Latest from Horse & Hound in Sponsorship

‘We hope others may be able to follow our lead’: feed business donates £5,000 to equine charity facing tough times

Lucy Elder — Fri, 20 Feb 2026 18:05:41 +0000

Horse feed manufacturer Spillers has donated £5,000 to Redwings Horse Sanctuary, following news of the potential closure of two of the charity’s centres.

The charity has started a consultation process concerning the future of two of its visitor centres: Redwings Mountains in Fofar, Angus, and Redwings Oxhill in Warwickshire, owing to rising costs.

The funding will go towards continuing the charity’s equine welfare services and rehabilitation programmes.

“This generous donation from our loyal supporters at Spillers will help us to continue to deliver frontline welfare services and care for horses, ponies and donkeys in need while the consultation process goes ahead to decide on the closures,” said Nic Lowry, Redwings’ executive director of income and engagement.

“We very much hope that other kind-hearted organisations and individuals may recognise the urgency and make donations to help us navigate this worrying situation.”

Spillers has supported Redwings for more than 20 years.

Claire Dyett, marketing manager at Mars Horsecare, home of the Spillers brand, added: “We are pleased to be able to help Redwings at such an important and difficult time and hope that other organisations may be able to follow our lead and donate too.

“Every day this wonderful charity carries out invaluable work, providing safe homes and specialist care for rescued horses who might otherwise have nowhere else to go.

“We hope our contribution will help them maintain services at this challenging time and continue making a difference where it matters most.”

Redwings has confirmed that donations like this are gratefully received and will help stabilise operations during these uncertain times and direct resources to where demand is highest.

Burghley names charity of the year

Defender Burghley Horse Trials has named World Horse Welfare as its official charity for the 2026 event (3 to 6 September).

The charity will raise money and awareness of its work during the event and have a themed cross-country fence, and visitors can add a voluntary donation when buying tickets.

“We’re delighted to be partnering with such an important charity, which has achieved so much for horse welfare over the years,” said Burghley event director Martyn Johnson.

“World Horse Welfare is the only horse charity dedicated to helping every single type of horse, including those in leisure and sport.”

World Horse Welfare patron Esme Higgs will also be launching a new initiative from the charity on Burghley’s insights stage.

“World Horse Welfare has always been a charity close to my heart, but it wasn’t until I rehomed Duke that I truly experienced the transformative impact of their work,” said Esme.

“Through Duke, I have seen first-hand how their dedication changes horses’ lives for the better. He has brought immense joy to me, my family and my other horses and we are proud to honour World Horse Welfare’s promise of providing him with lifelong security.

“I am delighted that World Horse Welfare is celebrating its vital rescue and rehoming work as charity of the year at the 2026 Defender Burghley Horse Trials and I hope the thousands of equestrians attending will visit the stand to discover whether they might find a new friend among the horses and ponies looking for a loving home.”

The charity’s chief executive Roly Owers added that as long-time partners of Defender Burghley Horse Trials, World Horse Welfare is “delighted to further cement this relationship”.

“In the UK, the rescue and rehoming of horses in need is a vital aspect of our work, particularly at this time of the year, with a lack of forage such an issue, and when reports of welfare concerns are often at their highest,” he said.

“We aim to use this significant opportunity to highlight the value of rehoming from our charity and the valuable role World Horse Welfare companions play in being friends to horses and humans alike.

“When horse welfare is prioritised, equestrian sport such as eventing is such an extraordinary demonstration of the horse-human relationship and we look forward to seeing this in action during this year’s event.”

YETI pledges support for volunteers

British Eventing (BE) and outdoor brand YETI have joined forces to launch a “refreshed YETI Bun Run” – fuelling volunteers with tea and cake this season.

Volunteers will be familiar with the bun run – the welcome sight of food and drink delivered to wherever they are posted around an event site. In 2026, YETI will support the bun run at 10 BE fixtures. This will include providing a BE-branded YETI Tundra 65 cooler to transport the food and drink to volunteers on the cross-country course. One volunteer at each event will also win a YETI prize package.

“Eventing volunteers face the same tough conditions our products are built for,” said Shaye Widger, community marketing equestrian specialist at YETI.

“YETI is proud to support British Eventing and celebrate the volunteers whose passion and dedication power these events all season long.”

British Eventing chief executive Rosie Williams added: “Our volunteers are the backbone of British Eventing, and the bun run has always been a powerful symbol of how our community looks after one another.

“Partnering with YETI allows us to elevate this much-loved initiative while celebrating the spirit of our sport – resilience, teamwork and a shared love of the outdoors.”

O Beach comes to Epsom

Epsom Downs racecourse and beach club O Beach Ibiza have signed a deal for the Betfred Derby Festival (5 to 6 June).

O Beach Ibiza is set to bring its “daytime party experience” to Galileo’s, a new marquee in the grandstand enclosure at the racecourse, on both days of the festival. It will be open to all grandstand ticket holders and will also host an after party.

Jim Allen, general manager at Epsom Downs, said: “This partnership marks an exciting step in how we continue to evolve the Betfred Derby Festival.

“Working with O Beach allows us to enhance the grandstand experience with high-quality entertainment that appeals to a younger audience, while remaining true to the heritage of the event.

“We are excited to work with the team and bring this vision to life in 2026.”

O Beach owner Tony Truman added: “Epsom is such a special one for me, so bringing the O Beach vibe to the Derby Festival feels like the perfect fit.

“It’s a legendary weekend with huge heritage and a brilliant crowd, and we can’t wait to create an experience that feels exciting, premium and full of energy – the kind of celebration people will talk about long after the last race.”

Christian Kukuk joins Longines

Olympic gold medal-winning German showjumper Christian Kukuk has joined watchmaker Longines’ team of supported riders.

“I am honoured to be named a Longines athlete. The brand has a long history with equestrian sports and its commitment to precision, elegance and performance resonates deeply with me. It’s a privilege to represent these values,” said Christian.

Longines chief executive Patrick Aoun said: “Christian’s career reflects the very essence of our brand, a constant pursuit of precision, performance, and elegance.

“At Longines, we believe that true elegance goes beyond appearance: it is a way of being, a mindset. Christian captures this spirit in everything he does, and we are proud to welcome him to our team of equestrian athletes.”

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Royal Windsor to support serving personnel and veterans through horses, plus more partnership news

(Image credit: Redwings Horse Sanctuary)

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Royal Windsor to support serving personnel and veterans through horses, plus more partnership news

Lucy Elder — Sun, 08 Feb 2026 18:13:57 +0000

The Royal Windsor Horse Show (14 to 17 May) has announced Warrior Equine as its 2026 official show charity.

Warrior Equine, a non-profit community interest company (CIC), delivers equine-assisted coaching courses to armed forces personnel, veterans and emergency services workers. Its mission is to support people experiencing the effects of severe psychological trauma.

Its chief executive Ele Milwright said the partnership “will have a very meaningful impact on our ability to support the recovery and wellbeing of those who have given so much in service to their country and communities”.

“Royal Windsor Horse Show celebrates horses and the military, which sit at the very heart of everything we stand for,” she said.

Warrior Equine was founded in 2019 and does not have its own premises or horses. Instead, it operates by partnering with local yards, riding schools and military establishments.

Royal Windsor Horse Show Director, Major General Simon Brooks-Ward said: “We are absolutely thrilled to be partnering with Warrior Equine as our official show charity for 2026. Their work is nothing short of transformative, offering life‑changing support to those who have served our country and communities.

“With the close military ties to the show through The King’s Troop, Royal Horse Artillery and Household Cavalry Mounted Regiment, this collaboration feels not only natural but profoundly meaningful. We are delighted to help shine a spotlight on Warrior Equine’s vital mission and to play a part in ensuring their remarkable impact reaches even more people.”

Warrior Equine representatives will attend the show and share information about their programmes with visitors.

Wiltshire-based Ramsbury Distillery will be the official spirit sponsor at the 2026 Mars Badminton Horse Trials (7 to 10 May).

Its gin and vodka products will be served exclusively at the event, including at the Badminton lakeside area, which will also be home to the Ramsbury Gin Bar.

“Badminton Horse Trials is an iconic celebration of excellence, heritage and the countryside – values that resonate strongly with Ramsbury,” said Nikolas Fordham, general manager of Ramsbury Brewing & Distilling Co Ltd.

“We’re proud to partner with an event that shares our commitment to sustainability, craftsmanship and provenance and we look forward to welcoming spectators to experience our spirits throughout the week in the bars, Badminton food walk and lakeside.”

Badminton event director Jane Tuckwell said that the five-star is “delighted” to welcome Ramsbury Distillery as a sponsor.

“Their premium spirits will, I know, prove a big hit with the Badminton spectators and the Ramsbury Gin Bar will certainly be a destination during the week,” she said.

GFS sponsors senior newcomers championships

GFS Saddles has announced it is sponsoring the British Showjumping senior newcomers championships in a new three-year deal.

“This sponsorship aligns perfectly with our commitment to quality, performance, and rider development across all levels of the sport,” said Geoff Fieldhouse, owner of GFS Saddles.

D&H official nutritional partner to Owen family horses

Horse feed specialist D&H has signed a new partnership with the Owen family at Lower Soughton Hall.

D&H is now the exclusive nutritional partner to Gemma, Jessica and Michael Owen, supporting every horse at their base.

Sammy Martin, head of PR for D&H, said: “Working with the Owen family shows the breadth of the D&H range.

“From Shetlands to high-performance competition and racehorses, our feeds support horses across every discipline. We’re thrilled to be part of the journey at Lower Soughton Hall with the Owen family and their stable of happy, healthy horses.”

Dressage rider Gemma Owen added: “A horse’s nutritional needs are as individual as a human’s, so it’s a pleasure working with the D&H experts. From my retired 30-year-old pony Daphne, to my top horse Ronnie, I know we’re giving them the very best.”

Michael Owen said: “We’re delighted to have all our horses on D&H. The youngstock have never looked better. As a family, horses are at the centre of everything we do, so it’s great to work with a brand that puts the horse first too.”

Barbour continues Belsay sponsorship

Clothing brand Barbour has confirmed that it will continue its headline sponsorship of Belsay International Horse Trials (15 to 17 May).

Barbour has supported the Northumbrian event since the fixture’s inception in 2013.

“Barbour’s long-standing association with Belsay is something really special and we are very grateful to have the support of such a prestigious global company with deep roots in the northeast of England,” said organiser Laura de Wesselow.

“The Barbour Water, with its beautiful backdrop of Belsay Castle, is becoming one of the most recognisable fences in eventing and is a fantastic viewing spot for spectators.

“Belsay made a brilliant step up to CCI4* level in 2025, and we are very excited about this year’s event. There are lots of new additions and tweaks for 2026 to be revealed.”

Dame Margaret Barbour, chairman, added: “It has been inspiring to see how Belsay has grown into the established and much-loved event it is today. It truly celebrates the very best of rural life – equestrian sport, landscape, community and innovation; values that are very much at the heart of Barbour.”

To stay up to date with all the breaking news from major shows throughout the year, subscribe to the Horse & Hound website

Yasmin Ingham, LA28 Olympic Games and support for battle against equine grass sickness: latest partnership news

Lucy Elder — Fri, 14 Nov 2025 18:44:51 +0000

Yasmin Ingham joins D&H

Eventing world champion Yasmin Ingham has signed a new deal with feed company D&H.

Yasmin said she is “thrilled” to be joining the D&H team.

“Their remarkable attention to detail in crafting and formulating feeds and nutrition plans is truly impressive,” she said.

“I am excited to provide my horses with the high-quality feed they deserve to keep them happy, healthy and performing at their absolute best and I am enjoying getting to know more about the excellence in nutrition and products in the D&H portfolio.”

Sammy Martin, D&H’s head of PR, said: “Horses are truly at the heart of D&H and Yasmin’s passion for her horses is something that resonates with the entire D&H team.

“We are proud to be in the position of announcing this nutritional partnership. Our veterinary and nutrition experts have been working closely with Yasmin and her team to ensure that the individual dietary requirements of the horses are understood and met.

“We are looking forward to a fantastic partnership and are excited for the seasons to come.”

Magnolia Cup raises six figures for charity

The 2025 Markel Magnolia Cup raised more than £830,000 for King’s Trust International’s Project Lehar – a record-breaking amount for the charity race.

The annual race for amateur female jockeys takes place during the Qatar Goodwood Festival and has now raised more than £3.5m for charitable causes since its inception in 2011.

King’s Trust International’s Project Lehar operates in the Indian states of Bihar and Uttar Pradesh and focuses on empowering adolescent girls through vocational training, skills development and promoting gender equality within their communities.

Will Straw, chief executive of King’s Trust International, said the trust is “deeply grateful for our partnership with Markel and the Magnolia Cup”.

“These funds will play a vital role in supporting Project Lehar, our women’s economic empowerment programme. This will transform the lives of women and girls from disadvantaged families in rural India and have a knock-on effect uplifting their wider communities as well,” he said.

Goodwood owner The Duke of Richmond added that Goodwood is proud to have raised such a significant sum.

“Over the past 14 years, the race has become a standout moment at the Qatar Goodwood Festival presented by Visit Qatar, championing women in sport and raising significant funds for charities that support women and children,” he said.

“We are incredibly grateful to Markel for its continued support of this special charity race, involvement in the riders’ journeys and for playing a huge part in raising an outstanding £834,170 this year.”

Trailer firms partner to support equine grass sickness research

Ifor Williams Trailers and Stirling Trailer Centre have joined forces to help give the Moredun Foundation Equine Grass Sickness Fund a boost of £15,000.

The two companies donated a top-of-the-range horsebox to an online fundraising raffle in aid of the battle against equine grass sickness (EGS).

Sean Cooper, general manager at Stirling Trailer Centre, said the firm became involved after managing director Robin Gray attended a Rural Education Trust meeting, where he heard about efforts to combat the often fatal disease.

“Robin heard about the campaign to raise awareness and the raffle idea to boost funds through social media. He immediately agreed to donate an Ifor Williams HBX506 horsebox, and Ifor Williams Trailers themselves stepped in to cover half the cost,” said Mr Cooper.

“We were thrilled to get their backing and it was great to partner with them as always.

“We have been an official Ifor Williams Trailers distributor for 10 years now so it has been a nice way to mark a decade of working together.”

The Moredun Foundation Equine Grass Sickness Fund, a division of the Moredun Foundation charity, supports research into the disease and improvements to the treatment of EGS.

Anne Logan from the fund thanked Ifor Williams Trailers and Stirling Trailer Centre for their support and said the online Crowdfunder was a “huge success”, raising just over £15,000.

“It was the first time we had done something like that, and the reaction was terrific. We struggle for funding, and research now is so expensive,” she said.

“It all costs money so we have to reach out to other organisations for support.

“We are eternally grateful to Ifor Williams and Stirling Trailer Centre for contributing to our fundraising. We are absolutely blown away by their support, they’ve been very generous.”

The winner of the horsebox, picked at random, was Carol Cheshire of North Baddesley in Hampshire. She was prompted to take part by a friend whose horse survived the disease.

“I’m really pleased to have supported research into EGS and in fact made a donation separately from the raffle to support the research work because it’s really important and I am really grateful to have received the horsebox,” she said.

All aboard the yellow buses

Iconic yellow school buses will have a central role at LA28, as part of a new partnership between organisers of the 2028 Olympic and Paralympic Games and Highland Electric Fleets.

The two organisations are working together to repurpose electric school buses from local districts to help transport the people making the Games happen.

“Highland Electric Fleets is honored to partner with LA28 to deliver one of the largest deployments of electric school buses ever assembled for a global sporting event,” said Duncan McIntyre, CEO of Highland Electric Fleets.

“Together, we’re proving that electrification can meet the demands of the biggest stage in sports while delivering zero-emission transportation solutions and inspiring ways of thinking differently around transportation and infrastructure.”

LA28 chief executive Reynold Hoover said: “Welcoming Highland is an incredible step in the operational execution of the 2028 Games. We’re thrilled to collaborate with a company that shares our innovative approach to delivering mission-critical Games services.”

Connolly’s Red Mills expands support for British point-to-pointing

GB Pointing has expanded its partnership with feed company Connolly’s Red Mills.

The brand will continue as official national nutritional partner for the 2025/26 point-to-point season. Direct support to those involved in point-to-pointing includes a complimentary product, discount code, and a free forage sampling service.

The partnership extends to British point-to-pointing’s national championships. Connolly’s Red Mills sponsors the champion horse and its sister brand Foran Equine sponsor champion trainer titles. Carr & Day & Martin, another of its sister brands, will sponsor the best turned out award for the young horse maiden GB Pointing bonus series.

Adam Johnson, UK equine sales manager for Connolly’s Red Mills said: “We are delighted to be announced as the official nutritional partner to GB Pointing for the coming season.

“Point-to-pointing has always been so important to Connolly’s Red Mills, both in the UK and in Ireland, and we believe this is the ideal way to continue our support for the customers that have supported us so well.

“The partnership will not only allow us to offer our nutritional services to both current customers and non-customers, it will also allow us to showcase our unique ability to nourish, care and support the equine athlete on race days with our sister brands Foran Equine and Carr & Day & Martin. We are very excited about the season ahead.”

To stay up to date with all the breaking news from major shows throughout 2025, subscribe to the Horse & Hound website

Tom McEwen, Joe Stockdale and Anna Ross among riders celebrating new deals, plus more partnership news

Lucy Elder — Fri, 26 Sep 2025 16:11:46 +0000

Agria signs Tom McEwen

Insurer Agria has signed multiple medal-winning British eventer Tom McEwen to its team of sponsored riders.

“I’m very honoured to be joining such an illustrious group of Agria riders, and to be working with a company which does so much to support horse welfare and equestrianism from top to bottom,” said Tom.

“As a British team eventer, it’s been very exciting to see Agria supporting the sport at Osberton, Badminton and now Blenheim as title sponsor, and through its partnerships with the FEI and British Equestrian’s World Class programme.

“I very much look forward to working more closely with Agria, to help inspire riders everywhere, and help build awareness of the unique benefits of lifetime insurance.”

Agria UK’s chief executive Vicki Wentworth added: “We could not be more pleased to welcome Tom to the Agria stable.

“Everyone knows that he is a brilliantly instinctive and hardworking rider, but we also love the way he goes above and beyond to understand his horses and their needs, which perfectly complements Agria’s own focus on welfare and helping every horse and rider to live their happiest life.”

Howden and Ascot extend partnership

Ascot racecourse has announced a five-year extension of its official partnership with global insurance intermediary group Howden.

Howden chief executive David Howden said he is “absolutely delighted” about the partnership renewal with Ascot racecourse – “the best of British and the supreme pinnacle of the racing world”.

“Over the past five years our relationship has been truly transformative,” he said, adding that Howden is passionate about horses and prides itself on its bloodstock expertise, and that Ascot has deepened Howden’s “connection with an industry we love”.

“As a like-minded global brand, Ascot is the sparkling centrepiece of our stable of racing sponsorships. But above all, this perfect partnership has brought an inordinate amount of joy to so many.

“Ascot is truly a place like no other. A place our colleagues love to come and a place our clients from across the world are champing at the bit to visit. So I couldn’t be more excited to extend this glorious relationship and continue bringing the thrills, the magic and the joy to racegoers for another five years.”

