Equiemporium, a north west-based retailer of high end equestrian fashion and accessories and country wear, is celebrating its first birthday with the same panache and elegance that has been the ethos of the company since the opening of its Birkdale showroom in September 2014 by launching its new website www.equiemonline.co.uk.
While wanting to retain a very personal and hands-on customer approach, the company has also recognised the need to embrace technology and the consumer desire for online shopping. A lot of effort has been put into creating the right look and feel for the company’s new website and the launch is seen as another dimension in providing the best possible customer experience. The company has always believed that exceptional customer service is the key to success and this is something that will not be lost on its virtual customers, who will be made to feel as special as visitors to the showroom.
As customers themselves, Equiemporium’s owners Tina Marriott and Sue Atherton spotted a gap in the market and spent time and care creating both a look and feel that filled that gap. Sourcing products from across Europe and America, including several British manufacturers, they have built up a range of clothing, accessories and equipment to suit riders, canine enthusiasts and devotees of outdoor pursuits with a taste for style and quality who want to stand out from the crowd.
Key to the Equiemporium experience is the personal touch, the expertise of the owners and the support and guidance offered to all customers whether they be experienced riders or novices starting riding for the first time. As a salute to providing a personal Equiemporium customer experience, the Birkdale showroom opens by appointment recognising the different demands of its customers and the need for flexibility. Both in the showroom and online, the company aims to help customers create a “look” that is personal to them.
In an effort to take the Equiemporium experience to a wider range of customers and to promote the newly established website, Tina and Sue have set up shop at various local shows and events with their trade stand and pop up shop. They have also shown their stylish looks to audiences via several fashion shows, which have helped to demonstrate how the different components of the range can be mixed and matched to create a whole variety of different looks to suit the individual’s shape, size and style taking customers from the yard to the high street with ease. The feedback has always been overwhelmingly positive from all of the events.
Equiemporium are keen supporters of the equestrian sport and, as well as sponsoring four young, up and coming riders in their chosen disciplines, have sponsored various classes and competitions at local shows. Biographies of their sponsored riders showjumper Sammy Borthwick, show rider Jonathan Stevens, eventer Storm Straker and dressage rider Stephen Hayes are on the website.
The website is still in its infancy, but already captures much of the Equiemporium ethos thanks to the work of website development company, Tech-nique (Europe). As horsey people themselves, there was an immediate connection between the owners of both businesses making it easy for Equiemporium to communicate the desired image and for Tech-nique to run with that and create something very special.
Work is now underway to take the online customer experience one step further by creating a personal shopping lounge on the website. This will provide a further opportunity to offer an individual service to online customers as closely matched to that of customer visiting the showroom as possible.
Tina and Sue are excited about the future for the business and look forward to welcoming new customers either to their showroom or to visit the website. Either way customers are assured of individual attention and a passion for providing a quality product and service.