Jude Matthews: Eventing is a complex sport, but has a simple aim *H&H VIP*

Opinion

british eventing chief executive
(Image credit: credit unknown)

It’s been an eye-opener being on the other side of the British Eventing (BE) fence, having taken on the interim CEO role in April. I have learnt so much about the operation of the sport.

It’s easy to think you understand it all as a competitor — and indeed, I’d been on the board since April 2018, so would have had a different insight to many — but the reality is different.