Ascot racecourse chief executive Felicity Barnard added: “We are thrilled to extend our partnership with Howden, a company that shares our passion for horse racing and commitment to excellence.

“Their support has been instrumental in enhancing the experience for our guests and participants alike. We look forward to continuing this successful collaboration and exploring new opportunities together over the next five years.”

BETA International announces host of sponsors

Equestrian trade show BETA International, which takes its acronym from the British Equestrian Trade Association, has shared a raft of sponsorship news ahead of this weekend’s event at the NEC (28 to 29 September).

Bitting specialist Neue Schule is the headline sponsor of BETA International’s app, yard supplies and stable management company Red Gorilla is sponsoring the feed hub, and hoof health brand Keratex will sponsor the VIP goody bags.

Katherine Tuckley, equestrian sales manager for Red Gorilla. “Our range of stable management and feeding equipment fits perfectly alongside the feed hub, helping equestrian retailers provide their customers with everything they need to keep their yards running smoothly.

“BETA International is such an important event for the sector and our business, and it’s one we’ve been proud to support for many years. At Red Gorilla, we’re committed to working closely with the trade and championing the retailers who keep our industry thriving. We’re really excited to showcase some of our latest product launches at the show and to connect with both new and existing customers.”

Rosie Fell, director of Keratex, added: “As a second-generation family business in the equestrian industry, we are proud to be standing among our peers and colleagues again this year to support BETA International and its fantastic work.”

Sarfraz Mian, chief executive of Neue Schule, said: “We are all very familiar with using apps in our lives to improve our engagement and connectivity.

“By having an app for BETA International, both exhibitors and visitors will be able to manage their time more effectively at the trade fair, ensure they connect with all of the relevant people and secure good opportunities for their businesses.

“The development of the show app is a further demonstration of the strong progress that has been undertaken since the last show, to ensure that the 2025 event, now back at the NEC, will be a not-to-be missed opportunity to connect with the very best companies in the equestrian world.”

Anna Ross partners with Gower Granary

Welsh bedding brand Gower Granary, which specialises in high-quality, sustainable equine bedding and forage, has welcomed dressage rider and trainer Anna Ross as its newest brand ambassador.

“When I found out about Gower Granary, I loved their commitment to sustainability, then when I tried their bedding I was an absolute convert,” said Anna.

“They are a great family-run, farm-based business and I’m delighted to help them promote their range. Since moving across to their bedding, the yard is now so much cleaner, as the bedding is virtually dust free, the horses’ feet are better as it’s so absorbent, the horses love it and the team find it so easy to clean out – plus the muck pile is so much smaller. I’m recommending it now to all my customers.”

Louisa Harry-Thomas, operations manager at Gower Granary, added: “As a small but growing brand, to have a world-class competitor like Anna Ross recognise what we do is huge.

“We are really looking forward to working with her, especially as the dressage market offers huge potential for us. Our bedding is about as dust free as any on the market, making it ideal for riders concerned about respiratory health.”

Horslyx partners with British Riding Clubs

Horslyx has signed a deal to become title sponsor of the British Riding Clubs (BRC) winter showjumping qualifiers and championships for the 2025/26 season.

The series features 21 qualifiers across the UK starting in October, culminating in the national championships at Arena UK (28 and 29 March).

Fiona Nellis, head of equine at Horslyx, which creates equine balancer feed lick blocks, said: “We admire how British Riding Clubs makes competing accessible, inclusive, welcoming, and supportive.

“We were particularly impressed with British Riding Clubs’ new initiative of the sunflower armband, which is designed to support riders with hidden disabilities. This commitment to inclusivity and integrity resonates deeply with our brand, and indeed with Carr’s Group Plc, our parent company, which holds integrity as one of its key values.”

Rachael Hollely-Thompson, head of British Riding Clubs and editor of Rider magazine, said British Riding Clubs and Horslyx “share a strong ethos of supporting the horse and rider at every level”.

“This sponsorship is a fantastic opportunity for our members, and we are thrilled to be working with a brand that provides such a comprehensive and scientifically formulated product range, from the handy Mini Horslyx to their nutritional balancer blocks, which will greatly benefit our members,” she said.

Joe Stockdale joins HorseHage as brand ambassador

British showjumper Joe Stockdale has joined HorseHage’s roster of brand ambassadors.

Joe was part of the bronze medal-winning side at the 2022 World Championships, and the alternate on the British squad at Paris 2024.

Joe said he is “proud to partner with HorseHage”.

“It’s essential that my horses receive consistent, high-quality nutrition whether we”re at home or competing internationally, and HorseHage delivers exactly that,” said Joe.

“Knowing they’re getting the same trusted haylage wherever we are gives me real peace of mind.”

HorseHage director Mark Oliver Westaway added: “We’re delighted to welcome Joseph to the HorseHage family. He represents the very best of modern British showjumping – talented, hardworking and with a genuine commitment to the welfare of his horses. It’s an exciting time for both Joseph and the sport, and we’re proud to support him and his team of horses.”

Equestrian fashion brand CT Equine Collection will sponsor the 138cm championship showjumping class at Horse of the Year Show (HOYS) 2025.

“This partnership means so much to us not only as a brand but also on a very personal level,” said a statement from CT Equine Collection co-owners Carolyn Leonard and Chloe Thomas.

“CT Equine Collection was founded with true passion for the sport and the ‘CT’ in the name represents Chloe Thomas, an 18-year-old showjumper, the owner’s [Carolyn Leonard’s] daughter, who has grown up on the circuit.”

The statement added: “Chloe’s journey has been shaped by the support of the equestrian community and through this sponsorship we are proud to give something back, encouraging and celebrating the next generation of talented young riders.

“Horse of the Year Show is the pinnacle of the season for so many, a place where dreams are realised and memories are made and to be able to support such a prestigious championship is a privilege we do not take lightly.

“At CT Equine Collection our ethos is built on combining performance with style creating clothing designed for riders.

“We are thrilled to be part of such a special class at such an iconic show, and we wish every competitor the very best of luck.”

Abbey England reveals new partnership with Radermecker

Leather wholesaler Abbey England has shared a new exclusive UK partnership with the Belgium Tannery, Radermecker.

The partnership, which started this summer, gives Abbey England the opportunity to expand its product offering, including full hides for bridle and equestrian equipment manufacturers, as well as introducing a range of high-quality pre-cut straps.

Abbey England chief executive Richard Brown said: “We carried out extensive due diligence before selecting to partner with Radermecker.

“Radermecker has a legacy of excellence, which aligns perfectly with our commitment to offering only the finest materials.

“In addition, its dedication to traditional craftsmanship, enhanced by modern testing and innovation, means you get leather that not only looks and feels incredible but performs reliably for years to come.

“Therefore, this partnership will ensure our customers have easy access to Radermecker’s quality leather, with no compromise on heritage, performance or price.”

Radermecker chief executive Loïc Honoré added: “Our exclusive UK partnership with Abbey England represents our commitment to offering UK leatherworkers the finest leather to craft beautiful products. We are bringing 150 years of leather manufacturing know-how to our neighbours in the UK. We look forward to a long and successful partnership.”

To stay up to date with all the breaking news from major shows throughout 2025, subscribe to the Horse & Hound website

‘The demand for our services is huge’: Sport In Mind partners with London International Horse Show

Lucy Elder — Thu, 14 Aug 2025 16:19:29 +0000

Sport In Mind is the official charity for the 2025 London International Horse Show (18 to 22 December).

Sport In Mind is a UK mental health sports charity and a long-term partner of the NHS. Its aim is to improve the nation’s mental health through sport.

As part of its collaboration with the show, it will have the opportunity to showcase its work to the equestrian world during the build-up and running of London International. Donations will be encouraged through ticket sales, and Sport In Mind will receive a proportion of revenue from the designated charity performance tickets, as well as the chance to fundraise on site at the show.

The charity partnered with British Equestrian in early 2025 and has been improving access to weekly equestrian-based sessions through the NHS for more adults and young people. It has also been providing mentorship and training for the equestrian world’s own workforce.

Kayleigh Harris, head of growth and innovation at Sport in Mind, said: “Our work in 2025 on highlighting the benefit of equestrian sport to mental health has been hugely beneficial, and we are so pleased to have the opportunity to showcase this impact to the London International Horse Show audience.

“The demand for our services is huge, and the need has never been greater as more people face mental health challenges, and by directing the transformative power of horses to support those most disadvantaged, we aim to make an even greater impact.

“We are incredibly grateful to London International Horse Show for providing us with the opportunity to build our community of support and raise lifechanging funds.”

London International Horse Show director Jonathan Goold added: “We are delighted to name Sport In Mind as the official charity for the 2025 show, and are hugely proud to be able to support the charity’s work.

“As a show, and as a sector, equestrians know the value of riding to mental health, and what a positive and profound effect horses can have upon it. We are looking forward to working closely with Sport In Mind, and I can’t wait to see what this partnership brings.”

Bedmax collaborates with artists at Scone

Bedmax, the official bedding partner for Scone Palace International Horse Trials, is collaborating with the Society of Equestrian Artists (SEA) at this year’s event.

Visitors to the Bedmax stand will have the chance to see live demonstrations by SEA members, who will be painting on site during the event.

Bedmax managing director Tim Smalley said: “Scotland has always held a special place in Bedmax’s journey, and we’re delighted to support what promises to be one of the country’s standout equestrian events.

“This year, we’re especially excited to bring something different to our presence at Scone. We believe it’s the first time artists have painted live on a bedding manufacturer’s stand, and it’s a brilliant way to bring people even closer to the horses we all care so deeply about. It’s a celebration of both horse welfare and the artistic talent inspired by these remarkable animals.”

New rosé partnership for The Jockey Club

Ultimate Provence is has signed a three-year deal to become official Provence rosé partner of The Jockey Club.

Lynsey Robinson, partnerships sales manager at The Jockey Club, said the organisation is “thrilled” with the partnership.

“The collaboration got off to a fantastic start at this year’s Betfred Derby Festival, and we are excited to build on that momentum,” said Ms Robinson. “Together with Ultimate Provence, we’re enhancing the raceday experience with an exciting new offering that truly resonates with our racegoers.”

D&H signs new deals

Equine nutrition specialist D&H has announced several new partnerships.

The company is now official nutritional partner to dressage yard and stud Mount St John Equestrian, and is also official nutritional partner and yard sponsor of Greenall Guerriero Racing.

Mount St John Equestrian managing director Emma Blundell said: “My personal mission and vision is and has always been ‘quality without compromise’ and this is something that we apply to everything we do.

“Having understood the benefits of excellence in nutrition from my very early days, I am proud to once again be feeding D&H and am looking forward to giving the foals of the future the same start in life as the exceptional Mount St John Freestyle, who was fed Suregrow in her early years.

“I am excited for the next chapter of D&H and Mount St John Equestrian working closely together and our shared focus on – above all else – happy, healthy horses.”

D&H managing director Linda Porter said “Horses are very much at the heart of both D&H and Mount St John Equestrian, and we are so proud to be a part of Emma’s vision for the breeding and producing of world-class dressage horses.

“Our veterinary and nutrition experts have been working closely with Emma to ensure that the individual dietary requirements of the fabulous horses based at Mount St John Equestrian is met, and we are all elated with the results.

“We are looking forward to a long and successful partnership and are honoured to be feeding the equine royalty based at this wonderful yard.”

D&H and Greenall Guerriero Racing first started working collaboratively in 2020 and that relationship is further strengthened with this new deal.

Sammy Martin, head of PR for D&H, said: “As we head towards the start of the next National

Hunt season, we are delighted to be kicking it off as the official nutritional partner and yard sponsor to Greenall Guerriero Racing.

“Providing excellence in nutrition for happy healthy horses is key to achieving performance and results both off and on the racecourse and our veterinary and nutrition experts are on

hand to work with the team at Greenall Guerriero Racing to prioritise the individual needs of the horses. We are looking forward to a successful season ahead.”

Joint trainer Oliver Greenall said the yard has been feeding D&H since 2020 and that “strengthening our relationship with this leading name in equine nutrition is a wonderful next step”.

“D&H has always taken the time to understand what our horses need and their adaptability

and superb customer relations has been pivotal in developing such a long term and valued partnership,” he added.

D&H is also continuing its partnership with Horse of the Year Show, returning as official nutrition partner for the 2025 show.

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Foundation created in memory of Georgie Campbell named as official charity partner of major British fixture

Lucy Elder — Fri, 08 Aug 2025 13:45:07 +0000

The Georgie Campbell Foundation will be the supported charity for the first running of Scone Palace International Horse Trials (21-24 August).

The foundation was set up in memory of five-star event rider Georgie Campbell, and aims to help young event riders in establishing and running their business, and to champion the sustainable future of eventing through supporting cross-country safety improvements.

The proceeds from the guided cross-country course-walks at the event will go to the charity.

Jo Williams, Georgie’s older sister and Georgie Campbell Foundation trustee, said the foundation is “honoured to be named as charity of choice for the inaugural Scone Palace International Horse Trials”.

“The setting feels very apt because Georgie had Scottish heritage through our paternal grandfather’s Strang lineage and our parents very nearly relocated the family to Scotland when we were children,” said Jo.

“While being based down south meant that Georgie didn’t compete in Scotland a huge amount, she did have a memorably excellent cross-country round at Blair Castle with Master Monarch that got them on to the junior pathway. We wish the organisers and competitors all the very best for a successful first event.”

Event director Alec Lochore added: “We are honoured to welcome the Georgie Campbell Foundation as the official charity for the 2025 Scone Palace International Horse Trials.

“Georgie was a much-loved figure in the eventing world, and the foundation’s mission to support riders’ welfare and raise awareness around safety is one we are proud to champion.”

Arena Racing Company signs five-year deal for feature class

Arena Racing Company (ARC) will sponsor the new £50,000 Racehorse to Eventer Challenge Cup at Cornbury House Horse Trials (10 to 14 September) in a new five-year deal.

The new class, which has a £45,000 first prize, is a joint initiative between the Howden family’s event and Jayne McGivern of Dash Grange Stud. It is designed to encourage and promote eventing careers for former racehorses and thoroughbreds who did not make it to the racetrack.

Jayne McGivern, who stands Derby winner Golden Horn at Overbury Stud and owns event horses with leading British rider Piggy March, said: “It is really heartwarming to see such a major player in the horseracing world leaning in to the issue of racehorse welfare so positively. I am so grateful to them for their belief and support for the concept.

“I have long tried to launch this class, and without the wonderful team at Cornbury House providing the most beautiful venue and ARC stepping in to sponsor, the next five years of showing the athletic brilliance of ex-racehorses, ridden by the best riders, would not have been possible.”

ARC chief executive Martin Cruddace said David Howden, Jayne McGivern and the team at Cornbury “should be congratulated for their excellent work in establishing this new class, which we are delighted to support”.

“Cornbury House Horse Trials takes place at the same time of one of our biggest fixtures, the Betfred St Leger Festival at Doncaster, which will offer us an excellent opportunity to promote the achievements of those competing in the Racehorse to Eventer Challenge Cup to the racing public, alongside the more general opportunities in eventing available to thoroughbred racehorses as a second career,” he said.

Mr Howden, founder and president of Cornbury House Horse Trials, added: “It is wonderful to see one of racing’s major racecourse owners getting behind this class, which we are thrilled to be launching at Cornbury this year.

“A brilliant concept from Jayne McGivern now has committed longevity for the next five years and is exactly where we want to be going to promote the versatility of the thoroughbred and second careers after racing, which sits alongside our own Thoroughbred Aftercare Programme.”

The winner of the Racehorse to Eventer Challenge Cup will take home £45,000 and a George III silver perpetual trophy. Each year, the successful owner will receive the silver-plated horse shoe of a Derby winner – the first of which will be that of Golden Horn, who won the Derby in 2015.

HOYS welcome evoke as official safety partner

Riding helmet and clothing firm Evoke has been announced as the official safety partner of Horse of the Year Show (HOYS, 8 to 12 October).

The company is also sponsoring the Evoke Stakes, the second international showjumping class held on the Friday of the 2025 show.

Vicky Mitson, managing director and co-founder of Evoke, said: “Having been a competitor at HOYS for many years, I am delighted that Evoke are the official safety partner of Horse of the Year Show as we continue to lead the way in rider safety.

“We will be showcasing our new, innovative collection of safety wear at the show and look forward to seeing many of our riding hats in the ring, as well as meeting new customers on our trade stand.”

HOYS event director Emma Wardell added: “Safety is always a priority at HOYS, and with Evoke as our official safety partner, we are confident that competitors have access to a brand that puts safety at the forefront of their business without sacrificing style and affordability.

“I am delighted to welcome an innovative brand that refuses to compromise on safety and quality, aligns with the core values of the show.”

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Boost for HOYS, extension of long-running partnerships, plus more sponsorship news

Lucy Elder — Mon, 30 Jun 2025 11:45:37 +0000

HOYS welcomes new and longstanding supporters

A major new supporter features in the latest sponsorship news from Horse of the Year Show (HOYS).

The show is welcoming Alan Marnie and family, alongside their business Meta Lounge Limited, to support the working hunter of the year in 2025. The class is also supported by Sport Horse Breeding of Great Britain (SHB (GB)). This means it will run under the title of the Alan Marnie & Family (Meta Lounge Limited and SHB (GB)) Working Hunter of the Year.

“I am delighted to be supporting the prestigious working hunter of the year title in support of Sport Horse Breeding of Great Britain. Having been involved with my own horses competing at HOYS for many years, it’s a real privilege to now give back to an event that has meant so much to me,” said Alan Marnie, of Meta Lounge Limited. “As a family, we’re proud to help recognise the incredible talent, dedication, and horsemanship that make HOYS so special.”

A HOYS spokesperson added: “We’re grateful for the generosity of Alan Marnie and family for supporting the working hunter of the year championship through their business Meta Lounge Limited, alongside Sport Horse Breeding of Great Britain. This beloved class has been a fan favourite for 74 years, and we are thrilled that it continues to benefit from such positive sponsorship.”

Mr Marnie and his family are also supporting the riding horse of the year classes at this year’s show. They are sponsoring the Alan Marnie & family small riding horse of the year, Alan Marnie & family large riding horse of the year and Alan Marnie & family riding horse of the year championship.

“Following on from our support of the working hunter of the year, we are equally thrilled to be sponsoring the riding horse section at Horse of the Year Show,” said Mr Marnie.

“It’s an honour to now support a class that celebrates such elegance, quality and turnout, and we look forward to recognising the outstanding combinations who make this section so admired.”

HOYS event director Emma Wardell said: “We are always excited to expand the HOYS family, and welcoming Alan Marnie and family is a wonderful addition to the show.

“They have been a part of the show for many years, and we are grateful for their generosity in supporting the prestigious riding horse championships. We look forward to welcoming Alan and the family in October.”

HOYS has also recently announced that HorseHage retains its title of official forage supplier for 2025 – marking its 23rd year of sponsorship of the show.

HorseHage director Mark Oliver Westaway said: “We are incredibly proud to continue our long-standing partnership with Horse of the Year Show, marking an impressive 23 years of support.

