Visitors to the British Equestrian Trade Association (BETA) International 2010 trade fair can take advantage of free transport to the event in Birmingham next month.
Two coaches — one travelling from the North East, the other from the South West — will collect passengers on the way to the National Exhibition Centre (NEC) on the first day of the show.
They will be dropped off at the same point on the homeward journey at the end of the day.
“We have introduced this initiative to make getting to the show even easier and more cost-effective,” said Claire Thomas, commercial manager of BETA International organiser EMC.
“The coaches will stop to collect and deliver visitors at accessible meeting points, saving people the hassle and expense of driving and parking.”
BETA International runs from 21 to 23 February. Admission is strictly trade only and free on pre-registration at www.beta-int.com
Visitors will be allocated tickets for the free travel on a “first come, first served” basis.
For further information, contact Lynn Pattison, telephone 01937 582111 or email firstname.lastname@example.org