British Dressage (BD) is spreading the word across the internet with a advert on Facebook and YouTube.
The advert — entitled Why you should join British Dressage — features leading riders, including Carl Hester and Lee Pearson, and was shot on location at the Hartpury Festival of Dressage (15-19 July 2009).
It was funded by sponsorship from Shearwater Insurance Ltd and Capricorn Chemicals Ltd.
BD chief executive Amanda Bond said: “We’re very grateful to long time supporters Jeremy Lawton from Shearwater Insurance Ltd and David Manning from Capricorn Chemicals Ltd who encouraged us to make this happen.
“It is a first for BD and a very exciting step for us into the realms of film media and viral marketing.”