“HOYS is the pinnacle of the equestrian calendar, celebrating the very best of the sport, and it’s an honour for HorseHage to remain part of this prestigious event. Our commitment to providing top-quality forage for horses and ponies aligns perfectly with the values of HOYS, and we look forward to another fantastic year of supporting competitors at the show.”

Ms Wardell added that HOYS is “delighted” to welcome back HorseHage for a 23rd year.

“Our exhibitors are at the top levels of competition, and the animals coming forward deserve forage of equal quality. HorseHage reliably provides this service each year, ensuring that all horses and ponies are fed premium forage that prioritises wellbeing and performance,” she said.

The Malcolm Group supports Scone

The Malcolm Group will sponsor three international eventing classes at the inaugural running of Scone Palace International Horse Trials (21 to 24 August).

The logistics and construction group will sponsor the CCI4*-L, CCI4*-S and CCI3*-L, plus Scone’s showjumping grand prix (23 August), which has a first prize of £1,000.

The Linwood-based Malcolm Group and its owners, the Malcolm family, have had a long involvement with eventing as sponsors and riders. Chief executive Andrew Malcolm, his wife Fiona and daughter Nicola Robertson have all competed at international level.

Scone Palace International Horse Trials’ event director Alec Lochore said: “The Malcolm Group and the Malcolm family have been outstanding supporters of Scottish eventing for many years and it is fantastic to welcome them to Scone Palace this year.

“It’s always a pleasure when we see a Malcolm family member entering the start box, and I hope the opportunity will present itself that multiple members of the family will ride here and that future generations will be inspired to continue this great loyal family support of Scottish eventing.”

Nicola Robertson, former CCI5* event rider and corporate events manager of The Malcolm Group, said: “The Malcolm Group and the Malcolm family are delighted to support Scone Palace International Horse Trials 2025.

“Having been involved with Blair Castle Horse Trials for 30 years, it is a privilege to continue our support towards this new event. We as a family have had many enjoyable memories at Scone Palace in years gone by and look forward to making many more. We wish the organising team and everyone at Scone Palace all the best for a wonderful event in August this year.”

Coral extends longstanding sponsorship

Bookmaker Coral has renewed its longstanding sponsorship for the Coral-Eclipse (5 July) for a further five years.

This year marks the 50th edition of the Group One to be staged under the Coral banner, and the new agreement extends its commitment up to and including 2030.

Prize money for the Coral-Eclipse has reached £1m in 2025, making it the most valuable race ever run at Sandown Park.

Sarah Drabwell, general manager at Sandown Park racecourse, said: “It is an amazing milestone for Coral to have reached 50 years of sponsorship of the Coral-Eclipse this year and it really is the icing on the cake to be able to announce a further extension of the sponsorship agreement.”

Simon Clare, Coral PR director, added: “We are immensely proud to have sponsored the Coral-Eclipse Stakes for 50 years and thrilled to be announcing the continuation of our partnership with Sandown Park and The Jockey Club for another five years, with the new record £1m prize money in place for the race.

“Our 50-year and counting patronage of the Coral-Eclipse Stakes is the longest running Group race sponsorship in the world and is clear evidence, if evidence were needed, of Coral’s commitment to and passion for horseracing.”

Bedmax supports equestrian artists

The Society of Equestrian Artists’ annual “Horse in Art” exhibition will be delivered in association with Bedmax in 2025.

The showcase returns to The Garden Rooms at Tennants, North Yorkshire, from 7 October to 1 November.

The exhibition features a broad spectrum of styles and all work will be for sale.

Society chairman Jane Braithwaite said: “We are delighted that this year our Horse in Art exhibition will be delivered in association with Bedmax in celebration of their 25th year.”

She added that the 2025 exhibition “is shaping up to be an unmissable event”.

Bedmax founder and managing director Tim Smalley added: “Most of us here at Bedmax have horses in our DNA, and our vision for the company when we started making our bedding 25 years ago was to raise standards of care and welfare for the horses and ponies we all love, and this is something we continue to do today.

“So we’re delighted to support the Society of Equestrian Artists’ annual ‘Horse in Art’ exhibition and help celebrate horses and all the talented artists who have captured them so brilliantly in all their wonderful variety.”

Lycetts donates to British Eventing Support Trust

Insurance broker Lycetts donated £1,000 to the British Eventing Support Trust at Defender Bramham Horse Trials in support of Saffron Cresswell, one year on from her accident.

The donation was announced during the Lycetts Drinks Party, a sponsored evening reception for owners, riders, officials and exhibitors.

Guests were invited to take part in a free prize draw, which was won by event rider Tom Rowland, who asked for the donation to go to a cause chosen by Saffron. Saffron, who attended the party, requested that the funds be given to the British Eventing Support Trust.

“Saffron’s strength, courage and positivity have moved the entire eventing community,” said Tim Slinger of Lycetts.

“It was incredibly special to see her back at Bramham, surrounded by friends and fellow riders.

“We’re proud to support the British Eventing Support Trust, whose work is so vital to riders facing serious injury or mental health challenges. The generosity shown on the night reflects the strong sense of solidarity and compassion within the sport.”

Lycetts has previously donated over £15,000 to the British Eventing Support Trust through Benefact Group’s Movement for Good Awards.

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Burghley’s new safety partner, charity boost for every Ryan Moore winner at Royal Ascot, and more partnership news

Lucy Elder — Mon, 16 Jun 2025 10:23:55 +0000

Champion Equestrian partners with Burghley

Champion Equestrian, which celebrates its 50th anniversary this year, has been appointed official safety partner of Defender Burghley Horse Trials 2025.

The partnership will include expert safety fittings and live demonstrations at this year’s event (4 to 7 September).

“Champion has been the trusted brand in rider safety for half a century, combining innovation, leading safety standards and proud British craftsmanship,” said Champion Equestrian chief executive Kerem Atasoy.

“To mark this anniversary by joining forces with an event as prestigious as the Defender Burghley Horse Trials is a proud moment for us. Together, we’re championing a safer, stronger future for equestrian sport.”

Charity boost

Retraining of Racehorses (RoR) will earn £5,000 every time Ryan Moore rides a winner at Royal Ascot next week (17 to 21 June).

The initiative raised £30,000 for the charity in 2024 and the charity is “delighted” that Ascot and Ryan are continuing their support for a second year.

“The visibility this initiative brings, combined with the generous financial support, plays a vital role in helping us deliver our charitable mission,” said RoR managing director David Catlow.

“Our thanks go to Ascot and to Ryan Moore for their continued commitment to the future of former racehorses.”

Ryan added: “It was great to raise £30,000 last year for this initiative and hopefully I can ride a few more winners this year to make a significant contribution to this vital charity again.”

Nick Smith, director of racing and public affairs at Ascot racecourse, said: “Using Royal Ascot’s international platform to raise awareness for such good causes is important to us. We hope our donation and the publicity this generates for RoR will help them with their continued work in the aftercare of racehorses.”

GFS Saddles is the new title sponsor of the CCI4*-S for eight- and nine-year-old horses at Agria Blenheim Palace Horse Trials (18 to 21 September).

Event director Katrina Midgley said Blenheim is “thrilled to welcome GFS Saddles to the horse trials family”.

“Their reputation for supporting riders of all levels is well aligned with the values of this event, and we’re excited to showcase their involvement in a class that consistently highlights some of the best up-and-coming horses in eventing,” she said.

Geoff Fieldhouse, managing director of GFS Saddles, added: “Supporting the development of horse and rider partnerships has always been central to what we do at GFS.

“We’re proud to sponsor a class that not only showcases future eventing stars but also reflects the same commitment to performance and potential that underpins our entire saddle range. It’s an honour to be part of such an iconic and world-class event.”

D&H strengthens partnership with Jack Whitaker

Feed company D&H has strengthened its existing partnership with rising British showjumping star Jack Whitaker.

One of Jack’s leading horses, Q Parvatti N (Gillian), a 13-year-old mare owned by Ernst Hofschröer and Michael Whitaker, now carries the D&H prefix, so will be known as D&H Q Parvatti N.

Sammy Martin, head of PR for D&H, said” “The association between D&H and the Whitaker family is one that has spanned decades and we are excited and proud to be in the position of strengthening our partnership with Jack via prefixing a wonderful horse such as D&H Q Paravatti N.

“Working closely with our riders and their team of horses is incredibly important to us as each horse is an individual and this is very much a value we share with Jack. We are looking forward to seeing Gillian in action as the season gains momentum and are thrilled to have her as a member of D&H Equine Royalty.”

Jack added: “My family has relied on D&H’s nutritional expertise for generations and we are all delighted with the decision to extend that legacy into the future.

“Our partnership with D&H reflects the shared values of happy healthy horses, performance and trust and I’m proud to continue our long-standing relationship with the news that Q Paravatti N will now carry the D&H prefix.

“This strengthened partnership marks an exciting new chapter in a collaboration that goes right back to my dad some 30 years ago. We’ve always trusted D&H for our horses and I’m honoured to represent a brand that has supported our family and our sport for so long.”

Harry Skelton signs deal with Schöffel Country

Top jump jockey Harry Skelton has joined clothing company Schöffel Country as a “friend of the brand”.

“I’m really pleased to be working with Schöffel Country,” said Harry, who was crowned champion jockey in 2021.

“As someone who spends most of their time outdoors, having the right kit is essential – and Schöffel’s clothing delivers both comfort and quality, whatever the weather. It’s a brand that understands country life, and I’m proud to be part of their story.”

A spokesperson for Schöffel added: “We’re really excited to have Harry Skelton join us as a friend of Schöffel.

“Harry’s riding and horsemanship is a masterclass to witness. We are looking forward to supporting him with beautiful clothing pieces for everyday country life to big winning moments.”

Beacons Equestrian named as Gower Granary sponsored centre

South Wales business Gower Granary, which produces dust-extracted chopped straw bedding and haylage, has signed a sponsorship deal with Welsh venue Beacons Equestrian.

The partnership will involve Beacons Equestrian using and showcasing Gower Granary’s bedding and forage. The two businesses also share the ethos of prioritising horse welfare, reducing environmental impact and championing local farming.

“Supporting a forward-thinking Welsh equestrian business like Gower Granary is a natural fit for us,” says Penny Jenner of Beacons Equestrian. “Their dust-extracted bedding and nutritious forage support horse health, while aligning with our own values of quality, welfare and sustainability.”

Farmer and Gower Granary managing director Chris Harry Thomas said: “We’re thrilled to support Beacons Equestrian as one of our sponsored centres. Its commitment to excellence in the equestrian community mirrors our own.

“Whether it’s a grassroots rider or a national competitor, we want to support the health and comfort of horses with top-quality products made right here in Wales. We look forward to meeting riders and showing them our range this summer at various Beacons Equestrian events.”

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Burghley ‘proud’ to support air ambulance, plus more partnership news

Lucy Elder — Fri, 28 Mar 2025 15:38:37 +0000

Lincs & Notts Air Ambulance (LNAA) is the Defender Burghley Horse Trials official charity of the year for the 2025 event (4 to 7 September).

Burghley event director Martyn Johnson said the Lincolnshire CCI5* is “delighted to be partnering with a vital charity which is so important to the equestrian, farming and wider rural communities, in particular”.

“The Lincs & Notts Air Ambulance receives no government or NHS funding and is reliant on donations,” he said.

“LNAA responds to more than four call-outs a day, each costing around £4,000, and needs to raise £13m per year to continue its daily life-saving operations. Defender Burghley is proud to be helping LNAA to reach that figure in 2025.”

Three-time Burghley winner Oliver Townend is a national ambassador for Air Ambulances UK – the charity that supports the work of the UK’s air ambulance charities.

“Air ambulances are such an important resource, not just within our sport, equestrianism in general or the countryside,” said Oliver.

“Everyone faces the possibility of needing the expertise and speed of an air ambulance, whether from a road traffic point of view or as a result of an accident in rural areas, and I look forward to the eventing community supporting the Lincs & Notts Air Ambulance this year at Burghley.”

LNAA head of community fundraising Rachel Wilson added that being chosen as Burghley’s charity of the year is “a dream come true for many of us at LNAA”.

“Our crews are often deployed to equestrian-related incidents and have helped many riders who have been involved in accidents in remote, rural areas,” she said.

“It’s such an iconic event in Lincolnshire’s calendar and the excitement is already building here as we plan our activities to support the charity and the event itself.”

D&H signs new partnership deals

Equine nutrition specialists D&H, formerly known as Dodson & Horrell, has signed several new partnership agreements within the sport.

D&H is now official nutrition partner to British Riding Clubs (BRC) as well as the Howden Way’s Thoroughbred Aftercare Programme (TAP), Rider Talent Academy and Young Horse Academy. It is also continuing its existing partnership with Bolesworth.

Justine Parker, programme director for The Howden Way, said that having D&H across all three programmes is a “fantastic partnership for us”.

“I look forward to them working closely with our riders, coaches and support framework across both the TAP and performance frameworks in addition to working on creating content that is specifically relevant to each of the programmes,” she said.

“We will also be delivering webinars specifically focused on feeding the thoroughbred for those that are just at the initial stages of bringing their ex-racehorse home to those that are already further down the riding horse transition stage.”

Maria Haig, head of marketing & communications for The Howden Way, added: “As individuals we have worked with the team at D&H for almost 20 years and they are the perfect nutritional partner for us.

“Their understanding of the thoroughbred and what it needs both whilst in racing and when it steps out of that environment to become a riding horse is second to none and we couldn’t be any more delighted that they chose to partner us. The same is also true in respect of the performance horse and we are fortunate to be able to have access to their extensive knowledge base for the benefit of our programmes. We are thoroughly looking forward to working alongside them and we can’t thank them enough for their enthusiasm and support.”

The BRC partnership means D&H will support BRC members at championships and in other ways. It also means D&H will continue its collaboration with the BHS Scotland working hunter series.

BRC head Rachael Hollely-Thompson said: “We are delighted to be working with such a trusted and knowledgeable brand and look forward to all the expertise they can offer to BRC members.

“There is a huge amount of synergy between BRC and D&H, namely making sure that the horse is at the heart of everything we do. Supporting our members to have happy and healthy horses is a key driver for us both.”

Bolesworth managing director Nina Barbour added that the show is “delighted” to continue the partnership

“Their expertise in equine nutrition aligns perfectly with our commitment to delivering the highest standards of care and competition at Bolesworth,” she said. “Together, we look forward to supporting horse owners and competitors with the best nutritional guidance and solutions available.”

Evoke revealed as Blenheim’s official safety partner

Agria Blenheim Palace International Horse Trials, home to the 2025 FEI European Eventing Championships, has announced Evoke as its official safety partner and sponsor of the eventer challenge at this year’s fixture (18 to 21 September).

Evoke will also unveil its new collection of body protectors, back protectors and air jackets on its stand at Blenheim.

“This partnership comes at an incredible time for the company. As we begin to branch out into wider aspects of the equestrian market, to be the official safety partner for one of the most prestigious events in the eventing calendar is a huge milestone for us,” said Evoke founder, David Mitson.

“To be able to offer support to the grassroots levels through our sponsorship of the annual eventer challenge allows us to emphasise our ambition to make affordable safety equipment for all equestrians.”

Event director Katrina Midgley said Evoke “is leading a pathway towards improving safety within our sport”.

“We are proud to support their commitment to stylish, modern and affordable protection, and offer them the well-deserved platform to continue innovating,” she added.

Bedmax to support Scone

Bedmax is the official bedding partner for Scone Palace International Horse Trials (21 to 24 August).

The firm supplied Blair Castle International Horse Trials for many years. The event ran for a final time in 2024 and has been replaced by Scone in the Scottish calendar.

Bedmax managing director Tim Smalley said: “Scotland has always been of great importance to Bedmax, and we are extremely pleased to be involved in what is sure to be the country’s premier equestrian event this year.

“As we already provide the bedding for the stables at Perth racecourse, we have a very strong relationship with the team and are very proud to be working with them to provide the shavings for their stables for this event.”

Scone event director Matthew Taylor said the event is “thrilled” to have Bedmax on board.

“Their products are trusted by top-level equestrian events, and we know that their expertise and dedication to horse welfare will be a great reassurance to the riders and to the horses stabled here at Scone Palace,” he said.

RoR named law firm’s charity of the year

Retraining of Racehorses (RoR) has been selected as Aria Grace Equine Law’s charity partner of the year for 2025

The not-for-profit law firm will donate 5% of its revenue received from 1 January to 31 December 2025 to support RoR’s work in safeguarding the wellbeing of former racehorses.

RoR members will gain access to legal resources, including a webinar (scheduled for late April) on legal topics around buying and selling horses.

RoR managing director David Catlow said: “This collaboration will offer our members much-needed legal support and expertise. We look forward to the upcoming webinars and the positive impact this partnership will have on the RoR community.”

Jodie Seddon, partner and solicitor at Aria Grace Equine Law, added: “I’m delighted to be supporting RoR in 2025.

“At Aria Grace Equine Law, we are dedicated to offering high-quality, accessible legal services to the equestrian community. Through this partnership, we can support RoR’s invaluable work and provide legal guidance to its members, ensuring they receive the best possible advice.”

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Spinal Research and Royal Windsor join forces, plus other partnership news

Lucy Elder — Wed, 26 Feb 2025 18:25:48 +0000

Royal Windsor Horse Show (15 to 18 May) has announced Spinal Research as its official charity for 2025.

The show will support the charity through donations, bucket collections and promotion.

Spinal Research chief executive Luisa McGinn said the partnership is a “tremendous opportunity” for the charity to share its “vision with a global audience”.

“We’re incredibly grateful to the show for providing a platform to raise awareness and funds, which will enable us to continue funding groundbreaking research and ultimately work towards a cure for paralysis,” she said.

The charity has many equestrian links. Spinal Research chairman Tara Stewart sustained a life-changing spinal cord injury in 2014, when she broke her neck in a fall from a horse (C6-7), leaving her paralysed from the chest down. She has since been a passionate advocate for the need for major funding for spinal cord injury research.

Ginny Elliott is a patron of the charity, and Nicola Wilson and Spencer Sturmey are both involved as equestrian ambassadors.

Royal Windsor Horse Show event director James Shaw added: “We are truly delighted to name Spinal Research as the official show charity for 2025.

“The charity’s work is extraordinary, and we are proud to support their mission to improve the lives of those affected by spinal cord injuries, not just in the UK, but worldwide. We hope this partnership will help raise significant awareness and contribute to the progress of life-changing research.”

JCL Insurance Brokers has signed a three-year deal as the new title sponsor of the Queen Elizabeth II Cup at Hickstead.

The prestigious class is open to the highest-ranked national riders in Britain and will be held on 26 July at the Agria Royal International Horse Show.

The class used to be open to lady riders only, but was changed in 2008 when men and women were allowed to compete in both the Queen Elizabeth II Cup and the King George V Gold Cup. Recent winners include Harriet Biddick, Shane Breen, David Simpson and Jessica Burke.

Jane Chewins, managing director of JCL Insurance Brokers, said: “I have watched the Royal International and the Derby meeting at Hickstead from a very early age. It features heavily in my calendar on an annual basis, so to have the opportunity to work with such an iconic venue and with such lovely people is such a wonderful achievement, and something I am very proud of!”

