Visitor numbers up at this year’s BETA International
Visitor numbers were up by more than 400 at this year’s British Equestrian Trade Association (BETA) International trade fair (20-22 February).
A total of 4,839 visitors arrived at the show at the NEC, Birmingham, attracted by international exhibitors, industry awards, seminars, and appearances by Monty Roberts and actor Martin Clunes.
It was the highest attendance in three years.
“We are delighted with visitor figures, which are very much in line with our earlier predictions and a fantastic endorsement of the show,” said Claire Thomas, commercial manager of BETA International organiser EMC.
“The trade fair has once again provided the perfect platform for business and networking, and we would like to thank all the exhibitors and visitors who played their part in making it so special.”
The 2012 show will be staged at the NEC from 19 to 21 February.
Stay in touch with all the news in the run-up to and throughout the major shows and events during 2026 and beyond with a Horse & Hound subscription. Subscribe today for all you need to know ahead of these major events, plus online reports on the action as it happens from our expert team of reporters and in-depth analysis in our special commemorative magazines. Have a subscription already? Set up your unlimited website access now
Never miss out on the latest happenings in the equestrian world
A graduate of Exeter University, Amy joined our news team from Redpin Publishing in 2008 as news writer. She was promoted to deputy news editor in May 2013 and became news editor in April 2015. She left Horse & Hound in March 2016 to take up an editorial position in Dubai.