In the first of a series looking at how to market yourself as a rider, Stephanie Bateman delves into the world of social media and discovers the dos and don’ts of promoting yourself online
Being a professional rider is no longer just about producing and competing horses, it’s about running a business, and effective social media is key to this.
“Social media gives you the opportunity to put yourself in front of the world, including prospective sponsors and owners,” says Ashley Rossiter, managing director of PR and social media marketing agency Mirror Me PR.
“It gives you the chance to be seen by a huge audience and highlight your progress, horses, achievements and professionalism.”
With debates in the dressage world surrounding top hats and helmets just one equestrian topic that has been gaining a
Have you seen #gifted and #ad (and other derivatives!) appearing on riders’ content at the moment? How does it make
In addition to growing his own social media platforms, Matt has been involved with the FEI in a presenting role,
Social media gives everyone the chance to become an equestrian ‘celebrity’ — we meet some that have achieved it