Olympia Horse Show ticket sales make history this year

“What credit crunch?” organisers were asking themselves last night at the end of a record-breaking sell-out London Olympia Horse Show.

The seven-day show sold over 80,000 tickets and completely filled six of its 12 performances — a first in its 38-year history. Five more performances were 95 per cent full, too.

Organiser Simon Brooks-Ward told H&H: “I think we’re in dreamland, but it’s the reality.”

He added: “Only one performance sold every ticket last year.

“We are delighted, and the crowds have created the most electric atmosphere at each and every performance.

“We couldn’t have wished for a better Olympia.”

Stay in touch with all the news in the run-up to and throughout the major shows and events during 2026 and beyond with a Horse & Hound subscription. Subscribe today for all you need to know ahead of these major events, plus online reports on the action as it happens from our expert team of reporters and in-depth analysis in our special commemorative magazines. Have a subscription already? Set up your unlimited website access now