Guards Polo Club and the champagne house have announced a three-year partnership.
Laurent-Perrier is now the official champagne of the polo club, which celebrates its 60th anniversary this year.
The champagne house, which was founded in 1812, has previously sponsored the Inter Regimental and the Captains and Subalterns Tournaments in the 1980s.
Neil Hobday, the polo club’s chief executive, said: “With a packed season ahead of us, including this weekend’s Cartier Queen’s Cup Final, there will be plenty of reasons to open a bottle of Laurent-Perrier Brut, Rosé, or Grand Siecle and celebrate.”
Charles Owen & Co
The hat manufacturer is to return to BETA International as a sponsor of the Horse Demonstration and Seminar Arena.
For the fourth year in a row, the company will host the Charles Owen Learning Centre in 2016.
It will have live action product displays and retailer information sessions across the three-day show, which is held at the NEC in Birmingham from 24-26 January.
Charles Owen’s managing director Roy Burek said the trade fair is very special to them and they look forward to supporting it for years to come.
He added: “Charles Owen’s focus has always been on education and sponsoring this feature certainly provides us with a way to help retailers develop their business and become increasingly profitable.”
A multi-million pound commercial deal has been announced between British Champions Series, Ascot, Newmarket and QIPCO.
This deal, which was announced on 10 June, secures QIPCO’s partnership with all parties until 2024.
The Qatari private investment company became title series sponsor in 2011 and, since its launch, prize money across the 35-race series has increased to 50 percent to £17.4m in 2015.
Sheikh Hamad Bin Abdullah Al Thani, chief executive of QIPCO, said they are proud to support British racing and its heritage.
He said: “As a private, family-run investment company, we are privileged to have built an association with world-renowned events such as Royal Ascot and British Champions Series, the very best of British racing.”
Horse of the Year Show
A combination of three sponsors are set to work together to support various classes at Horse of the Year Show (HOYS) this year.
Healthcare provider Kare Plus, Brineton Engineering and Colne Stud will be supporting three mountain and moorland showing classes.
These are the Brineton/Kare Plus mountain and moorland first ridden pony of the year, Colne mountain and moorland lead rein pony of the year and the Brineton Colne mountain and moorland mini pony of the year championships.
Helena Pettit, managing director of Grandstand Media, said: “We are thrilled that all three sponsors are working together to support these classes at HOYS 2015.”
HOYS runs from 7-11 October at Birmingham NEC.
The Sunshine Tour Championships have secured sponsorship from Cofibres.
Qualifying dressage, showjumping and showing events for the championships are being held at venues across the UK until 31 August.
The championships will be held at Hickstead from 18-20 September.
Cofibres are a chopped poly-propylene fibre additive designed to be added to sand arena surfaces.
It gives a stable base without making it hard or tiring for the horse to work on.
A new partnership has been struck up between Barbury and Simpsons Subaru.
The Highworth-based dealership will become the official automotive partner of the St James’s Place Wealth Management Barbury International Horse Trials horse trials, which run from 9-12 July.
There is also a chance to win the use of a new Subaru Forester from 9-13 July with VIP parking at the horse trials on 12 or 13 July.
Nigel Bunter, owner of Barbury Castle Estate and chairman of the horse trials, said: “The addition of Simpsons Subaru to the family of commercial partners at Barbury is testament to its growing appeal for business as well as consumers enjoying a great day out.”