Online jeweller, DeJoria Diamonds, has joined forces with Jerome Wirth’s Enigma Polo team to bring quality conflict-free bespoke diamond jewellery to polo’s fast-growing fan-base.
“Polo represents great opportunities for marketing our affordable, conflict-free, Kimberley Process, upscale diamond jewellery,” said US billionaire John Paul DeJoriaa. “We are delighted to be working closely with Jerome and his team in what promises to be an exciting and dynamic relationship.”
John Paul DeJoria is best known as the founder of leading hair-care company Paul Mitchell as well as Patron Tequila, the top-selling premium tequila brand worldwide and the mobile TV and technology company, ROK Entertainment Group.
As a key element in the relationship with Enigma Polo, DeJoria Diamonds will reduce the price of jewellery to everyone who cites ‘Enigma’ when they contact the company.
“The image of Polo in most people’s minds is one of glamour, champagne and diamonds and, while that image has a strong element of truth to it, the growing popularity of polo has lead to a much welcomed widening of interest in the sport,” said Jerome Wirth.