Hunter is celebrating 50 years of its famous green welly boot by offering for sale a range of seven different coloured “charity” boots to raise funds for a consortium of eight specially chosen charities.
The charities were chosen because they “mean something to the people who buy and wear our green [Hunter] wellies”. They are:
- Breast Cancer Haven (Pink)
- The British Horse Society (Black)
- British Lung Foundation (Red)
- Countryside Foundation for Education (All children’s boots)
- The Game Conservancy Trust (Navy Blue)
- Marie Curie Cancer Care (Yellow)
- Rainbow Trust Children’s Charity (Baby Blue)
- The Woodland Trust (Aubergine)
The initiative was launched at the Blenheim Game Fair in July and has been described as a huge success already.
Giving Welly co-ordinator Natasha Bantoft says: “The campaign is off to a great start, with the pink Breast Cancer Haven boots currently proving most popular, followed by baby blue boots for the Rainbow Trust Children’s Charity. Initially The Woodland Trust’s aubergine boots were the third favourite, but The British Lung Foundation’s red boots have recently taken over third place.”
The total proceeds from the adult and youth charity wellies will be divided into two. Half will be divided equally between all the charities so that every charity shares in the collective success, irrespective of the sales of the individual colours. The other half will be paid directly to the charity in relation to the sales of their specific coloured boot.
Half the proceeds from sales of children’s wellies will also be added into the main charity pot and be divided equally among the charities. The remainder of the funds created from sales of all colours of children’s wellies will go directly to the Countryside Foundation for Education.
The charity wellies are available in children’s sizes 12-2 (£35). Youth wellies can be purchased in sizes 3-5 (£43) and adult boots in 6-12 (£50).
To find out more about the “Giving Welly” campaign, or to purchase a pair of boots, visit: www.giving-welly.co.uk