Hickstead director Lizzie Bunn added: “Thank you to JCL Insurance Brokers for joining our valued roster of sponsors for this season. The Queen Elizabeth II Cup is a class with a rich history, and an important target for many British-based riders every summer.”

Exciting deals for major show

Falsterbo Horse Show (5 to 13 July) revealed it has signed deals with Al Shira’aa and Rolex, in two major new partnerships.

The Swedish show welcomes Al Shira’aa as its new title sponsor in a six-year deal – and has also entered a long-term partnership with Rolex. The watch brand takes title sponsorship of the €500,000 (£414,308) Rolex grand prix (13 July) and is also the show’s official timepiece.

“I am of course very happy with the new long-term partnership with Al Shira’aa and also honored that [founder and owner of Al Shira’aa Stables] HH Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan has accepted the role of honorary president of the organising committee,” said show president Jana Wannius.

“This collaboration strengthens the continued development of Falsterbo Horse Show, with the horses, the sport, the riders, and our fantastic Falsterbo audience as our top priority. The future of Falsterbo Horse Show – and Swedish equestrian sport – looks bright!”

He added: “We work hard to develop both the event and the sport to attract the world’s best riders to Falsterbo. Collaborating with committed and like-minded sponsors such as Rolex is crucial to achieving this. We are delighted to work with Rolex to continue developing the sport into the future.”

Her Highness Sheikha Fatima bint Hazza bin Zayed Al Nahyan said: “Horses have been an integral part of my family’s and my nation’s heritage for centuries. They symbolise strength, grace and an extraordinary partnership. Their significance extends beyond sport – they are central to our culture, embodying the deep-rooted traditions of the United Arab Emirates.

“This tournament honours and celebrates the riders who inspire us with their talent and dedication, the breeders and farmers who devote their lives to raising extraordinary horses, and the countless individuals who have worked tirelessly behind the scenes to sustain the Falsterbo Horse Show over the years.

“Together, they create an environment where equestrian heritage thrives, bringing people together from around the world to admire and appreciate the noble animal that unites us all. This event is about more than sport; it is about preserving culture, tradition and the incredible efforts of a community driven by their love for horses.”

Her Highness has also been appointed honorary president of Bolesworth International (26 June to 6 July), which is presented by Al Shira’aa. Bolesworth steps back up to CSI4* status in 2025 and the feature Al Shira’aa CSI4* grand prix (5 July) boasts a £100,000 prize pot.

HOYS reveals more sponsors for 2025

Shine Source Footwear UK LTD and Thor Atkinson Steel Fabrications Ltd are among the sponsors being welcomed to Horse of the Year Show (HOYS) in 2025.

Shine Source Footwear will take on sponsorship of the show hunter pony classes. Thor Atkinson Steel Fabrications will sponsor the junior mountain and moorland ridden small breeds and ridden large breeds classes, and the junior mountain and moorland ridden pony of the year championship.

A representative of Shine Source Footwear UK LTD said the firm is “delighted” to be supporting HOYS and wishes “the best of luck to everyone competing in the qualifiers”.

Jemma Atkinson of Thor Atkinson Steel Fabrications Ltd said: “HOYS is one of the biggest equestrian events of the year, which as a family, we look forward to attending. It will be very special for us to be part of the HOYS magic and wish all competitors the best of luck in trying to qualify this year.”

Charles Owen extends partnership with British Eventing

Hat and body protector manufacturer Charles Owen is extending its role as British Eventing’s official safety partner for a further two years.

“At Charles Owen, safety is not just a commitment, it’s a legacy,” said Jade Faulkner, head of product and brand development at Charles Owen.

“We are proud to continue our partnership with British Eventing, reinforcing our shared dedication to the protection and performance of riders at all levels.

“As we move forward, we remain steadfast in blending cutting-edge safety with timeless craftsmanship, ensuring riders can compete with confidence and style. Honouring the past, inspiring the future, we are committed to evolving equestrian safety and empowering athletes to reach new heights.”

British Eventing chief executive Rosie Williams added: “We’re delighted to be aligned with such a long-standing and highly respected brand whose commitment to safety, with their ongoing research and development strategy, matches our own.

“Charles Owen has been keeping our riders safe for decades and we look forward to continuing our relationship for the benefit of our members and riders who compete in our sport.”

Boost for British Champions Day – and end of the road for series

QIPCO British Champions Day 2025 (18 October) will be the first British raceday to hold five Group One races, following the upgrade of the QIPCO British Champions Long Distance Cup.

Prize money for the Long Distance Cup will be increased to £500,000. The meeting will also feature a new £250,000 race for two-year-olds, taking the total value of the day to £4.35m.

The announcement comes alongside the news that the British Champions Series will cease from this year, as the business prioritises delivering British Champions Day, progressing its youth racing club “Club 26”, and expanding its hall of fame.

The 35 Group One and Group Two races that made up the series will still continue to be promoted through the company’s social media platforms.

Rod Street, chief executive of British Champions Series Limited, the company responsible for QIPCO British Champions Day, said: “The series was helpful in creating focus on the road that led to QIPCO British Champions Day, especially in the early years, but its profile and purpose have been superseded by two newer assets: Club 26 and the hall of fame.

“We are grateful to our sponsor, QIPCO, which has sponsored the series and day since inception in 2011 and, earlier this year, extended its sponsorship of the day to 2026. Without its multi-million-pound investment, British racing would not have been able to deliver the innovation of British Champions Day, record prize money, nor the significant promotional assets we now possess.”

David Redvers, Qatar Racing’s manager and spokesperson for the sponsor, said: “After 15 years of QIPCO’s ground-breaking sponsorship of British Champions Series, it is very gratifying to see that QIPCO British Champions Day continues to evolve and thrive.

“We are proud to see that the QIPCO British Champions Long Distance Cup has been upgraded to Group One status, and the introduction of a new £250k British Champions Day juvenile race is a welcome addition and goes further towards making this one of the greatest championship days in horseracing worldwide.

“Sheikh Fahad and his brothers are also delighted to see the evolution of the hall of fame and that Club 26 has rapidly become one of the largest and most successful clubs of its type in horseracing.”

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RDA centre given £5,000 for new ‘unicorn’, and more partnership news

Lucy Elder — Thu, 20 Feb 2025 17:58:34 +0000

The Riding for the Disabled Association’s (RDA) Unicorn Centre has received £5,000 to put towards a new horse.

The donation was given by members of Ferrum Masonic Lodge 1848, in collaboration with Freemasons Charity Yorkshire North and East Riding and the Masonic Charitable Foundation.

The Unicorn Centre’s chair of trustees Jackie Rubin said the money will be used towards “buying another ‘unicorn’” to add to its equine team.

“Finding exactly the right horse with a suitable size, temperament and age for our participants is paramount, so we will be starting the search right away so that we can take more riders from our long waiting list,” she said.

The Ferrum Lodge is a long-standing supporter of the Unicorn Centre. In 2019, it gave money towards the venue’s mechanical horse, Blackberry, and the Conway room, where he is kept.

Martin Eggermont, assistant provincial master of Yorkshire North and East Ridings Freemasons said: “The centre is an integral part of the local community. We fully support the work they do and hope this new horse will allow its further expansion of their activities.”

A presentation will be made when a suitable “unicorn” is found.

New approach to sponsorship

The organisers behind this year’s Agria Blenheim Palace International Horse Trials – host of the European Eventing Championships – is embracing a novel approach to sponsorship for 2025.

Sponsorship packages will be available via an interactive online auction for the 2025 fixture (18 to 21 September). It will include cross-country fences, hospitality lodges, and more.

A press release from organiser Stable Events said its team came up with the idea as “a fairer way to bring a wider range of brands and businesses on board to support the event and benefit their company”.

Auction lots will be available to view from 1 March. Bidding will run from 17 to 28 March.

Stable Events managing director James Gower said: “The task of organising the horse trials, particularly with the Agria FEI Eventing European Championship element of it, is vast.

“We want it to be as fair as possible and there may be businesses in Europe who we don’t know but who want to be involved. We are excited to be bringing this initiative to the equestrian world and to increase the chances of reaching a wider market to give them the opportunity to be part of this iconic event.

“We hope this is something that other events are able to adopt in the future to enhance the sponsorship opportunities and ultimately, the visitor experience.”

Five-figure sum to support menopause research

Online gambling operator Kindred Group has furthered its support of Women in Racing’s “Racing Home” initiative with a £50,000 investment towards menopause research.

The Racing Home project, which started in 2019, aims to make meaningful changes to the lives of working parents in the racing industry.

The menopause study involves working with those in the industry to gauge understanding of how it affects the female workforce, and what steps can be taken to support people at this stage of their life.

Dr Kate Clayton-Hathway, in affiliation with Oxford Brookes University’s business school, will create a working group this year. She will also look to work with Womenkind, Kindred’s employee network of women.

Lucy Gurney, chair of Women in Racing, said: “The Women in Racing team is proud of our partnership with Kindred and both grateful and delighted to be part of their unique approach to sport sponsorship through Racing Home. The number of working parents supported by Racing Home continues to increase its reach through its portal, grassroots ambassadors, podcasts, videos and groundbreaking post-pregnancy rehabilitation and support programme.”

She added: “Kindred’s generous support alongside the Racing Foundation, has enabled us to continue to make an impact in supporting parents and women of all ages. The impact of menopause now needs addressing in the racing industry and with Kindred’s funding, we can produce research that will meaningfully start the conversation.”

Kindred Group has now given a total of £100,000 to Racing Home since the project started in 2019.

Neil Banbury, chief commercial and marketing officer at Kindred said: “We have proudly worked with Women in Racing for a number of years, and it is an organisation that is delivering truly outstanding outcomes for a sport we all love.

“As a strong supporter of racing, Kindred is committed to ensuring the wider racing community feels the benefits of our footprint – and we are confident that this latest funding will deliver vital knowledge and understanding to help drive the Racing Home project to the next level.”

Lycetts renews long-standing sponsorship

Insurance broker Lycetts has renewed its sponsorship of the Grantham Cup at the Eventing Spring Carnival at Thoresby International (27 to 30 March).

The Lycetts Grantham Cup is the feature CCI4*-S section at the fixture, and has been sponsored by the firm since 2013. The broker will also present a £1,000 prize to the highest-ranked Lycetts-insured rider.

Zoe Wood, equine insurance divisional director at Lycetts, said: “We are delighted to continue our support of the Grantham Cup, an event that has become an essential stepping stone for elite riders ahead of the international five-star season.

“The introduction of our exclusive £1,000 prize last year was a great success, and we look forward to once again rewarding the highest-placed Lycetts-insured rider.”

Last year, Lycetts’ additional support of the equestrian community included donating £15,630 to the British Eventing Support Trust, as part of the Benefact Group’s Movement for Good awards.

Red Horse Products pledges commitment to charity

UK-based manufacturer Red Horse Products Ltd has committed to support equine charity HorseWorld in 2025.

Red Horse Productions made an initial £500 donation and will give 20p for every website order to the Bristol charity. It is also giving HorseWorld hoof care, skincare and wound support products, and there are a number of fundraising initiatives planned for the year.

HorseWorld chief executive Jo Coombs said: “Partnerships like this are absolutely essential to our work, especially today.

“The cost-of-living crisis has meant we’ve seen a massive increase in the number of horses in need and in the cost of providing those horses with the expert care they need, so this support from Red Horse Products is going to make a huge difference and will directly impact the lives of the horses and donkeys who need us most. We are so grateful to Louise and the whole team and look forward to working with them this year.”

Red Horse Products has also donated £250 and a supply of products to both Munchkins Miniature Shetland Rescue and Hampshire Spirit Horse Rescue.

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‘Growing recognition’ of shared responsibility for horses’ lives leads to increased funding, plus more partnership news

Lucy Elder — Fri, 24 Jan 2025 14:11:18 +0000

British racecourses have committed to more than double their regular contributions to aftercare of former racehorses.

All 59 British racecourses have agreed to increase their donations to Retraining of Racehorses (RoR) from £100, to £270 per fixture.

“The increased contributions from British racecourses to RoR is a monumental step forward for the aftercare of former racehorses. This increase reflects the racing industry’s growing recognition of the responsibility it holds to its horses, not just during their careers but for the rest of their lives,” said RoR managing director David Catlow.

“RoR is actively engaging with other major stakeholders to explore how they can also increase their contributions to aftercare. Discussions are ongoing with key partners to secure additional support. It is only through full industry-wide support that the goals outlined in RoR’s strategy can be fully realised, benefiting all former racehorses.

“While the decision to increase contributions was the result of individual decisions by each racecourse, RoR is grateful to the Racecourse Association (RCA) for its facilitation in helping secure this important boost to the welfare of retired racehorses.”

On behalf of all racecourses, RCA chief executive David Armstrong said: “We are pleased to see all 59 British racecourses come together to support the future of former racehorses.

“The aftercare of these horses is a shared responsibility within the industry, and the increased funding is a clear signal of our commitment to ensuring that every racehorse is well cared for after its racing career.

“The collaboration between racecourses and RoR is vital in maintaining the integrity of the sport and ensuring a successful transition for horses once they retire from racing.”

Boost for Riding for the Disabled Association

The Riding for the Disabled Association (RDA) has been named charity of the year by Agria Blenheim Palace Horse Trials – host of the 2025 European Eventing Championships – and also by Harry Hall.

“The work that RDA does to provide transformative opportunities for individuals with disabilities through horses is truly inspiring,” said Blenheim Palace International Horse Trials event director, Katrina Midgley.

“We are proud to support their mission and look forward to raising awareness and funds for such a worthy cause during this prestigious event.”

RDA chief executive Michael Bishop said the charity is “delighted” to have been chosen by both the horse trials and Harry Hall.

“The demand for our services continues to grow. Nearly one in four of the UK population are disabled with a physical, mental health condition, or long-term illness that impacts their daily life, and despite the many benefits of physical activity and sport, disabled people still face significant barriers when trying to be active,” he said.

“RDA uses the unique connection with horses to provide riding, carriage driving, equestrian sport, equine therapy and non-ridden equine-assisted programmes that deliver life-changing impact.”

He added that RDA is “incredibly grateful” for the opportunities the partnerships will bring, to promote its mission and “raise vital funds so we can make an even greater impact”.

We are incredibly grateful for this opportunity to build our community of support and raise vital funds, so we can make an even greater impact.”

Harry Hall managing director Liz Hopper, said: “At Harry Hall, we are committed to championing causes that resonate with our valued One Club members, the equestrian community, and the Harry Hall team.

“[The RDA’s] incredible work in delivering life-changing experiences through horses resonates deeply with our values at Harry Hall. We’re committed to making equestrianism accessible for all and support RDA’s mission not just through fundraising, but by helping to raise awareness for the charity.”

Harry Hall has raised more than £45,000 for equine charities and good causes over the past six years.

Harry Hall supports former thoroughbreds

Harry Hall has also joined the Howden Way Thoroughbred Aftercare Programme (TAP) as an official supporting partner.

The aftercare programme is designed to support owners and riders through every step of the way when taking on a former racehorses.

Ms Hopper said the company is “thrilled” to partner with the aftercare programme.

“The comprehensive nature of TAP, from expert coaching to welfare support, aligns perfectly with our mission to serve the equestrian community and help play a vital role in supporting riders who take on an ex-racehorse,” she said. “We look forward to supporting the programme in every way that we can to not only meet but exceed its objectives.”

Maria Haig, head of marketing and communications for The Howden Way, added: “We are delighted to be welcoming Harry Hall as a programme partner and are looking forward to working alongside them to ensure the care and future of these incredible horses that leave racing each year.

“By working collaboratively we can make an even greater lasting impact and we feel extremely fortunate to have them not only supporting the programme but also the participating riders that are taking on ex-racehorses as their horse of choice.

“Harry Hall will be giving all our registered members a 90% discounted [One Club] bronze membership allowing riders access to big discounts across the online shop in addition to exclusive member benefits and early sales access for just £1 per year.”

Agria extends sponsorship

Insurer Agria has further expanded its extensive support of equestrian sport by taking on title sponsorship of Oasby’s affiliated eventing fixtures in 2025.

There are three Agria Oasby fixtures in the British Eventing (BE) calendar – 6 to 7 March, 18 to 19 April, and 18 to 19 October.

Agria will also continue its support of the Agria Lifetime Equine BE100 league, for which competitors can collect “points” at BEDE-organised events – plus some other supporting fixtures – and which culminates at Aspen Cooling Osberton International Horse Trials (2 to 5 October).

“We are proud to be continuing our support of the Agria 100 League for a fantastic third year,” said Agria UK chief executive Vicki Wentworth.

“As horse lovers ourselves, we recognise the dedication and hard work amateur riders put into eventing, and we wish all of the partnerships taking part in the series the best of luck. We’re also delighted to be kicking off the new season as title sponsors of Agria Oasby (1), (2) and (3).”

Event director Stuart Buntine added: “We have loved working with Agria over the past two seasons; their enthusiasm for the sport and equine welfare is certainly something that mirrors our own.

“As much as we’re sad to not have Shelford in the calendar any longer, we’re thrilled to have Agria join us at Oasby, and to have squeezed an extra event in there too!

“The Agria 100 League continues to go from strength to strength and we’re looking forward to another busy season of eventing.”

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Major airline helps crack down on donkey skin trade, plus more partnership news

Lucy Elder — Fri, 10 Jan 2025 18:49:08 +0000

Welfare charity The Donkey Sanctuary and airline Emirates have joined forces to combat trafficking of donkey skins.

The pair have created aviation risk and threat assessment operational guidelines, to highlight risks posed by the donkey skin trade and its association with serious and organised criminal activity.

It is estimated that six million donkeys are killed for their skins each year, the majority in Africa, according to the latest figures from The Donkey Sanctuary. These skins are then exported across the world, by ship and by air, and used to make traditional medicine and remedies.

Emirates has already implemented a ban on carrying donkey hides and has established strict protocols, alongside education for its employees.

“This is another welcome step in the battle against the illegal trade in donkey skins within the transportation sector,” said Marianne Steele, chief executive of The Donkey Sanctuary.

“We are proud to work alongside Emirates, which is setting new standards with its support for our work and the tightening of its own trafficking polices. We hope that others in the aviation industry will follow suit and join us in cracking down on this cruel and unsustainable trade.

“All measures that shine a light on the inhumane trade in donkey skins are to be applauded, especially given its links to illegal wildlife trafficking and organised crime as well as the threat to human health for everyone involved at every stage in the process.”

Donation to benefit equine charity

Equestrian charity Strength & Learning Through Horses is celebrating receiving £5,000 as part of the TG Lynes’ Helping Hands campaign.

The Barnet charity offers alternative education and equine therapy to vulnerable young people, helping them make positive changes in their lives, as well as improving mental wellbeing and educational prospects.

TG Lynes, a heating, plumbing and air movement materials supplier, invited sports clubs, community groups and charities to apply for financial support. It donated a total of £15,000 to good causes.

Louise Gibson, of Strength & Learning Through Horses, said: “Working with horses can be really beneficial for young people struggling with poor mental health, anxieties and social isolation.

“We moved to Greengates Stables last year. This generous funding will allow us to improve the drainage at the site, creating safe, dry spaces for horses, young people and staff.”

Andrew Ingram, managing director of TG Lynes, congratulated all the winners and added: “I have visited each group personally and I have no doubts the money they will be able to invest will make a huge difference to their service users.

