And founder Bill Alexander hopes to launch a Sportjumping TV website in the near future, to feature short films about the horses, owners and jockeys and broadcasting classes live from 2012.
The classes, which founder Bill Alexander hopes will be broadcast live in 2012, are open to anyone above the age of 16.
A British Showjumping statement has confirmed that their members may compete this year even though it is not an affiliated show.
Bill Alexander said: “We like to think that if Meredith Michaels Beerbaum turned up on Shutterfly that the amateurs would still have a chance due to our handicap system.
“We are also encouraging carefulness in riding by making knock-downs increasingly costly the more a rider has.
”We are hoping to increase prize funds dramatically once teething problems have been ironed out.”
Competitor Sarra Mayberry, 26, from Stirling, said: “It is a good concept, with excellent prize money which I have recommended to my friends.”
For more up-to-date news, see the current issue of Horse & Hound (31 March, 2011)