UK equestrian sponsorship round-up

  • Petplan

    The specialist equine insurance provider is sponsoring British Dressage’s Area Festivals 2016/17 for an 18th year.

    A total of 17 Petplan Area Festivals will be held across the UK this season, with the final at Hartpury College, Glos, in April.

    “Qualifying for an Area Festival is an incredible achievement for any rider and a true celebration of their consistent performance. Petplan Equine aims to ensure all riders have the opportunity to take part, accomplish their dreams and hopefully flourish within British Dressage ranks,” said Kate Hopkins, marketing executive at Petplan Equine.

    Back on Track

    The technical human, equine and dog clothing manufacturer has signed a sponsorship deal with grand prix dressage rider Gemma Appleton.

    The products are made from a “ceramic textile” which reflects body heat to support muscles and joints.

    “I started with one rug and two sets of wraps which I used to swap over between the horses so that they could all have a good session wearing them”, said Gemma.

    “I have always worked my horses in bandages, and when I came across the Back on Track ceramic fleece bandages I was every interested in the product. After the first time using them, I was really excited about them.”

    Blue Chip

    Blue Chip Feed has welcomed dressage rider Nathalie Kayal to its team of sponsored equestrians.

    Buckinghamshire-based Nathalie has trained and competed her string of horses up to small tour level and hopes to be selected for more internationals this year.

    All her horses are fed Blue Chip Pro feed balancer.

    A spokesman for the company said they are “honoured” to have her representing the Blue Chip brand.


    The online betting operator has revealed that it will be sponsoring the Newmarket Open Weekend on 17-18 September 2016.

    It has committed to a three-year deal as the title sponsore of the event, which gives visitors a chance to see behind the scenes of the heart of British horseracing.

    Chosen charities for this year’s event are Racing Welfare’s Newmarket housing project and the Newmarket Day Centre.

    “Their committed support for the next three years means that even more money can be raised for charity,” said Sara Cumani, event chairman.

    “We are currently busily preparing for the big weekend next month, which is set to be jam-packed full of action.”


    Leading wholesaler Battles is sponsoring BETA International’s visitor goody bags under its equestrian products brand Hy.

    “We are extremely pleased to back BETA International once again,” said Battles commercial manager Anna Clarke.

    “Hy is always very well received by retailers and we want to ensure that this fantastic collection of equestrian essentials remains in the spotlight. Sponsoring the show’s visitor bags is a fantastic way to do this.”

    Kate Negus

    A sponsorship agreement has been signed between Kate Negus Saddlery and Summerhouse Equestrian Centre in Gloucestershire.

    The saddlers will be sponsoring the Prestige training schoolmasters at the centre, who are used by riders wanting to develop their riding at a more advanced level.

    It will also sponsor the centre’s 1.30m class of its showjumping league.

    “It’s lovely to see our schoolmasters sporting their made to measure bridles,” said Summerhouse’s Sara Gallop.

    “Not only do these support their comfort, but they’re excellent quality and project the professionalism that goes through everything we do.”

    Sporting Hares

    Four-star eventer Izzy Taylor has been confirmed as a brand ambassador for the British countryside accessories company.

    Izzy modelled the Beauchamp Blazer, a flagship product for the brand, at the trot-up at Blenheim International (8-11 September).

    “We are thrilled to be adding Izzy to our roster of brand ambassadors,” said Marc Brown of Sporting Hares.

    “Her talent and commitment to performance in the equestrian field fuses perfectly with our commitment to producing performance products in the equestrian market.”

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