Horse & Hound’s parent company IPC Media is supporting the government-backed Race Online 2012 initiative, which aims to make the UK the first nation in the world where everyone can use the web.
There are currently 40 million adult internet users in the UK, with 30 million people using the web every day. But this leaves 10 million UK adults, who have never used the internet — that’s the combined size of the entire population of our five biggest cities.
Race Online 2012 is challenging people and organisations in every sector and every corner of our country to work together to inspire, encourage and support as many people as possible to get online by the end of the Olympic year.
Want to get involved? Visit http://raceonline2012.org to find out more.
A Message From Race Online 2012
“Race Online 2012 has one proposed mission — to create life-enhancing opportunities for the 10 million adults in the UK who have never been online. There is both a moral and economic imperative for the wider community to take the issue of digital inclusion much more seriously. It’s also essential to business that the UK is near 100% online as this will create efficiency savings, attract investment, open opportunities and improve work force skills.
Race Online 2012 wants any organisation of any size to get involved and help tackle the issue. From encouraging business partners to sign up, to teaching friends and family to get online, or by donating old IT equipment locally — there are opportunities for all businesses to make a difference. It’s simple to sign up and it only takes five minutes to register.
We know that many of you are already leading innovative, inspirational and educational Digital Inclusion projects of your own — this automatically entitles you to become a partner of Race Online 2012 and access the online Race Online 2012 partner toolkits which include a Race Online 2012 certificate, online media and communication materials to help you promote your initiatives and spread the word, plus access to the Race Online 2012 web news feed offering 24/7 digital inclusion news updates.
Please click on this link http://raceonline2012.org/get-involved to become an official Race Online 2012 partner, where you can explain what your organisation is doing or can do to help make the UK one of the first countries in the world to establish a fully online, internet enabled society.”
