British Dressage advert to be shown on YouTube and Facebook
British Dressage (BD) is spreading the word across the internet with a advert on Facebook and YouTube.
The advert — entitled Why you should join British Dressage — features leading riders, including Carl Hester and Lee Pearson, and was shot on location at the Hartpury Festival of Dressage (15-19 July 2009).
It was funded by sponsorship from Shearwater Insurance Ltd and Capricorn Chemicals Ltd.
BD chief executive Amanda Bond said: “We’re very grateful to long time supporters Jeremy Lawton from Shearwater Insurance Ltd and David Manning from Capricorn Chemicals Ltd who encouraged us to make this happen.
“It is a first for BD and a very exciting step for us into the realms of film media and viral marketing.”
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A self-confessed newshound, farmer’s daughter and journalist of many years' experience, Charlotte worked on regional papers before joining H&H in 2007. A regular rider, she visited Ireland in 2010 to investigate the fate of Irish horses through the recession, to much acclaim, and reported from the FEI General Assembly in Rio de Janeiro in 2011. She left Horse & Hound in March 2013.