“We are a business with more than 110 years of history – and the last 20 years have been spent in Enfield. It’s tremendous to be able to share our success and to help people within the area.”

The Rees Family take on HOYS international showjumping class

The Rees family has taken on sponsorship of an international showjumping class – the 1.50m Rees Family Cup – at this year’s Horse of the Year Show (HOYS).

“We have always been keen supporters of the event both through competing in showing classes or just as visitors, but it is the pinnacle of our calendar every year,” said Wayne and Emma Rees.

“We are proud to be able to sponsor and wish every competitor the best of luck.”

A HOYS spokesperson added: “Horse of the Year Show cannot run without the valued support of our sponsors, and we are delighted that so many families enjoy and cherish the show as much as we do.

“We cannot wait to welcome the Rees Family to the event with this exciting partnership.”

Harry Hall donates thousands to help horses in need

Equestrian firm Harry Hall raised more than £7,000 last year to support its 2024 charity partner Saving Abandoned Fly-Grazing Equines (SAFE).

The money has helped fund the charity’s rescue operations. Harry Hall has also provided care packages, to help the charity’s team look after rescued equines.

“It’s been wonderful to work with SAFE over the last 12 months to support the charity in its mission to rescue, rehabilitate and rehome abandoned equines,” said Harry Hall managing director Liz Hopper.

“We’ve witnessed first-hand how the funds we’ve raised have directly impacted the organisation, which has been really rewarding and lovely to see.

“The Harry Hall team’s love for equines extends way beyond our business, so to have had the opportunity to help a deserving cause that is important to not only our employees, but our One Club members and customers too, has been brilliant.”

Charity founder and trustee Alison said: “We really are so grateful to Harry Hall for the support the team has provided over the last year. The team has raised a fantastic amount of money for us!

“This year has been incredibly busy – we’ve rescued and rehomed more than 35 horses and ponies, which wouldn’t have been possible without the help of partners such as Harry Hall.

“As well as enabling us to rescue equines across Berkshire, Surrey and further afield, the support from Harry Hall has also allowed us to strive for change and campaign for horse welfare, to ensure that no horse or pony is left abandoned.”

Harry Hall has raised more than £45,000 for equine charities and good causes over the last five years.

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New partnership aims to ‘improve the lives of horses in Britain’ – while Thelwell supports Shetlands

Becky Murray — Wed, 06 Nov 2024 17:38:30 +0000

Agria has been named British Equestrian’s equine insurance partner, with the aim “to improve the lives of horses in Britain”.

The partnership pledges to “bring to life the key social impact areas” in which BEF and Agria are aligned, including equine welfare, wellbeing and sustainability, through a range of content, training and initiatives. There will be a focus on the BEF’s Charter for the Horse, launched in April, “namely empathy, care, respect, consideration and ethics and learning”.

“At Agria we are very aware that a healthy horse is a happy horse — and vice versa,” said Agria CEO Vicki Wentworth.

“Along with our team of Agria-sponsored riders and partners, we put a lot of energy into content creation and communication around welfare, especially around the five key domains of nutrition, environment, health, behaviour and mental state. So, working more closely with British Equestrian as their equine insurance partner is a brilliant next step, especially as equestrianism works to ensure all riders put the care of the horse first, throughout its lifetime.”

Agria’s Vicki Wentworth and British Equestrian chief executive Jim Eyre. (Image credit: creditUnknown)

An Agria spokesperson added that the partnership will help “spread more widely the information and best practice all owners and riders need to know to keep their horse as healthy as possible”.

“We’re very proud to combine our own assets and knowledge with the extensive expertise of the BEF and its member bodies through this partnership, to provide the equestrian community with the very best support and information possible, especially around welfare and education,” said Ms Wentworth.

BEF CEO Jim Eyre said the partnership is an “exciting step” in the governing body’s commitment to “enhancing knowledge, empathy and understanding for equine participants at every level”.

“Our emphasis on welfare, sustainability and wellness aligns perfectly with Agria’s expertise and passion for helping horse owners create the best environment for lifelong healthy partnerships with their horses,” he said.

“Agria’s partnership and support comes at a welcome time, as we collectively focus on our responsibilities as guardians of the horse and of the sector.”

Thelwell’s continued support of the Shetland Pony Grand National

For the second season, the late cartoonist Norman Thelwell’s Thelwell Estate will support Cherhill Shetlands in the Shetland Pony Grand National. The stud’s Oldeworlde Daniel and young jockey Fleur Smith have been selected among the nine runners in the class at London International Horse Show (18-22 December).

The Shetland Pony Grand National’s 2024 charity is the Bob Champion Cancer Trust. Fleur and Oldeworlde Daniel will wear the Aldaniti colours – worn by Bob Champion when he overcame cancer to win the 1981 Grand National with Aldaniti – by permission of Barkfold Manor Stud following Oldeworlde Daniel’s victory in the Shetland race at the Bob Champion Cancer Trust charity race day at Wincanton racecourse in October 2023.

“We are delighted that Oldeworlde Daniel and Fleur will be representing Cherhill Shetlands in the Shetland Pony Grand National at London International. It is a true honour to own one of the ponies selected to take part in this prolific event,” said Isabella Bride, Cherhill Shetlands founder.

“Not only am I proud of Daniel and Fleur but of our whole team of riders who work tirelessly in all weathers, all year round to keep both themselves and the ponies in top-notch condition.

“Thelwell has been a brilliant supporter of Cherhill Shetlands throughout 2023 and 2024. It is fantastic that they were our sponsor when Daniel had his very first race at the South of England Show last year and we are now looking forward to having them supporting Daniel at London this December.”

David Thelwell and his sister Penny added that they have “really enjoyed” meeting some of the Cherhill ponies this year, “some of them reminding us fondly of our father’s prolific illustrations”.

“The passion and determination for ponies is apparent within Cherhill in both ponies and riders, and we’re thrilled that this spirit, that is wholly synonymous with Thelwell, lives on and will be represented at this year’s London International Horse Show. Dad would be delighted,” they said.

British Dressage announces official wine supplier

Winners at the BD 2024 NAF Five Star winter championships, and 2025 Le Mieux nationals, will enjoy a celebratory drink thanks to a new partnership between BD and English wine manufacturers Gusbourne.

BD members can also buy Gusbourne wine through exclusive partnership rates through the members area.

“We are incredibly pleased about this opportunity for BD to partner with Gusbourne, the premium English vintage wine producer. With sustainability at its core, we are incredibly proud of what Gusbourne has achieved over the last 20 years in developing their estate and we look forward to sharing their story to our community,” said BD commercial manager Chris Phillips.

“The partnership will present an exciting opportunity for members to taste Gusbourne through exclusive member benefits and onsite experiences at the Gusbourne estate.”

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HOYS to honour grooms’ ‘hard work behind the scenes’ with new award

Lucy Elder — Wed, 25 Sep 2024 13:27:06 +0000

A new award will be presented to the groom of each winning horse in the international showjumping classes at Horse of the Year Show (HOYS) this year (9-13 October).

The International Showjumping Grooms Award is sponsored by specialist joinery and building company Blair Equibuild Ltd and medicated horse and dog shampoo firm Clean Round Ltd. It came about as HOYS wanted to show its appreciation for grooms and recognise their hard work and dedication.

“We couldn’t be more pleased to support the new HOYS International Showjumping Grooms Award,” said Kerry Balment, founder of Clean Round Ltd, which will supply the prizes.

“As horse owners and competitors, we fully understand and appreciate all the hard work that goes on behind the scenes to present such healthy, happy and polished horses. Teamwork is what it’s all about.”

RDA announced as London International Horse Show charity

The London International Horse Show (18 to 22 December) has announced the Riding for the Disabled Association (RDA) as its official charity for 2024.

The partnership will involve RDA having a prominent presence at the show, including a stand in the shopping village and multiple appearances in the live zone to speak about the charity’s work.

The RDA will also be promoted across the show’s social media platforms, and visitors are encouraged to donate to the charity when buying tickets. A portion of all ticket sales for the Thursday afternoon performance will be directly donated to the charity.

“We are thrilled to be chosen as the official charity for such a prestigious event, enabling us to highlight RDA’s work and impact to the London International Horse Show audience,” said RDA chief executive Micahel Bishop.

“The demand for our services is huge, and the need has never been greater as more people are living with disabilities and long-term health conditions, and experiencing mental health challenges.

“RDA’s role in addressing the inequalities faced by disabled people in accessing activity and the natural environment is vital – enhancing physical and mental health, building skills, and improving employability.

“By directing the transformative power of horses to support those most disadvantaged, we aim to make an even greater impact. We are incredibly grateful to London International Horse Show for providing us with the opportunity to build our community of support and raise life-changing funds.”

Show director Simon Brooks-Warded added: “London International Horse Show is delighted to name Riding for the Disabled Association as the official charity for the 2024 show. We are proud to be able to contribute towards the charity’s great work, which, thanks to their remarkable volunteers and use of horsepower, enriches the lives of so many disabled children and adults across the UK.”

New deal for world number one

Eventing world number one Tom McEwen has joined Le Chameau as an ambassador.

“The handcrafted boots have become an essential addition to our boot room and I’m proud to be working with an iconic brand that is synonymous with the countryside,” said Tom.

“I’ve been using Le Chameau wellies for over 10 years, they are a vital part of our kit for eventing. We compete from March to October; the wellies are absolutely perfect for me to be walking courses in every single condition.”

Dodson & Horrell in new partnerships

Feed manufacturer Dodson & Horrell has been revealed as official nutrition partner to Stallion AI Services.

“This partnership will ensure that the horses at Stallion AI Services receive optimal nutrition tailored to their specific needs, supporting their health, fertility and overall wellbeing,” said Tullis Matson, managing director of Stallion AI Services.

“It is testament to our shared vision of excellence and innovation, and we are excited about the positive contribution it will have on the future of equine nutrition and breeding.”

Dodson & Horrell managing director Linda Porter added: “We are proud to be partnering with Tullis and the incredible team at Stallion AI. We share a real passion for horses and are looking forward to working closely together to further build our two brands’ reputations for excellence and great team spirit.”

The company is also the new official feed supplier for HOYS.

Companies support equine welfare in new Redwings partnerships

Redwings has received supplies, donations and a gold ring to auction in several new donations from businesses.

SEIB Insurance Brokers donated £11,200 to the charity to help educate and promote equine welfare to centre visitors. The donation is part of the Benefact Group’s “Movement for Good” large grants awards.

SEIB and Redwings have previously worked together on a number of campaigns, including Strangles Awareness Week and various webinars promoting welfare. The charity has also benefited from more than £30,000 in direct grants from SEIB.

“We’re absolutely thrilled to have been awarded this grant from Movement for Good,” said Rebecca Hatcher, Redwings’ trust fundraising officer.

“It will be used to create an interactive paddock map at Redwings Aylsham Visitor Centre, in Norfolk, which we’d like to introduce at some of our other centres too eventually. Redwings Aylsham has 20,000 visitors a year including families, school groups and animal welfare enthusiasts, whose generosity we rely on to fund our vital work rescuing and providing lifelong sanctuary to the horses, ponies, donkeys and mules who need us.”

Feed brand Spillers has donated £5,000 of strip-grazing equipment to help some of the charity’s “rounder” residents slim down.

The “Battle of the Bulge” campaign is part of the Spillers’ partnership with the charity to help end equine obesity by 2035.

“Earlier this year we asked members to vote on how they would like us to spend £5,000 to help provide support for overweight residents at Redwings,” said Bella Fricker, project lead at Mars Horsecare, which is home to the Spillers brand.

“The provision of strip-grazing supplies was chosen as the winning project and we were delighted to donate strip-grazing equipment to the value of £5,000 to help the Redwings team manage their weight watchers.”

Sustainable jewellery company Ethica Diamonds is donating a one-of-a-kind gold horse head diamond ring, worth £2,500, to Redwings. The charity will sell it via online auction, with all proceeds going towards supporting horses in need.

The ring has a special back story. In 2020, the Cornwall-based company was approached by horse lover and business owner Susan Jamieson, who wanted to create a bespoke jewellery collection to celebrate and support horses.

The idea was to craft a range of pieces, with a portion of proceeds going to a horse charity. Before the full vision could be realised, Susan died suddenly from cancer. This ring is the sole piece that had been crafted before she died, and Ethica Diamonds’ wish is for it to find a home while benefiting the cause Susan believed in.

Organisers BEDE Events has announced Aspen Cooling as the new title sponsor of Osberton International Horse & Driving Trials (3 to 6 October).

“We’ve tried to create a journey through our 2024 events where all roads lead to Osberton,” said BEDE Events director Stuart Buntine.

“Not only is it a great way for us to finish our international season, but this year Osberton will see BEDE celebrate our 21st birthday. We’re grateful to Steve and Aspen Cooling for joining us as title sponsors and look forward to developing the relationship moving forward.”

This year’s event features CCI3*-L, CCI2*-L, restricted novice three-day, CCI2*-S and CCI* classes. The one-star features the culmination of the Agria Lifetime Equine BE100 league.

Family-owned business Aspen Cooling has a long-standing connection with eventing, and director Steve Morton said: “We’ve had a long association with Solihull Riding Club and Stuart Buntine and jumped at the opportunity to become title sponsors of such a well-regarded international fixture.

“Osberton offers something for everyone, with the non-FEI classes and the CCI1*, we’re looking forward to supporting the event for the first time.”

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New high-profile worldwide showjumping series, plus more partnership news

Lucy Elder — Wed, 29 May 2024 16:39:13 +0000

A new prestigious showjumping series was revealed at its opening event at the CSIO Roma Piazza di Siena (22 to 26 May).

The Rolex Series unites six major shows, including the Jumping International de La Baule, the Jumping International de Dinard, Dublin Horse Show, Brussels Stephex Masters, and the Winter Equestrian Festival in Wellington. The feature class at each will be the Rolex grand prix.

“The six shows that are part of the Rolex Series are some of the best shows in the world and the ones that we all, as riders, mark in our schedule every year,” said top showjumper and Rolex testimonee Steve Guerdat.

“They are some of the most prestigious and historically significant competitions on our calendar, and by bringing this amazing group of shows together as part of the Rolex Series, the prestige and desire to win is only going to increase.”

Rolex global communications director Arnaud Boetsch added that the Rolex Series will “build upon the legacy that the brand has cultivated” over almost 70 years of its support of equestrianism.

“The six shows within the Rolex Series are united in their qualities, each celebrated for their world-class competition, leading facilities and notable histories, and being part of the Rolex Series will provide a mark of distinction above and beyond other five-star shows,” he said.

Bevy of new HOYS deals announced

Horse of the Year Show (HOYS) has revealed a raft of new sponsorship deals ahead of its 75th anniversary (9 to 13 October).

Bakery Jacksons of Yorkshire takes on the Mountain & Moorland working hunter pony championship, LeMieux is extending is support to be the new title sponsor of the Pony Club mounted games, while Demolition Services sponsors the leading pony showjumper of the year.

LeMieux will also serve as the official champion rug supplier for a second year.

A spokesperson for HOYS organisers Grandstand Media said: “We are excited that LeMieux, a brand synonymous with high quality products, is supporting one of the most popular competitions and a firm favourite of our audience.

“In addition to the Pony Club Mounted Games, knowing that our champions will have a rug fit for the occasion is so important and we have no doubt that our HOYS 2024 champions will be thrilled with their prestigious LeMieux champion rug.”

The spokesman added that HOYS is “thrilled” to welcome Demolition Services Ltd and Jacksons of Yorkshire.

“[Jacksons of Yorkshire’s] commitment to supply lovingly baked bread is at the heart of this company, where generations of Jacksons bakers have dedicated themselves to early mornings and hard graft – something that many of our competitors know all too well!” said the spokesperson.

“We are proud to have the bakers of champion bread on board and we can’t wait to welcome Helena and the team to the show in October.”

The spokesperson added: “The Demolition Services leading pony showjumper of the year is an important series in the summer calendar as combinations battle it out for a place in this final, together we can’t wait to welcome the competitors to the show in October.”

Deal aims to maximise TV coverage of equestrian sport

UK production company Sunset+Vine is extending its partnership with the FEI with a new three-year contract – aiming to maximise TV coverage of horse sport worldwide.

FEI commercial director Ralph Straus said that Sunset+Vine’s “expertise and commitment to showcasing our sport will be invaluable”.

“This new agreement will not only enhance the visibility of our premier events, but also bring the excitement of equestrian sports to a broader global audience,” he added.

As part of this contract, Sunset+Vine will be supporting the distributing of the media rights at competitions including the 2025 and 2027 FEI European Championships and the 2026 FEI World Championships, plus the Longines League of Nations.

Sarsfield Brolly, head of media partnerships at Sunset+Vine, said: “I am absolutely delighted that we have been able to build on the consultancy that we have been providing to the FEI over the last two years, and cement a long-term contract in looking after their premium events.”

Holland Cooper branches out

British fashion brand Holland Cooper is extending its support of racing, signing a new deal to sponsor the Group One Coronation Cup on Friday (31 May) at the Betfred Derby Festival at Epsom.

The move is the first time that the brand has sponsored a Group or Graded race, and is also its initial foray into Flat racing. Holland Cooper has sponsored leading jockey and trainer awards at the Cheltenham Festival, and it is now the fashion partner at Cheltenham racecourse.

“Ladies Day celebrates the very best of British fashion and style, making this a very appropriate race sponsorship, as Holland Cooper make their first move into Flat racing support,” said Tom Sammes, Epsom Downs racecourse general manager.

“The 2024 renewal of the race looks all set to be a high-quality affair with last year’s impressive winner Emily Upjohn set to try and defend her crown.”

Jade Holland Cooper, founder and managing director of Holland Cooper, said that the development is an “honour and a privilege”, adding: “The races are no longer just about horses, they are now also a celebration of timeless fashion, style and elegance.”

Mars Equestrian signs new Burghley deal

Mars Equestrian has announced a new partnership as official veterinary and official pet nutrition partner of Defender Burghley Horse Trials (5 to 8 September).

“As official veterinary partner, Mars Equestrian will support an upgrading of the veterinary care and facilities we can offer our equestrian athletes, which is of the utmost importance at Burghley,” said Burghley event director Martyn Johnson.

There will be 19 vets, two equine nurses and four veterinary support staff on-site during Burghley. Mars brands will be providing onsite diagnostic and imaging support for the veterinary teams, plus a range of benefits for dogs including a new dog-friendly area at the members’ lawn.

“We are excited to return to Burghley Horse Trials and extend our commitment to the sport,” said William Clements, president of Mars Equestrian. “At Burghley, we will have the opportunity to share our iconic brands that help create a better world for horses, pets, and the people who love them.”

Emily King becomes Joules ambassador

British five-star event rider Emily King has signed a new sponsorship deal with Joules.

The news was announced during Mars Badminton Horse Trials and Emily will work with the brand throughout this season.

“I’m delighted to welcome Joules as a new partner,” said Emily. “Joules has long been associated with equestrian and the sport of eventing and having supported me in the very early days, it’s fantastic to be working with them again.

“The brand is synonymous with country style and doing things a little differently, injecting so much colour and fun into their pieces. I’m really looking forward to working with Tom, Alice and the team this season.”

