipment, and branded merchandise.
“Our association with equestrianism at the amateur level is something we are very proud of,” added Lance Bradley, managing director of Mitsubishi Motors (UK).
“We are delighted to have the opportunity to create an even more memorable experience for those taking part.”