HSBC to renew sponsorship of FEI eventing

  • HSBC has committed to a second three-year term as global sponsor of FEI eventing.

    This will include title sponsorship of the FEI Classics until the end of 2013, and the FEI European Championships this year and in 2013.

    HSBC will contribute $1million in prize-money over the next three years.

    Giles Morgan, HSBC group head of sponsorship, said: “The bank is delighted to be continuing its support of these prestigious international events.

    “As part of every sports sponsorship HSBC undertakes, there is a commitment by the bank to invest in the grassroots level of the sport, and over the coming years HSBC will be working closely with the FEI to help continue the development of eventing around the world.”

    This year’s HSBC FEI Classics series awards a prize of $150,000 (£92,000) to the rider gaining the most points at five four-star events (Badminton, Kentucky, Luhmuhlen, Burghley and Pau) down to $25,000 (£15,300) for fifth place.

    William Fox-Pitt was series champion last year.

    FEI secretary general Alex McLin said: “The partnership of a global brand like HSBC and a series like the Classics is a perfect fit.”

    This news story was first published in the current issue of Horse & Hound (10 March, 2011)

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