Joules founder, Tom Joule, said that Emily’s “commitment to excellence and passion for her sport perfectly align with the values of our brand”.

“Having supported Emily at the start of her career, I am thrilled to announce her as an ambassador rider. Together, we look forward to injecting even more energy, colour and excitement to the world of eventing,” he said.

Bedmax partners with Blair Castle

Bedmax has been chosen as official shavings supplier for the final Defender Blair Castle Horse Trials (22 to 25 August).

“We take the greatest care to ensure the health and comfort of our equine athletes, and supplying great bedding is a crucial part in achieving this,” said assistant event director Nicky Townsend.

“Bedmax has a reputation for the quality of their bedding, so in having Bedmax as our official shavings partner at this year’s horse trials, we know that the horses are given every possible chance to perform at their very best.”

Bedmax founder and managing director Tim Smalley added: “Blair Castle is Scotland’s premiere equestrian event, and it epitomises the best of equestrianism in every respect, including the care that is taken for the welfare of the wonderful horses that compete at this very challenging level.

“It is a privilege for us to be chosen to play a small part in helping to provide this standard of care for those competing this year.”

New partnerships to support industry’s workforce

The British Grooms Association (BGA) and Equestrian Employers Association (EEA) have both signed several recent deals.

The pair have new partnerships with wheelbarrow firm Henchman, and with equine biosecurity specialists Equine Bio Genie.

Henchman’s head of marketing Clare Lenagham-Balmer said: “Our wheelbarrows are the perfect partner for grooms, making their busy day a little easier, therefore we are delighted to be working with both the British Grooms Association and the Equestrian Employers Association.”

Equine Bio Genie director Helen Tuckey added: “We are delighted to be partnering with the BGA and the EEA, our products are designed to make life easier, we all know the hard work involved with grooming and stable management. We look forward to supporting these important associations.”

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(Image credit: Thierry Billet/Rolex Series)

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Burghley’s 2024 charity, Fortnum & Mason picnics at Blenheim, plus more partnership news

Lucy Elder — Fri, 05 Apr 2024 15:45:48 +0000

Defender Burghley Horse Trials has revealed its charity partner for 2024 as the My Name’5 Doddie Foundation.

The charity was launched by the late Scotland rugby player Doddie Weir, to fight motor neurone disease. Doddie made 61 international appearances for Scotland on the rugby pitch, and was a keen rider in his youth, eventing on the Scottish circuit. He remained interested in horses throughout his life.

The charity’s plans for Burghley (5–8 September), include a tug of war involving rugby players and event riders.

“Our founder, Doddie Weir, loved his horses and riding was one of his favourite pastimes – although at 6ft 6in, it had to be a big enough horse!” said Paul Thompson, the charity’s director of fundraising and communications.

“This partnership is therefore especially meaningful to both the Weir family and My Name’5 Doddie Foundation and we’re excited for it to get under way.”

Badminton final scores

He added: “To be associated with such a prestigious event means a great deal to My Name’5 Doddie Foundation and this will make an important impact on our ability to invest in vital motor neurone disease research.”

Doddie Weir. (Image credit: creditUnknown)

In an interview with the Scottish Field in 2017, Doddie said: “I’d say most of my rugby skills came from my time with the horses: I had a decent core which allowed me to get plenty of height in the air and manoeuvre during line-outs, and the ability to see ahead when correcting a stride or making a turn mid-air transferred to line-outs too. he explained. “But the bigger picture was learning line-out calls and when you’re used to learning showjumping courses and dressage tests, this was a big influence.”

Burghley event director, Martyn Johnson said the partnership “is fantastic news”.

“We hope to help this very worthy charity, which funds, guides and enables the best research to find a cure for motor neurone disease, to raise both awareness and funds,” he said.

“The celebrity tug of war, ‘Pulling Together For MND’, should be great fun for our weekend spectators and be a real spectacle ahead of the main event cross-country on Saturday morning.”

People will have the option to add a small donation to My Name’5 Doddie Foundation when buying tickets for this year’s event.

Badminton Horse Trials partners with LeMieux for official collection

(Image credit: creditUnknown)

Mars Badminton Horse Trials has welcomed equestrian clothing and products brand LeMieux as its official equestrian partner.

LeMieux is producing an official Badminton collection, in the blue and gold colours associated with the event, which will include saddle pads, fly hoods, grooming kits, headcollars, lead ropes, base layers, socks and hat silks.

Badminton director Jane Tuckwell said that the five-star is excited to be working with LeMieux on the new range, which “will further broaden our range of merchandise.

LeMieux managing director Dan Mahoney added: “LeMieux’s collaboration with Badminton further solidifies our commitment to providing exceptional equestrian products.

“This partnership not only celebrates the heritage of Badminton but also showcases LeMieux’s dedication to quality and innovation in the equestrian industry.”

Blenheim partners with Fortnum & Mason

Fortnum & Mason will be providing picnic hampers for the first time at this year’s Blenheim Palace International Horse Trials (19 to 22 September).

Picnics for two will be available to pre-order via the Blenheim box office and can be collected from Fortnum’s Giant Hamper, in the palace grounds.

Harri Le Seelleur French, senior events partnerships manager at Fortnum & Mason said: “Offering our picnic hampers at the horse trials is an exciting opportunity for us. Our penchant for picnics began in the 18th century when the then fledgling company began to supply hunters and travellers with baskets of provisions for their journeys.

“Fortnum’s encourages joyful living, and what could be more joyous than soaking up the action at Blenheim, feasting on a picnic prepared by Fortnum & Mason?”

Event Organiser Katrina Midgley added: “We are delighted that our visitors will get to relish these luxury hampers whilst enjoying everything going on at the horse trials.

“The wonderful fresh ingredients that make up the hamper menus sound fantastic and offer an indulgent experience to those who purchase the hampers.”

The All England Jumping Course has welcomed Equine Giveaways as a new sponsor at Hickstead.

The online equestrian competition website will sponsor the Equine Giveaways Royal International Stakes at the Agria Royal International Horse Show (23 to 28 July).

“For many years now, Hickstead has been one of our favourite venues to visit, so we are absolutely delighted to be able to become a sponsor at the Agria Royal International Horse Show,” said Krystina Tissot, co-founder and co-director of Equine Giveaways. “Teaming up with such a prestigious venue is a very proud moment for ourselves, our fantastic equestrian community and Equine Giveaways as a whole.”

The two companies have also teamed up with Ariat, for a “Hickstead experience” competition.

“We are honoured that a new, forward-thinking company such as Equine Giveaways has chosen to work with us at Hickstead,” said Simon Gaskin, sponsorship and marketing manager for the All England Jumping Course.

“We are very much looking forward to the Equine Giveaways Royal International Stakes, and welcoming the prizewinner of this once-in-a-lifetime competition, which I’m sure will attract lots of interest from equestrians.”

Discover Newmarket signs deal with National Horseracing Museum

Discover Newmarket, the town’s official tourism service, has entered a new partnership with the National Horseracing Museum.

Discover Newmarket will manage visitor services on behalf of the museum, looking after all its commercial aspects including day-to-day management.

Noel Byrne, chief executive of Bedford Lodge Hotel and chair of Discover Newmarket, said: “We have always had an excellent working relationship with the museum and this new agreement builds on the support that we have been providing for the last year.

“Our extended partnership ensures that we work even closer together to attract visitors to our internationally recognised town.

“This is an important development for Discover Newmarket as an organisation, which has gone from strength to strength since it started trading in 2015. Without a doubt, this is an exciting venture for both us and the Museum, which will bring huge benefits to the local economy, making Newmarket a better place to live, visit and work.”

Plans for revised membership offers, plus a series of events, new exhibitions and an enhanced visitor experience are already under way.

The Hon Frances Stanley DL, executive chairman of the National Horseracing Museum, added: “As an existing stakeholder of Discover Newmarket, we are delighted that the museum has been able to strengthen its relationship and bring on board additional expertise to assist with our ambitious plans for the museum.

“The museum plays an important role in the town’s tourism offer as well as supporting the horseracing industry nationally, and therefore our new union with Discover Newmarket is an obvious fit to ensure continued success.”

Major new deals for Badminton and Cheltenham Gold Cup, plus more partnership news

Lucy Elder — Wed, 27 Mar 2024 13:50:36 +0000

New official vehicle supplier for Badminton

INEOS Automotive has been revealed as the official vehicle supplier to Mars Badminton Horse Trials in a new multi-year deal.

The three-year partnership involves INEOS Automotive providing a fleet of Grenadier four-wheel drive vehicles to support the fixture, which celebrates its 75th anniversary this year (8 to 12 May).

Visitors will also have the opportunity to test-drive a Grenadier on an off-road course.

Tom Johnson, head of the UK, Ireland, Middle East and North Africa for INEOS Automotive, said: “2024 promises to be an exceptional year for us as we get more Grenadiers into the hands of our customers and prepare to extend our model line-up.

“We continue to build a strong community of Grenadier enthusiasts – many of whom need a reliable 4×4 capable of tackling the toughest environments, as well as exceptional on-road driving comfort.

“There is a strong synergy between our brand and people connected to the equestrian sector and we’re looking forward to introducing the Grenadier to even more of those who depend on their vehicles in everyday rural life.”

Jane Tuckwell, event director of Badminton Horse Trials, added: “We are very grateful to INEOS Automotive for their support of Badminton Horse Trials and much look forward to seeing the Grenadier 4x4s in action during the event.”

Boodles extends Gold Cup sponsorship

Jeweller Boodles is becoming an official partner of The Jockey Club and extending its sponsorship of the Cheltenham Gold Cup for a further three years.

The extended contract means that Boodles will sponsor the race up to and including the 2027 renewal.

The new enhanced partnership also means that Boodles will add sponsorship of two other Graded races to its roster. These are the Grade One Boodles Anniversary Juvenile Hurdle (Grade 1), at Aintree, and the Boodles Rising Stars Novices’ Chase (Grade 2) at Wincanton.

Boodles chairman Michael Wainwright said that involvement in Cheltenham has been “a remarkable experience for the company”.

“It has enabled us to promote Boodles to a huge new audience as well as providing a fabulous environment to entertain our existing customers,” he said. “As horseracing appeals to men and women equally, it is an obvious sponsorship vehicle for Boodles.

“Being passionate about National Hunt racing myself also makes it a huge joy to be involved in such a stunning sporting event as the Cheltenham Festival.”

Ian Renton, managing director for The Jockey Club’s west region, added: “Boodles is such an iconic British brand, and we are extremely proud to expand our association with it as an official partner.

“To develop this partnership over the decade has been wonderful, and we are very much looking forward to continuing to work alongside the Boodles team.”

Charles Owen partners with Bolesworth

Helmet manufacturer Charles Owen has become official partner of the 2024 Bolesworth International Summer Festival (6 to 16 June).

Charles Owen chief executive Dave Derby said that after attending Bolesworth for the first time last year, he “instantly knew” that it was an event the firm should be associated with.

“The heritage of the location and the quality of the competition align perfectly with our brand values,” he said.

“It’s also very important to me to partner with as many successful local businesses as possible, so we’re really excited to have the opportunity to be key sponsor for a world-class event right on our doorstep.”

Nina Barbour, Bolesworth managing director, said the show is “delighted” to have Charles Owen on board.

“They’re a name renowned throughout the equestrian industry for world-leading riding helmets and based just 10 miles over the border from Bolesworth n Wrexham – it’s a partnership that makes perfect sense and we look forward to working together,” she said.

Air vest specialists Helite will once again offer riders the option to rent an air jacket for the show.

“We are proud to be safety partners with Bolesworth, a safety initiative we believe to be unique in the UK,” said Helite UK managing director Peter Riley.

“It is encouraging to see more of the world’s top showjumpers choosing to protect themselves with airbag technology, so why not try one this year when you compete?”

Nina added: “I started to wear an airbag system over a year ago after seeing so many top riders embracing this new technology. I now wear mine every time I get on a horse – it makes me feel far braver!

“We look forward to continuing to promote safety in our sport at Bolesworth alongside Helite UK.”

Lycetts expands eventing support

Equine and bloodstock insurance broker Lycetts has become a new partner of the Event Horse Owners Association (EHOA) in a one-year deal.

Lycetts will present a prize to the highest placed EHOA member in the BE90 and BE100 classes at the Voltaire Design Badminton Grassroots Championships (7 to 8 May).

“We are delighted to support the EHOA, which helps enable event horse owners to network, socialise and contribute to the sport,” said Tim Slinger, associate director at Lycetts.

“This partnership not only symbolises Lycetts’ deep-rooted commitment to the equine sector but also underscores our dedication to nurturing the spirit of eventing.”

Lycetts is also introducing a £1,000 prize in the CCI4*-S Grantham Cup at Thoresby (28 to 31 March) – a class it has sponsored since 2013 – which will be awarded to the highest ranking Lycetts-insured rider.

Peter Knowles, Lycetts’ sales and marketing director, added: “We’re always looking for innovative ways to enhance the competitive spirit and enjoyment of equestrian events. The introduction of this new £1,000 prize at the Grantham Cup is a testament to that commitment.

“It’s a thrilling addition to a highly competitive class that ensures riders are recognised for their exceptional skills and dedication.”

“As one of the highlights of the equestrian events calendar, we are looking forward to supporting [the fixture] once again in the stunning grounds of Blenheim Palace,” said Viking UK managing director Wendy Atkin-Smith.

“Our team are looking forward to meeting guests throughout the event at our stand and introducing them to the world of Viking.”

Event organiser Katrina Midgley added: “Having Viking’s support is invaluable for the horse trials and adds a new perspective to the event.

“Having been great supporters of other shows in our ‘Stable Events’ portfolio, we are delighted that Viking is, for the second year, supporting this prestigious equestrian event.”

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(Image credit: Peter Nixon)

How to get a sponsor: a guide for all riders

Oscar Williams — Fri, 08 Mar 2024 16:00:04 +0000

As those working with horses will know, riding is not cheap, so having sponsors provide tack, rugs, feed or financial assistance could save you thousands. But knowing how to get a sponsor, and retaining them, is not straightforward.

Sponsorship has long been the cornerstone of equestrian brand marketing strategies, providing riders with essential support while offering companies valuable exposure to their target audience.

However, the landscape is changing. With the emergence of social media influencers and brands mastering their own digital marketing efforts, the traditional model of sponsoring high-performing riders is facing new challenges as there’s more competition for a brand’s marketing spend.

In this changing environment, brands are reassessing their approach to sponsorship – leading some to question whether riders are doing enough to support them.

But that doesn’t mean there aren’t still sponsorship opportunities available. What it does mean is that riders need to be clear about what they bring to the table.

Below we’ve included some top tips to help you attract sponsorship opportunities.

For many, becoming a successful and financially viable rider no longer solely relies on producing and competing horses – it involves strategically building your own personal brand. Central to this is the effective use of social media.

“It’s your shop window to the world,” says Sarah Skillin, founder of EquiConsulting. “It’s where people go to for everything, so it’s key for everyone to have a presence.”

A rider’s social media presence is the first thing a prospective sponsor will look at. However, the number of followers you have is not the be-all and end-all for brands.

“It could be quite short-sighted of brands to use a rider’s social presence as the main indicator as to whether they are the ones to sponsor,” explains Sarah.

“Influenceing is often done well on a word of mouth or personal level. Riders shouldn’t put too much pressure on themselves to perform on social, over performing the field.”

The most popular social media platforms for equestrians are Instagram, TikTok and Facebook.

“If you only have time to manage one, then only have one,” says Ashley Rossiter, managing director of Mirror Me PR.

“Ideally, two or more give you more discovery opportunities, but you need to keep them up to date.”

Behind-the-scenes content and competition roundups tend to perform well and are also good for product placement.

It’s also important to keep your professional accounts separate from your personal ones, engage with posts and never bring your sport into disrepute.

Don’t get too caught up in competition results

You can effectively promote and support a sponsor without having to be winning week in, and week out.

“I feel the main thing the riders worry about is their results, as they feel pressure to perform well for their sponsors,” says Maeve, founder of Activate Your Seat.

She instead tends to support amateur riders because, for her, it provides more value for her business: “As a small business, [results] aren’t my priority. I just want them to behave kindly towards their horses and other competitors, and to show on social media how and why they use my programme.”

Horse & Hound columnist and equestrian broadcaster Adam Cromarty writes that several successful influencers “have never competed to any real level” and that despite having “a fraction of the opportunities available to those with multiple horses to ride every day and who regularly travel to competition” are “being paid more than most would earn by selling a good horse per week.”

This democratising influence of social media – which has “no expense or barrier to entry” – is invaluable for passionate posters and those who have time to invest in securing sponsorship.

However, as Adam adds: “Nothing worth doing is easy, and content creation does take work.”

First impressions

How you approach potential sponsors can make all the difference between a successful application and a refusal.

“There are many ways to approach a new sponsor, such as writing a letter or emailing the benefits of an association,” says Bridget Jennings of JB Promotions.

“Look for opportunities to approach companies direct, on a tradestand at an event for example, making sure you present yourself in a professional manner.”

But it’s important to be considered about which brands you approach and not to take a scatter-gun approach.

Don’t send a generic email to a whole range of brands. Instead, do your research before you approach anyone.

Build up as much information as you can about the brand and its products so you can get a feel for its ambitions and better tailor your pitch.

After reaching out to potential sponsors, follow up with them regularly to express continued interest and provide updates on your progress.

Be persistent but respectful in your communication, and don’t be discouraged by rejection

Be authentic

“Many companies want their sponsored riders to be genuine advocates of the brand, as you’re likely to be a valuable representation of their target market,” explains Claire Allmett of Creative Equine Marketing Ltd.

“Give them an understanding of how you hope to help them. Highlight your previous achievements, focusing on how you overcame any obstacles, even better if their products assisted you with the journey to success.”

Do you or your horse have a quirk or interesting story that might make you more appealing? For example, if you are Irish and compete with Irish-bred horses then try targeting Irish companies. Play up the connection, because if you can be in some way relevant to the company you are contacting, you will instantly become a more appealing sponsorship prospect.

Return on investment

Remember it’s not just about what a brand can give you, or how much you love their products – consider what you can give them in return.

Be transparent and honest about what you can realistically offer to sponsors and what you expect in return.

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(Image credit: Alamy Stock Photo)

‘It promises to be a memorable birthday year’: new sponsor for major British horse trials

Lucy Elder — Thu, 07 Mar 2024 08:58:04 +0000

Bramham Horse Trials will celebrate its 50th birthday with Defender as its new title sponsor for 2024.

The Defender Bramham Horse Trials runs from 6 to 9 June, with CCI4*-L and CCI4*-S classes as well as the under-25 CCI4*-L.

“Signing this milestone agreement with JLR [Jaguar Land Rover] really is the perfect way to mark our 50th anniversary,” said event director Nicholas Pritchard.

“We couldn’t be more delighted to have the Defender name alongside Bramham.

“The brand, the vehicles and the support have been an integral part of the event for many years and this next evolution in the partnership is fantastic.

“We’re working with the Defender team to now plan a double celebration in June. We look forward to welcoming everyone to our idyllic slice of Yorkshire for what

promises to be a memorable birthday year.”

