Sponsorship deal for pony-mad family
A pony-mad family from Northamptonshire has come up with an unusual way to beat the credit crunch — getting themselves sponsored.
Sisters Georgina Headley, nine, and Abigail, six, attend the Woodland Pytchley branch of the Pony Club in a trailer advertising kitchen company Wychwood Cabinet Makers Ltd.
And the girls wear sweatshirts, baseball caps and jackets sporting the company’s logo.
Their mother Sarah said: “Wychwood is paying us £500 a year to advertise them. We go to local shows and the Pony Club every weekend, so the advert will be seen by lots of people, some of whom may want a new kitchen.”
Wychwood Cabinet Makers is based on the farm in Woodford, Kettering, where the Headleys keep 12.3hh Caramel and 12.2hh Pippin.
Director John Coleman said: “I am interested in marketing the company in more unusual ways, rather than just taking out adverts, and this seemed an ideal fit.”
This article was first published in Horse & Hound (11 December, ’08)
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A self-confessed newshound, farmer’s daughter and journalist of many years' experience, Charlotte worked on regional papers before joining H&H in 2007. A regular rider, she visited Ireland in 2010 to investigate the fate of Irish horses through the recession, to much acclaim, and reported from the FEI General Assembly in Rio de Janeiro in 2011. She left Horse & Hound in March 2013.