The International League for the Protection of Horses (ILPH) is looking for a new name and logo in a bid to raise its profile.

The move was announced by chief executive John Smales at the charity’s equine welfare seminar last week and 50,000 supporters have been asked for suggestions.

The charity fears its logo “lacks impact” and looks “passive and rather dated” and that the name does not accurately reflect the breadth of its activities.

“Our name is perceived by most to have considerable heritage,” said Brigadier Smales. “Some supporters are fond of it, but many others believe it fails to reflect the core activities of the charity and does not communicate the ILPH’s broader offerings.”

www.ilph.org

This news story was first published in Horse & Hound (25 October, ’07)