Fans urged to support equestrian sport during Rio to secure Olympic future

  • Equestrian fans have been urged to share their passion for the sport during Rio 2016.

    The Games, which kick off on Friday (5 August), are particularly important for equestrianism as the sport’s popularity will determine its future in the programme of the Olympics.

    From 29 July-28 August the International Olympic Committee (IOC) will assess how engaged fans are.

    The IOC will explore print, broadcast and online coverage, as well as engagement on social media. This will demonstrate how widespread the appeal is of each Olympic event.

    Both the British Equestrian Federation and FEI have launched online campaigns, Join the Journey and Two Hearts, to help engage fans.

    The organisations, along with British Dressage (BD), British Showjumping (BS) and British Eventing (BE), are calling on equestrian fans for their support.

    “Whether you are spectating, volunteering, competing, training or simply enjoying the sport we want to know how you are following Rio 2016,” said a BE spokesman.

    “Through Facebook, Twitter and Instagram tell us how you are keeping up with the action and what you are loving about the 2016 Olympic Games.”

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    ‘Our chance to showcase our sports’

    A BD spokesman added: “Being part of the Olympics is vital to equestrianism – it’s our chance to showcase our sports to the world.

    “We need to work together to show just how loved the three sports are so call on everyone who loves horses to support the social media campaigns and tune in to all the great equestrian action during the Games.”

    Fans are encouraged to use one or all of the following hashtags: #equestrian, #eventing, #TwoHearts and #JointheJourney

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