A new website for a community project set up to promote the racing industry in Newmarket was launched last week.
The website www.discovernewmarket.co.uk provides prospective visitors with details of the tours and days out organised around the East Anglian town and surrounding area.
The aim of Discover Newmarket is “to attract more people to Newmarket to see and enjoy what the racing community has to offer,” said Noel Byrne, the chair of the project.
Visitors can book online to watch racehorses in training, on the racecourse, at Tattersalls bloodstock auction house and see the equine welfare work carried out at the Animal Health Trust.
Prices range from a public tour of the National Stud costing £10, to a luxury bespoke tour with private access to leading race trainers and studs.
The project hopes to increase visitors to the town’s attractions which include the National Stud and Dalham Hall Stud by 50% over the next three years.
The opening of the National Heritage Centre for Horseracing and Sporting Art in 2016 is expected to attract an additional 45,000 new visitors numbers to Newmarket each year.
All the current individual attractions in the town agreed to hand over all tour business to Discover Newmarket from this January.
The ten stakeholders involved in Discover Newmarket include Newmarket Racecourses, Jockey Club Estates, Jockey Club Rooms, The National Stud, Tattersalls, National Horseracing Museum and the Animal Health Trust.
They have formed a Community Interest Company committed to investing all profits back into the Discover Newmarket business for the benefit of the town.
“The aim of Discover Newmarket is to promote tourism in West Suffolk and we are delighted to be launching our new-look website which will help individual visitors and tour operators to organise their trips,” added Noel Byrne.