A new £500,000 bonus scheme has been launched to encourage racehorse buyers at breeze up sales this season.

Breeze up sales allow potential purchasers to judge for themselves prior to the sale how well a horse can gallop.

The first 40 winners of two–year-old maiden, conditional or stakes races worldwide bought from breeze up sales in Britain, Ireland and France in 2009 will each win an added £10,000 on top of the normal prize-money.

Twenty races carrying a £5,000 bonus are also available.

The breeze up Bonus is funded by the horses’ vendors and the sales companies and all seven breeze up sales in 2009 in Britain, Ireland and France are included.

The first chance to take advantage of the incentive is at Goffs Kempton Breeze Up on Friday, 6 March.

All 75 ready-to-race two-year-olds at the sale will be eligible for the new bonus.

Henry Beeby chief executive of Goffs said: “Prize-money remains the primary issue for buyers of racehorses and it is wonderful that vendors and auctioneers have worked together to address the challenge in such a proactive way.

“As the first breeze up of the season Kempton buyers are at a real advantage to benefit from the bonus scheme. This sale has a proven record of producing winners, many within just weeks of purchase, and there have been a very high number of individual buyers associated with these winners.”

Harry Findlay, joint owner of Gold Cup winning horse Denman, said: “I think it’s a great idea and on a mathematical basis, for anyone buying a horse at the right price it has to be a massive incentive.”

Leading sires represented in this year’s catalogue at the Goffs Kempton Breeze Up include Acclamation, Bahamian Bounty, One Cool Cat, Danehill Dancer, Elusive City, Exceed & Excel, Giants Causeway, Green Desert, Invincible Spirit, Khaleyf, Kyllachy, Nayef, Oasis Dream, One Cool Cat and Verglas.

For more information visit: www.goffs.com

Participating Breeze Ups are:

Goffs Breeze-up at Kempton (6 March)
Doncaster Breeze-up Sale (7- 8 April)
Tattersalls’ Craven Breeze-up sale (14 – 16 April)
Tattersalls’ Guineas Breeze-up sale 30th April – 1 May)
Arqana 2YO Breeze-up Sale (9 May)
Goffs Breeze-up at Dundalk (12 May)
Goresbridge Breeze-up Sale (25 May)

For more information visit: www.breezeupbonus.com