Alongside the four-star classes will be the NAF Five Star BE80 Championships, British Showjumping, arena eventing, Pony Club showjumping and mounted games, showing, and more.

Anthony Bradbury, marketing director at JLR (UK) said: “Land Rover has been associated with Bramham’s eventing fixtures since 1974, and we are delighted to be part of their 50th birthday celebrations with Defender.”

The fixture’s 2024 charitable partner is The British Horse Society.

Longines Luhmühlen Horse Trials has welcomed a major new sponsor for 2024.

Porsche Zentrum Lüneburg, part of Senger PZ GmbH, joins Meßmer and Lotto Niedersachsen among the main sponsors of this year’s fixture (13 to 16 June).

“Due to the support of these companies we can face the financial challenges of this major event,” said event director Julia Otto.

“In addition, there are many local, German and international partners to be thankful for, such as equestrian brand LeMieux, which has also been Luhmühlen’s merchandising partner since 2023. We are extremely grateful to all these partners for their support.”

She added: “The event is definitely a team effort. We are immensely grateful for the ongoing support of Longines. They are not only the title partner: Longines Timing also covers the professional technical performance for the eventing sport on the show days.”

SEIB expands support of British Riding Clubs

SEIB Insurance Brokers has expanded its sponsorship of British Riding Clubs (BRC) with a valuable partnership for the next two years.

SEIB has supported BRC and its events for more than 30 years.

In addition to the sponsorship of the SEIB Novice Winter Championships, it will become title sponsor of the SEIB BRC Quadrille of the Year, the SEIB National Horse Trials Championships and the SEIB Combined Championships until 2026.

“We are thrilled to be working even more closely with SEIB. We have had a great relationship for many years and feel that this really reflects the commitment SEIB have in supporting the grassroots equestrian sector,” said Rachael Hollely-Thompson, head of BRC.

Katie Oswald, head of marketing at SEIB, added: “Supporting grassroots riders is something that is incredibly important to us at SEIB, after all, they are the future of equestrian sports. British Riding Clubs play such a fundamental part in providing opportunities and progression for these riders, and we are hugely excited to be getting more involved in the BRC championships.”

Agria reveals host of new rider partnerships

Insurance firm Agria has signed a raft of new partnership agreements with top riders.

Five-star British event rider Kirsty Chabert and top showjumper Mark Edwards have recently joined the company’s list of sponsored riders. Agria has also signed Swedish medal-winning showjumper Henrik von Eckermann.

Kirsty said: “As someone who rides many homebred horses, I am all about long-term progression, and doing the best for the horse throughout its life.

“Agria’s lifetime equine promise, supporting horses for their whole life, and their work in welfare is therefore especially important to me.”

Mark, whose horses are either homebred or home-produced, shared similar thoughts.

Agria’s collaboration with Henrik involves increasing equestrian knowledge among riders at all levels in Europe.

“Agria has been involved in the horse world for as long as I can remember,” said Henrik. “I have looked at how they have collaborated with other top riders, invested in horse research but also discussed injury prevention measures – this is something that I would like to be part of.”

He added: “I have tried to summarise what I have learned over the years about producing happy horses in a basic, three-pillar philosophy – based around sensitivity, individual adaptation and an ongoing quest for knowledge. Hopefully there is something in these that can be useful to others.

“Healthy and durable horses are a prerequisite for successful competition riders, and for riders at all levels. Preventative measures are crucial to avoid many types of lameness and colic attacks, and are founded in good daily management and training methods.”

Gallagher extends support

Global insurance broking and risk management firm Gallagher is sponsoring the Grade One opening race on day two of the 2024 Cheltenham Festival, the Gallagher Novices’ Hurdle.

The firm joined The Jockey Club as its official community partner in May 2023, with the aim of opening the sport up to young people from a broad range of backgrounds and communities.

The sponsorship of the Grade One Gallagher Novices’ Hurdle (registered as the Baring Bingham Novices’ Hurdle) is an expansion of the partnership.

Sophie Chambers, managing director of Gallagher’s bloodstock practice, said: “Our partnership has made real progress in our aim to expand the sport to more young people and this is the natural next step.”

Acting director of partnerships at The Jockey Club, Matt Powell said: “Gallagher has been instrumental in expanding the junior and youth experience days which are a hugely important part of our joint efforts to engage communities that the sport doesn’t traditionally reach.

“We are excited to see our partnership grow with the Gallagher Novices’ Hurdle opening the Festival card on Wednesday.”

Woof Wear signs youth rider

Equestrian protection brand Woof Wear has signed a sponsorship agreement with British under-21 dressage rider Beatrice Butterworth.

“I am honoured to join Woof Wear as a sponsored rider. I’ve been using Woof Wear products for as long as I can remember and adore the latest matching styles,” said Beatrice, who will be supported in her journey with pony Carlsson and new horse, Ivo.

Ali Felton, Woof Wear sales director, said: “We are thrilled to welcome Bea to the Woof Wear family. As a sponsored rider, Bea will play a key role in providing valuable feedback for our ongoing product development.”

Adam Cromarty tells riders to ‘pick up your phone, and start creating’

Adam Cromarty — Fri, 23 Feb 2024 10:36:58 +0000

In his exclusive Horse & Hound magazine column, Adam Cromarty shares his thoughts on how riders can attract sponsors via social media content

There has been little reprieve from the cost-of-living crisis and it feels like competing at any level is more costly than ever before.

Unless a rider is independently wealthy, travelling internationally and running a string of horses is reliant on support of some kind, and most riders look to secure sponsorship. The same is true for events. Even at a lower level, shows are on a continual search for corporate backing to prop up a business model that seems less and less viable.

In years gone by, I can remember some key rider sponsorship pairings that helped pave the way for great results. This support would have been secured through developing personal relationships along with strong, consistent competition placings. The same is true for key events, many of which now change their title sponsor on an annual basis.

Like it or not, brands and businesses are looking more to those with a strong social following. This is good news for those open-minded and willing to invest some time. The even better news is that it doesn’t mean doing TikTok dances.

Almost every key demographic is absorbing digital content, with the average person spending 28 hours a week on their phone. It still surprises me that television channels can achieve exorbitant amounts for advertising. My parents have muted the ads for years and can you honestly say you haven’t picked up your mobile during ad breaks?

Worth the time

A few weeks ago, I was working with those on the British Equestrian World Class pathway. It was an interesting day, with a few different speakers. I provided group sessions on how to give the best interviews and talked about being on camera to support their own profiles. I think our federation must be applauded for offering this training, as many of its global counterparts don’t.

Part of the discussion included the importance for professional athletes of creating content. One rider mentioned how packed her day was and that it was difficult to find time. However, when asked if tens of thousands of pounds would convince her, I think she was swayed.

There are influencers within the equestrian industry who have been able to buy a house using the proceeds of their content. Some have never competed to any real level and occasionally their advice on horse care can be dubious at best. They have a fraction of the opportunities available to those with multiple horses to ride everyday and who regularly travel to competitions. Yet they are being paid more than most would earn by selling a good horse per week.

It’s a new world and we’re never going to devolve backwards. There will be some old-school riders who think it’s nonsense and I get that. For those who have tried and given up after a month, I must ask how long their equestrian skills took to learn. Nothing worth doing is easy, and content creation does take work.

A world of possibilities

Building an online community is about giving value and building engagement. If a rider only posts about their results or an event solely uses their platforms to sell tickets then they will not reap the rewards, no matter how often they post.

My media company works with clients on both sides of the Atlantic and while we can offer glossy production and a water bucket full of strategy, for those starting I can give you the best website to use. It’s called Google. Searching for the best practices when posting to each platform would get you up and running.

Other sports are way ahead on this and we need to do better, from British Showjumping as a governing body to our events and athletes. If a tennis player can create content using a racket and ball, think what could be achieved with a yard full of horses and the goings on, from mucking out through to night checks at the yard.

There’s no expense and no barrier to entry. So pick up your phone and start creating, there is nothing to lose and a whole world of possibilities to explore.

● Do you agree with Adam that riders are missing out on an opportunity? Let us know at hhletters@futurenet.com, including your name, nearest town and country, for the chance for your letter to appear in a forthcoming issue of the magazine

This exclusive column will also be available to read in Horse & Hound magazine, on sale Thursday 22 February

Rolex sponsors €500,000 Dublin grand prix, plus more partnership news

Lucy Elder — Mon, 19 Feb 2024 12:47:20 +0000

Dublin Horse Show in Rolex deal

The RDS Dublin Horse Show grand prix will offer a record prize fund of €500,000 (£428,000) in 2024.

The news comes alongside the announcement that luxury watchmaker Rolex will be the show’s grand prix sponsor and official timepiece.

“As the 100th anniversary of International team jumping at Dublin approaches in 2026, the RDS is looking to the future of the show, and to the role the society will play on the future of equestrianism,” said show director Pat Hanly.

“The RDS is committed to growing its show and the sport, by bringing the best riders in the world, and top-level international competition, to Ireland. Working with committed, like-minded and high-level sponsors such as Rolex is fundamental in achieving this.”

Eventing leagues expand

Two eventing leagues that made their debuts last season are returning for 2024 with expanded calendars.

The Arena Saddles novice league and the Agria Lifetime Equine BE100 league, which ran exclusively at BEDE events in 2023, has expanded to include more venues beyond BEDE fixtures and will comprise 18 events this season. Both leagues will conclude at Osberton International (2) in October.

Pre-registration is required to join the leagues, and points cannot be collected for events completed prior to registration.

Arena Saddles has offered a new saddle of the rider’s choice as part of the enhanced prize package for its novice league. Agria’s support includes a £1,500 cash prize pot for its BE100 league, including £700 to the winner, Agria goodies for the top three, an Agria sponsorship package for the year, including branded kit, photoshoot and lesson with one of Agria’s sponsored riders to the winner.

An Arena Saddles spokesman said: “Supporting our eventing community is our passion at Arena Saddles. That’s why we are delighted to partner with BEDE Events for the Arena Saddles Novice League again in 2024.

“The series is unique in offering a range of events for riders of all levels, from grassroots to international, making it such an important and valued series for the eventing community.”

Vicki Wentworth, Agria UK managing director, added: “Agria is delighted to support this series which recognises the dedication and talent of the one- or two-horse amateur rider. We well know how much work, investment – and fun – goes into riding at a good standard and it’s this sort of partnership that Agria supports with our lifetime equine policy that allows veterinary conditions and ailments to be covered year after year, giving your horse the very best care possible.

“Best of luck to all those competing in the 2024 Agria Lifetime Equine BE100 League.”

KBIS signs deal with Lewis Carrier

Insurer KBIS has partnered with British dressage rider Lewis Carrier.

KBIS executive director Lawrence Gill said the firm is “thrilled” to welcome Lewis to the team.

“Lewis’s dedication to the sport and rise to the top aligns perfectly with our values,” he said. “This partnership represents a shared commitment to excellence, and we are excited to support Lewis on his journey to further success.”

Lewis added: “I’ve always found KBIS incredibly helpful, no matter the type of insurance.

“It’s a privilege to work with such a highly regarded company that has played a vital part in helping me build my business.”

Susie Berry partners with Amerigo Saddles

Irish five-star event rider Susie Berry has signed a deal with Amerigo Saddles ahead of the 2024 eventing season.

“We’ve followed Susie’s career from a distance for a number of seasons and are delighted to now be supporting a young rider of Susie’s calibre,” said Simon Middleton, managing director of Zebra Products’, Amerigo’s UK distributor.

“With a world and European Championships under her belt we’re looking forwards to supporting Susie and her team in this, an Olympic year.”

Susie, who has three horses with the required qualifications to be in with a chance of selection for Paris 2024 and two others targeting qualification events, said: “I’m so grateful to Amerigo and Zebra Products for their support.

“I’m very excited to be joining the Amerigo team and to ride in their beautifully designed saddles. I’ve got a very big year ahead, and hopefully I can do the partnership proud.”

New name for Kentucky Three-Day, Aston Martin expands support, plus more partnership news

Lucy Elder — Thu, 25 Jan 2024 18:10:29 +0000

New name for Kentucky

Kentucky Three-Day Event has a new name for 2024, with sponsors expanding their support.

The US fixture (25 to 28 April) will now be known as the Defender Kentucky Three-Day Event, presented by Mars Equestrian. It previously carried the Land Rover name in its title, making this rebrand similar to that of Burghley, which went from being Land Rover Burghley Horse Trials to Defender Burghley Horse Trials in 2023.

“We are delighted to announce a new name for our world-class event – the Defender Kentucky Three-Day Event,” said Erin Woodall, executive director of Equestrian Events, Inc, which produces Kentucky Three-Day Event.

“The Kentucky Three-Day Event has a rich history of inspiring people to overcome obstacles on any terrain, a quality that applies equally well to Defender. This year promises to be a great year for our event with many exciting changes in the works, none of which would be possible without the support of Defender and our other generous sponsors.”

Defender returns as the official luxury automotive vehicle of the Defender Kentucky Three-Day Event and as title sponsor of the Defender/US Equestrian CCI5*-L Eventing National Championship, presented by Mars Equestrian, for the event’s US athletes.

Charlotte Blank, US chief marketing officer at Jaguar Land Rover North America, said: “We are pleased to continue the title sponsorship of one of the premier equestrian events in the world, the Defender Kentucky Three-Day Event, presented by Mars Equestrian.

“The Defender is an ideal partner for the equestrian lifestyle, thanks to its purposeful design and exceptional capability. We look forward to continued relationships with the community and showcasing the Defender lifestyle at future events. Lastly, we wish all the competitors the best of luck during this legendary competition.”

Oliver Townend becomes charity ambassador

Air Ambulances UK (AAUK), the national charity that supports the UK’s air ambulance charities, has appointed multiple five-star winner Oliver Townend as an ambassador.

His role will involve actively engaging in campaigns and initiatives to highlight the role of air ambulance charities. He will also be involved in raising public awareness of the work carried out by members of the air ambulance community, with a focus on their crucial role in providing pre-hospital care, and emergency trauma and medical services.

Oliver said he is “truly honoured” by the appointment.

“The swift and life-saving interventions, often responding to unfortunate riding incidents, conducted by air ambulance charities play a vital role in critical situations,” said the Olympic team gold medallist.

“I am committed to utilising my platform to raise awareness and support for these essential charities that significantly contribute to saving lives.”

Air Ambulances UK chief executive Simmy Akhtar said the charity is thrilled to welcome Oliver.

“His dedication to excellence and his influential presence within the equestrian world will significantly bolster our mission to support air ambulance charities. Oliver’s involvement will amplify our efforts to save lives and improve patient outcomes across the UK,” she said.

Aston Martin extends support

Luxury car brand Aston Martin is extending its support of British horse racing to include all The Jockey Club’s major events.

Aston Martin first partnered with The Jockey Club as high-performance partner of The Derby Festival at Epsom in 2023. This has now been extended to include the Cheltenham Festival, the Randox Grand National Festival and the QIPCO Guineas Festival. It will also continue to sponsor the Aston Martin Dash at Epsom on Derby day – believed to be the fastest five furlongs in the world.

It will showcase cars at the Cheltenham Festival, and provide vehicles to transport racegoers from helipad terminals to racecourses at the major festivals.

Oliver Turner, regional president of Aston Martin in the UK and South Africa, said: “The sport of horseracing provides Aston Martin with exceptional opportunities to showcase our products to a discerning luxury audience and engage our loyal customer community at some of the UK’s most prestigious events.

“As a brand with a century-long bloodline of iconic models and thrilling horsepower at the heart of our products, we see great synergies with this incredible sport. We look forward to working with The Jockey Club to tell our story.”

Project Pony to support British Eventing pony observation trials

Project Pony, the scheme that matches quality ponies with talented riders who might otherwise not have had access to such rides, will sponsor British Eventing’s (BE) new pony observation trials in 2024.

Pony observation trials are designed to help riders and ponies confidently develop their skills. They are an enhanced version of the previous pony trials, which had run for many years.

Darrell Scaife, BE’s head of youth, said: “One challenge we have in producing ponies for the Pony European Eventing Championships each year is that our current observation trials do not match the experience on the field of play in Europe.

“We very much wanted to find a solution to this, which saw us approach Project Pony to ask if they would support the concept of creating a series of pony observation trials that would allow for a hybrid cross-country course.

“The hybrid novice class observation trials will run the cross-country phase with reduced top spread on fences, and additional jumping elements at combination fences to ensure the technicality reflects the questions posed at a ony championship. The concept has, I am pleased to say, equally been endorsed by Project Pony, which has resulted in them generously offering to support the trials at the venues suggested.”

Harry Hall names charity of the year

Equestrian product and insurance provider Harry Hall has named Saving Abandoned Fly-Grazing Equines (SAFE) as its chosen charity of the year for 2024.

The company has raised more than £30,000 for equine charities and good causes over the past five years.

A donation will be made to the charity whenever someone shops online at Harry Hall, takes out an insurance policy, or joins its One Club membership. Harry Hall will double one month’s total donation value on two occasions during the year, and it will also donate unsold clothing, equipment and supplements to the charity.

“We are committed to supporting causes that are important to our One Club members, customers, and employees. Of the 10 worthy charities shortlisted, SAFE won with the most votes from our equestrian community,” said Liz Hopper, managing director at Harry Hall.

‘’We are excited to continue fundraising in 2024 for such a deserving charity that helps so many equines in need. Our love for horses extends far beyond our business, and we’re proud to be supporting another great cause this year – we can’t wait to get started with our fundraising efforts for SAFE.”

Agria signs multiple deals

Insurance provider Agria has extended its support of equestrian sport with a raft of new sponsorship deals.

The Swedish-owned firm has become the official FEI insurance partner in a deal that will run to 2028.

“We’re pleased to be partnering with Agria, whose commitment to providing top-notch insurance services, is a part of their overall mission to ensure equine welfare and preventative healthcare for animals,” said FEI commercial director Ralph Straus.

“The FEI’s partnership with Agria is not just about connecting the FEI’s stakeholders with people who have years of expertise in insurance. This venture is also about communicating on the opportunities for prevention, as preventing injuries is an important aspect in sustaining horse welfare around the world.”

The partnership follows a successful digital collaboration between the two organisations on the ‘What makes a champion?’ series, which aired in 2022.

“Through our collaboration with the FEI, Agria has the possibility to connect with more equestrian stakeholders than ever before and we’re excited about the opportunity to explore new markets and work for equine wellbeing and improved equine health on a pan-European level,” said Agria chief executive Agnes Fabricius.

In the UK, Agria has also signed a deal with the Wesko Equestrian Foundation, which supports up-and-coming event riders.

The foundation has recently welcomed a new class of 16 event riders on to the 2024 young eventers’ pathway, with the support of Agria Equine Insurance.

“The team at Agria are so proud to be supporting these aspiring young riders, who have shown such incredible promise to join the Wesko Young Eventers’ Pathway,” said Agria UK chief executive, Vicky Wentworth.

“The opportunities provided by Wesko are truly life-changing, and so well deserved by the latest cohort of talented equestrians we see out there today.”

These latest deals are in addition to the recent news that Agria is the new title sponsor of the Royal International Horse Show, and that it is sponsoring the Nations Cup at Falsterbo Horse Show in Sweden.

