Horse Sport Ireland (HSI) has rebranded the Irish equestrian teams as Team Ireland Equestrian.
And a new logo representing three horseshoes making up a shamrock has just been revealed.
All team riders will be equipped with embroidered kit from Horseware Ireland displaying the logo and it will also be available to the public.
A new Twitter service and Facebook fan page was launched on 20 January and already has more than 1,000 fans.
Joe Walsh, chairman of HSI, said he hopes the drive will allow Team Ireland Equestrian to secure a commercial sponsor to “work with us to build the profile of our teams, our riders and our horses in the lead up to London 2012”.
“Last year we had 480 riders who represented Ireland in international competition with huge success and I believe that our riders, breeders and owners deserve more credit for their achievements on the world stage,” he said.
“However we cannot take a piecemeal approach, we need a focused, relentless marketing campaign with a professional back up service,” he added.