Racehorse Ambers to star in Fox’s biscuits advert campaign

Two-year-old filly Ambers is set to become one of the most well-known racehorses in Britain due to a starring role in the new Fox’s biscuits adverts.

The horse is “owned” by Fox’s character Vinnie the “Danda”, a cross between a panda and a dog.

The Magic Hill filly is being trained by 2010 champion Flat trainer Richard Hannon as part of the advertising campaign for Fox’s latest biscuit range — Ambers.

Ambers will star in adverts on TV and in the cinema over the summer charting her progress in up to eight Flat races this season.

Not only will proud owner Vinnie be hoping she wins but members of his free online racing syndicate will too.

If Ambers wins a race then members of the syndicate, which can be joined at www.facebook.com/vinnie could also win packets of Ambers biscuits.

Ambers will be ridden by Richard Hughes and is being aimed at a seven-furlong race in mid to late June for her season debut.

Richard Hannon has had the filly since she was a yearling.

The idea behind the campaign is that horse racing is, like Ambers, an everyday indulgence for Vinnie the ‘Danda’.

By purchasing Ambers to celebrate the launch of the new biscuit range he is now able to share his love of racing with his fans, of which he already has 180,000 on Facebook.

Rachel Moffatt, of Fox’s Biscuits said: “Vinnie’s purchase of Ambers will engage with Fox’s existing fans and should serve to bring in a whole raft of new supporters too.

“Lets just cross our fingers for an Ambers win or two over the season!”

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