Edward Bunn: We need £4m to just break even at Hickstead *H&H VIP*

Opinion

Edward-Bunn-Hickstead_Bunn-family_credit_Andrew_Syde_201625552_288306442.jpg
Lizzie and Edward Bunn of Hickstead.
(Image credit: Country Life Picture Library)

There has been a fair amount of venue bashing recently on social media, with people griping about the cost of competing and stabling at shows. I can only speak for Hickstead, but our outgoings are around £4m every year and we have to try to generate that amount to just break even.

Essentially, we have five income streams — ticket sales, trade stands, entry and stabling fees, sponsorship, and showground hire and events. We recently invested £500,000 in a fourth all-weather arena, firstly to give us weather resilience, but also to create a new all-weather cross country schooling facility, which will be open between October and May. Diversification is the key to spreading the annual overheads.

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