British Eventing unveils future vision

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British Eventing members heard chief executive Peter Durrant outline a new mission statement and commitment to improve customer service during the inaugural BE convention last weekend.

Goals include a reduction of rotational falls and zero tolerance of doping. BE also aims to increase participation by 6% each year, with a target of 500 cross-country days in 2010. A marketing drive will be put in place to harness the spectator population that attends Badminton and Burghley.