Equestrian sponsorship round-up

  • Jeep supplies vehicles for HOYS 2009

    Jeep will be providing the Horse of the Year Show (HOYS) with its flagship vehicle, the Grand Cherokee, to transport top international riders and VIPs to and from this year’s show.

    Nigel Land of Chrysler UK Ltd said: “We are delighted to be the official vehicle partner at this year’s Horse of the Year Show. 

    “Jeep has a strong presence within the rural and equine community and it is a perfect opportunity to showcase the Jeep vehicle range to the equestrian market, a perfect target audience for the brand.”

    Other new HOYS partners include Equimax Tabs supporting Daniel Naprous & The Devil’s Horsemen and NFU Countryside will be the new sponsor of the Pony Club Mounted Games.

    Warm-Ups support rising eventing star

    Six months after launching in February 2009, Warm-Ups Socks is proud to announce its support of up-and-coming event rider Kate Lukas.

    Kate, 27, runs a busy competition yard in Surrey and has a string of 10 event horses ranging from pre-novice up to international three star level.

    “I am thrilled to have the backing from Warm-Ups,” says Kate. “Not only do the products help me train in comfort and style — but the support enables me to operate on a more professional and commercial level.”

    TopSpec sponsors Coffee Shop at BETA International 2010

    TopSpec will celebrate its tenth anniversary by sponsoring the Coffee Shop at BETA International 2010. The Topspec Coffee Shop is an ideal location for networking with contacts and colleagues at the trade fair.

    “TopSpec has benefited enormously from horse owners talking to one another about our products, and we see BETA International’s Coffee Shop as the perfect forum for the trade to communicate too,” said TopSpec director Nicola Tyler.

    BETA International 2010 takes place at the NEC, Birmingham, UK on 21-23 February. Admission is strictly trade only and free on pre-registration at www.beta-int.com

    Shires supports Talland instructors

    Shires has added two dressage riders to its Performance Rider Programme. Justine Sole and Beth Miller are both instructors at Talland School of Equitation near Cirencester and successful dressage riders in their own right.

    “We’re pleased to be supporting Justine and Beth. Both bring something special to the Performance Programme and we look forward to working with them now and in the future,” explains Rhea Freeman, marketing manager for Shires Equestrian.

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