Desi Dillingham MBE, former president of the British Horse Society and vice-president of British Dressage, will join the board of H&C TV Ltd, on 1 October.
Ms Dillingham joins former governor of the BBC and former chairman of the Welsh Development Agency Sir Roger Jones and British Showjumping treasurer Tim Forrest as non-executive directors of H&C TV Ltd.
H&C TV’s chairman, Heather Killen, said: “Desi’s enthusiasm and energy for the equestrian sector are legend. She is a champion of the sport, an advocate for the industry, and a forceful agent for change.
“I am delighted she has agreed to join us in our project to create an international network of specialist channels dedicated to horse sports and leisure.”
Ms Dillingham said: “Since 2009, Horse & Country TV has shown that the promise of a dedicated horse channel for the UK can be fulfilled, and now H&C TV is expanding internationally.
“This appointment gives me a wonderful platform for using my experience and relationships to further the interests of equestrian sports in the UK and abroad.”