BSJA rebrands to ‘user-friendly’ British Showjumping (BS)

The British Show Jumping Association (BSJA) has become BS — or British Showjumping — in an effort to become more user-friendly.

The sport has been undergoing a gradual “rebrand” over recent months and starts 2010 with a new name and logo.

In doing so, it hopes BS will be brought in line with the governing bodies of Olympic disciplines British Dressage (BD) and British Eventing (BE) and other horse sports in the UK — British Reining (BR), for example.

This article was first published in Horse & Hound (21 January, ’10)

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