The Ebony Horse Club in Brixton, south London, will be the official show charity of this year’s Olympia, The London International Horse Show (17-23 December).

Ebony will receive a percentage of the ticket sales from the afternoon performance on Wednesday, 19 December – and they plan to perform a display during that show.

The charity will also receive all the proceeds of the “shop and drop” stall outside the main arena – where weary shopaholics can leave their booty during the show.

“It will act as a publicity stand for Ebony where they can promote themselves and fundraise all through the show,” said Kelly Walker of Olympia organisers the HPower Group.

A spokesman for Ebony said they were very excited by the news and “couldn’t quite believe it.”

Ebony Horse Club works with young people in Brixton and Lambeth offering horse riding, outdoor activities and mentoring.

Some of its members have gone on to jobs within the horse world, including training at the British Racing School.

And after years of travelling to other riding schools across the capital, Ebony opened its own equestrian centre in Brixton last year.

Ebony is appealing for volunteers to help man the shop and drop service at Olympia – they will need around 70 over the week. If you can help, call 020 7738 3478.