The UK equestrian sponsorship round-up

  • HorseBack UK is the official charity for the 2014 Blair Castle International Horse Trials. The charity is based in Aberdeenshire and works with wounded veterans by introducing them to horses to help improve their rehabilitation, mobility and confidence.
    “This partnership is the perfect way for us to raise awareness of the good that can be done through introducing injured servicemen and women to horses and with the very best athletes from the sport of eventing competing at Blair Castle we will be able to build on this association,” said Jock Hutchison from HorseBackUK.

    Suregrow is to sponsor the Five Fence Challenge at the Horse of the Year Show (HOYS) this year.
    “Suregrow is delighted to be a part of HOYS 2014,” said Jonathon Cox from Suregrow. “The Show will provide an excellent platform to promote our product to a wider audience and illustrate the benefits of Suregrow to paddocks and, of course, horses and ponies.”

    Dodson & Horrell has extended its sponsorship of the British Showjumping National Amateur & Veteran Championships for a third year.
    “These Championships allow us to reach a wider audience,” said Sam Horrell, marketing director at Dodson & Horrell. “A large bulk of our feed is bought by the grass roots/amateur horse owner so we feel it is crucial to support them at many levels. This competition gets us up close to some of our core users and gives us the opportunity to share essential nutritional advice and technical knowledge as well as inspiring the talents of horse and rider”.

    Kingsland AS has announced that it will start sponsoring American showjumper Reed Kessler from the beginning of March.
    “I am excited and honored to be joining the team of Kingsland sponsored riders. Kingsland products are known around the world for quality, style and performance. I look forward to exposing more people in the USA to this great brand,” said Reed Kessler.

    William Hill is to sponsor Imperial Cup Day at Sandown Park in March.
    “We are delighted to be sponsoring Imperial Cup Day at Sandown Park including the prestigious feature race, The William Hill Imperial Cup Handicap Hurdle,” said Kate Miller, PR director at William Hill. “With Cheltenham just around the corner, everyone is full of anticipation with what will happen in the days to come.  William Hill will be providing a bonus of £100k to the horse that wins the William Hill Imperial Cup on Saturday 8th March and then goes on to run and consequently win any race the following week at Cheltenham.”

    London jeweller Boodles will sponsor the Leading Jockey Award at The Festival this year.
    “I am delighted that Boodles are partnering with the Leading Jockey Award for this year,” said Carey Buckler from Jockey Club Racecourses. “Although they are previous sponsors within racing, they have not partnered with Cheltenham before and I’m sure that they will find it very rewarding.”

    Dressage rider Matt Frost is a new ambassador for Woof Wear.
    “Matt is a very professional and talented rider with a charismatic and enthusiastic personality,” said a spokesman from the company. “He will be a superb ambassador for the Woof Wear Brand and will also assist in the development and testing of new products for the dressage market.”

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