LeMieux sponsors Kitty King

The equestrian clothing and equipment brand has signed a new sponsorship deal with medal-winning event rider Kitty King.

“We are thrilled to welcome the immensely talented Kitty King to the LeMieux family,” said LeMieux managing director, Dan Mahoney.

“Being the first British rider to have ever represented her country at all levels, we are beyond proud and excited to support her with the finest quality equestrian products.

“LeMieux is a brand defined by unparalleled technical expertise and style, and together we will support her to continue to excel on the global stage.”

Supreme Products continues support

Equine show preparation products and garments firm Supreme Products is continuing its long-standing support of three major showing championships in 2024.

Company that stepped in to help secure Britain’s Nations Cup expands support, plus more sponsorship news

Lucy Elder — Fri, 12 Jan 2024 17:51:48 +0000

Agria expands Nations Cup support

Insurance firm Agria has extended its support of top-level showjumping by signing a new multi-year title sponsor deal for the Nations Cup leg at Falsterbo Horse Show.

Agria was also recently announced as the new title sponsor of the Royal International Horse Show and the Nations Cup of Great Britain.

The new agreement with Falsterbo ensures the continuation of the prestigious competition on Swedish soil.

“It feels great that we, together with the Falsterbo Horse Show, can present a team competition at an international level with the best nations, in a year like this with many exciting events coming up. To be able to treat the Swedish audience to a genuine nail-biter is particularly exciting,” said Mikael Theorén, country manager at Agria.

The firm is signed up to sponsor the Agria Falsterbo Nations Cup from 2024 to 2028, and the collaboration will continue for the Falsterbo Derby qualifier, the Falsterbo Derby, and Icelandic horses.

“The Nations Cup has long been considered as one of the most prestigious competitions in international equestrian sports. This team jumping has been a cornerstone of the Falsterbo Horse Show since 1985, marking its 40th [running] this year,” said Jana Wannius, president of the organising committee of Falsterbo Horse Show.

“This year we are taking an exciting step into the future as we welcome Agria as our new long-term partner.

“This collaboration not only signifies the ongoing development of the event but also symbolises our commitment to maintaining a central role in international equestrian sports”

Neue Schule extends BETA International deal

Bitting company Neue Schule has confirmed a two-year extension of its title sponsorship of BETA (British Equestrian Trade Association) International.

The equestrian trade show will take place on 22-23 September at the National Agricultural Exhibition Centre in Stoneleigh.

The company has been the headline sponsor for 10 years and the extension will result in its celebrating the show’s 45th anniversary this year.

“Neue Schule has been sponsoring and supporting BETA International for 10 years,” said Neue Schule chief executive Sarfraz Mian.

“We feel BETA International is fundamental to the equestrian industry and is critical to its success. It’s important for networking and bringing companies together so they can see new products coming through, share ideas, meet suppliers and build and anticipate the business for the next season.”

BETA executive director Claire Williams said the organisation “cannot be more delighted” to continue the partnership for 2024 and 2025.

“We are indebted to Sarfraz and his team for their continued support of not just the show, but the trade too, as BETA International really does provide a true hub for our members and the rest of the trade to network, find out about the latest innovations and learn too,” she said.

“We have a lot planned for 2024 and we’re thrilled to have Neue Schule as a big part of it.”

Betfred expands sponsorship of The Derby

Bookmaker Betfred has grown its support of The Derby at Epsom, taking naming rights to the two-day festival and extending its partnership with The Jockey Club to “at least” 2026.

The new deal means the meeting will be known as The Betfred Derby Festival (31 May to 1 June).

“Our relationship with Betfred spans many years and many major races, and we are delighted to be strengthening our partnership at Epsom Downs still further following a brilliant first running of The Betfred Derby in 2023,” said Amy Starkey, managing director at Jockey Club Racecourses.

“Betfred’s support of British racing over many years is clear for all to see and we can’t wait to get cracking with Fred [Done, Betfred boss] and his team as we look to promote the greatest Flat race in the world in 2024 and beyond.”

Mr Done added: “Following on from a memorable two days at Epsom last year we are delighted to further develop our support of the Betfred Derby Festival and we very much look forward to working with Amy and her team to keep the fixture at the forefront of world racing.”

BetMGM in Ascot partnership

Ascot racecourse has announced that bookmaker BetMGM UK will sponsor the Clarence House Chase Raceday on 20 January.

The deal includes headline sponsorship of the Grade One feature contest, the £175,000 Grade 1 BetMGM Clarence House Chase, and five other races on the card.

Total prize money on offer at the BetMGM Clarence House Chase Raceday in 2024 will be a record £415,000 across the seven races, an increase of 13% from the £366,400 on offer the last time the meeting was held in 2022.

“It’s a proud moment for BetMGM to be title sponsor for this huge event in the racing calendar, further solidifying our commitment to horse racing. Now we just can’t wait to watch the action, hopefully with a fantastic battle between Jonbon and El Fabiolo!” said Sam Behar, UK director of BetMGM.

Felicity Barnard, commercial director and deputy chief executive at Ascot racecourse, added: “We are thrilled to welcome BetMGM on board as raceday sponsors at Ascot and look forward to working with them across the BetMGM Clarence House Chase Raceday.

“We are excited about growing this relationship with them and their support is crucial in helping us to deliver record-breaking prize money for the day. The BetMGM Clarence House Chase is always one of the highlights of the season and it is shaping up to be another high-class running of the race.”

Lycetts renews Deutsch sponsorship

Equine and bloodstock insurance brokers Lycetts has renewed its sponsorship deal with British National Hunt jockey Charlie Deutsch.

“I’m delighted by the investment Lycetts has made in me. Its belief and encouragement are hugely important, and will help me achieve my potential,” said Charlie.

Lycetts regional director William McCarter added: “We feel talent should be encouraged, and our backing of Charlie, and our other jockeys, is just one of the ways we support the racing industry.”

Are riders doing enough to support brands?

Rhea Freeman — Wed, 10 Jan 2024 13:00:46 +0000

Sponsoring riders used to be a key part of many brand’s marketing strategies, but with the rise of influencers, and some brands nailing their own social media, it’s no longer such an obvious choice, leading many to ask: are riders doing enough to support the brands they are working with?

In fact, with many brands scrutinising the return on investment that sponsoring a rider can bring, there are an increasing number moving away from professional riders because it’s believed that their riders are not doing enough to support them in return.

Before we delve into this further, it’s important to be clear on what “support” means. This isn’t about a professional rider’s dedication to their sport or their horses. It’s not about having a logo on saddlepads/lorries/arenas. This is about the regular support that’s shown through social media platforms and beyond – being a real cheerleader for the brand. It isn’t just tagging a list of sponsors on any generic post that’s shared, it’s considered posts sharing a product in action, explaining how a brand/product/service adds to a rider’s life and why. It’s authentic promotion and endorsement.

These posts are missing from many a professional rider’s social media schedule, and it is becoming more evident when influencers, brand ambassadors, and even customers do more and deliver more in terms of exposure and referrals.

As Claire Allmett, head of marketing for Saracen Horse Feeds, says: “The marketing landscape has changed a lot over the years, and riders need to be aware of this.

“Finding the right promotional mechanism for each rider will dictate the success of the relationship, whether its images, blogs, socials, appearances, videos or competitions. The list is endless and riders should be clear on what they are comfortable to offer, which inevitably will yield the best results.”

Maeve Sheridan is the founder of Activate Your Seat. She opts to support amateur riders because, for her, it provides more value for her business.

“I feel the main thing the riders worry about is their results, as they feel pressure to perform well for their sponsors,” says Maeve. “As a small business, this isn’t my priority. I just want them to behave kindly towards their horses and other competitors, and to show on social media how and why they use my programme.”

While social media didn’t used to matter as much, it does now. While many riders will argue that social media isn’t their job, if they’re looking to be sponsored, there needs to be a clear reward for the brand. When times are tight, the love of the sport isn’t enough for a business to allocate money against something that doesn’t deliver any tangible benefit to its bottom line.

There’s also a lot more competition for a brand’s marketing spend now, as Claire Shand from Westgate Labs explains: “The advent of content creators, influencers and ambassadors has certainly given marketers more choice around the stories they tell about their brand and the way their customers relate to them. Professional riders need to decide how they compete in this market (alongside their discipline) to bring added value.”

Are riders doing enough to support brands? Alternative options

Lisa Wilson, marketing manager of Dengie, works with riders in adverts, product guides, magazine and online features, webinars and more. She admits it’s a tricky balance between what marketing departments want and what the riders are able to do.

“We work with riders who are passionate about our brand and have used it for years,” says Lisa. “We select those who are happy to work with us and understand the sponsorship obligations, but even then, it can still be tricky to measure the return on investment.”

Amanda Marshall from 3 Donkeys Clothing has worked with riders as well as influencers and has positive ongoing relationships with both, but has also come up against struggles.

“It is very easy for riders to have a ‘big brand’ mentality and don’t seem to grasp their importance to a ‘small brand’ who need as much exposure and help as possible to be seen and be competitive,” explains Amanda.

For sponsorships to work well, it needs to be based on mutual support, says Lawrence Gill, executive director of KBIS: “We want that relationship where we communicate and support each other – it’s not about taking the support and wearing a saddlecloth. We like people with a willingness to work with us, to work together.”

For the riders who do promote brands, there’s another hurdle to overcome, and that’s correct labelling as per the ASA (Advertising Standards Agency) and CMA (Competition and Markets Authority). In essence, if the person has been incentivised in any way (this could be free product or money), it needs to be disclosed as an ad – and that disclosure involves correct labelling.

There is a guide about this online and the equestrian industry needs to be taking the laws and rules a lot more seriously.

As a keen observer, I have seen Olympians and top level riders flout the rules. Influencers have been penalised for their incorrect use of labels. It’s something that needs to be taught by federations, reinforced by brands, and known by riders as part of their commitment to representing the brands they work for.

How can we resolve this situation? Riders need brands to support them, but in order to be seen as a good use of marketing spend, riders need to deliver. Communication around expectations from a brand and what’s possible from a rider’s perspective is key. One way to address this is through better contracts and agreements.

“A good contract should set out the commercial arrangement and give a roadmap for how to manage the situation if things go wrong, as well as underpinning the relationship between brand and rider,” says Jodie Seddon, partner at Aria Grace Law.

Sponsorship agreements need to be maintained by both parties. It can be easy to get caught up in the excitement of a new partnership and then let everything go quiet as time moves on.

For brands, it’s important that riders do continue to show their support over time, as Helen Moody, director for Bloomfields Horseboxes, explains: “So many people start well and then get complacent. If the rider doesn’t keep regular updates to the wider public about their sponsorship, it soon gets forgotten, which completely defeats the object.”

There’s still a lot of opportunity for riders to work well with brands, but the field is competitive, and budgets are limited, so it needs to deliver for both parties.

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TX9JY7 Galashiels, UK. 24th June, 2019. Braw Lads Gathering, Lindean Rideout, Galashiels, UK. A spectator captures the scene on a mobile phone during the rideout to the site of the former Linden Kirk ( now ruined ) where the Braw Lad places a wreath on the Preachers Cross, before returning to Galashiels, on route stopping to undertake a series of horse races for the participants of the rideout. Credit: Rob Gray/Alamy Live News (Image credit: Alamy Stock Photo)

Have you seen #gifted and #ad (and other derivatives!) appearing on riders’ content at the moment? How does it make

(Image credit: Alamy Stock Photo)

‘One of the biggest challenges facing equine health’: new partnership to support grooms and horse welfare, plus more sponsorship news

Lucy Elder — Fri, 22 Dec 2023 09:56:28 +0000

Westgate Laboratories partners with grooms and employers organisations

The British Grooms Association (BGA) and the Equestrian Employers Association (EEA) has partnered with parasite control experts Westgate Laboratories.

Lucy Katan, executive director of the BGA and EEA, said “We are excited to welcome Westgate Labs as one of our sponsors. We share a passion for innovation and education, so it is great news for our members that they will learn about targeted and sustainable worm control.”

The aim is to raise awareness over issues including wormer resistance, and to educate equestrians about why testing should be used for parasite management.

Westgate Laboratories communications and marketing director Claire Shand said the company is “delighted” to support “the fantastic work of the BGA and EEA”.

“Grooms are such an integral but often vulnerable part of the workforce on the front line of horse care and deserve recognition and representation for the invaluable services they provide,” she said.

“By backing our industry professionals, we can give them the tools to tackle the important issue of wormer resistance head-on, one of the biggest challenges

currently facing equine health.

“It’s a collaboration that feels very aligned, representing our shared dedication to the wellbeing of our horses and the professionals who care for them, and in doing so contributing to a thriving and sustainable industry.”

Blair Castle Horse Trials names charity of the year for 2024

World Horse Welfare has been chosen as Blair Castle Horse Trials’ charity of the year for 2024.

Nicky Townshend, of Atholl Estates which hosts the international fixture (22 to 25 August), said World Horse Welfare’s work on promoting responsible equestrian sport is something that the event is also passionate about.

“Defender Blair Castle International Horse Trials are pleased to be supporting World Horse Welfare as official event charity in 2024,” she said. “We are hoping anyone buying tickets will want to support their work – including their Belwade Farm Rescue and Rehoming Centre in Aboyne.”

Visitors are being offered the option of making a donation of £4 or more, per ticket, to World Horse Welfare when they buy tickets to the 2024 event.

World Horse Welfare chief executive Roly Owers said: “As supporters of ethical horse sport, long-time attendees at Blair Horse Trials and sponsors of a fence on the cross-country course, we are so pleased to be able to cement this relationship by becoming charity of the year.

“Where horses’ welfare is always put first, equestrian sport such as eventing can be an amazing demonstration of the horse-human partnership. We look forward to seeing examples of this during the event and look forward to working with Blair Castle estates in the run-up.”

Al Shira’aa new presenting partners at Bolesworth

Al Shira’aa stables has been confirmed as new presenting partners of the 2024 Bolesworth International Horse Show (6 to 16 June).

The UAE-based operation has been a long-standing partner of Bolesworth’s equestrian events.

“As we head into our fourth year of partnership with Bolesworth, I am immensely excited for a two-week tour to take place in June at the best facility in the United Kingdom for the sport, our young horses, owners, trainers and riders,” said HH Sheikha Fatima Bint Hazza Al Nahyan, of Al Shira’aa.

“Bolesworth and Al Shira’aa share synonymous values in horse welfare, putting on a fantastic show and providing a standard where everything is possible. I very much look forward to our collaboration as presenting partner in 2024.

“We hope to open more avenues and recognition for the fantastic country that is the UAE, where the Al Shira’aa Horse Show takes place annually and we welcome all of our friends from the UK to the UAE with open arms.”

Bolesworth managing director Nina Barbour added: “We’re delighted to be continuing our partnership with our friends from Al Shira’aa in 2024. We’re connected in our passion for the sport and the development of young horses for the world stage and are excited to be presenting two weeks of international sport at this year’s Bolesworth International.”

British Horse Feeds in three-year title deal for new series

British Horse Feeds has signed a three-year sponsorship agreement with the Irish Draught Horse Society to be title sponsor of a new showing series.

The new British Horse Feeds Irish Draught Horse Society (GB) Ridden Championship Series comprises 12 qualifying shows between March and June, culminating in the final at the Agria Royal International Horse Show at Hickstead (27 July).

The aim is to promote and highlight the breed, giving purebred Irish Draughts and Irish Draught Sport Horses (minimum 25% Irish Draught) the chance to qualify for the Royal International.

Simon Gaskin, sponsorship and marketing manager at Hickstead, said the venue is “delighted” to be involved in the series and to host the final.

“It is extremely important to safeguard the Irish Draught’s longevity and the inclusion of Irish Draught categories in the Royal International is in perfect harmony with our shared dedication to preserving and elevating this extraordinary breed,” he said.

New sponsorship for pony showjumper

Pony showjumper Poppy Dorise has secured sponsorship from Pessoa Saddles.

Poppy became the youngest ever qualifier for the HOYS Blue Chip Newcomers second round at the age of nine this year, and has had much success in top 128cm and 138cm classes.

Poppy’s ponies will be kitted out with Pessoa Pony Legend Saddles, plus bridles and other tack.

“I am so happy to be partnering with Pessoa Saddles. I already ride in their saddles as I believe they’re the best choice for my ponies, but I am so excited to try all the other equipment too. I feel very grateful to have their support as I continue to pursue my passion for showjumping,” said Poppy.

LeMieux sponsors Yasmin Ingham

World champion Yasmin Ingham has signed a sponsorship deal with LeMieux.

“I am so excited to be joining team LeMieux,” said Yasmin. “Riding day, in day out, long days competing and training, I need to feel comfortable, as well as look smart, and LeMieux definitely ticks those boxes. The same applies to my horses’ wardrobe – the regulation of their body temperature, comfort and durability, as well as looking smart is so important.”

LeMieux managing director Dan Mahoney said the company is “delighted” to welcome Yasmin.

Holland Cooper, Zara Tindall and London International sign major new deals

Lucy Elder — Tue, 14 Nov 2023 09:19:24 +0000

Cheltenham racecourse partners with Holland Cooper

Luxury fashion brand Holland Cooper has been named as Cheltenham racecourse’s fashion partner for this season.

The deal is an expansion on their current partnership.

“The races are no longer just about horses, they are now also a celebration of timeless fashion, style and elegance,” said Holland Cooper founder and chief executive, Jade Holland Cooper.

“When I created Holland Cooper I wanted to harness the enduring quality of racing style and enhance it with a celebration of tailored silhouettes, fabrics and styles.”

Carey Weeks, director of partnerships at The Jockey Club, added: “It is always brilliant when we work with brands over a long period of time and see our partnerships grow. Holland Cooper is a brand that is becoming synonymous with Cheltenham racecourse and we are delighted to be able to take this next step with them.”

Bates joins FEI as official partner

FEI secretary general Sabrina Ibáñez (left) with head of product innovation at Bates Saddles, Emily Bates at the official signing. (Image credit: FEI)

Bates Saddles has become the FEI’s official saddle partner in a new deal forged on principles of education and horse welfare.

The company has been providing advice to the FEI’s online community over the past year.

“Under the governance of the FEI, equestrian sport has evolved over the years to an incredibly high standard of competition and professionalism,” said managing director Ron Bates.

“It is such a joy to collaborate with the FEI on all aspects of horse health around saddles, as an official supplier. It has been my experience that progress is driven through the exchange of knowledge and it is my hope that our collaboration will advance horse and rider happiness under saddle, around the world.”

Emily Bates, head of product innovation, added: “It is rewarding to cultivate sound foundational guidance for riders wherever they are in their unfolding equestrian story.

“I consider it a huge privilege to form part of the FEI’s trusted voice in creating a timeless resource on saddles across all disciplines and experience levels.”

Zara Tindall in partnership with Overlander Vehicles

(Image credit: creditUnknown)

Top event rider Zara Tindall has signed an ambassador partnership deal with luxury horsebox manufacturer Overlander Vehicles.

Zara took delivery of her new Overlander R240 two-stall horsebox ahead of Defender Burghley Horse Trials.

“We are delighted to partner with Zara, be involved in her team and supply her with a new Overlander. We hope our partnership goes from strength to strength and look forward to building on this in the future,” added Overlander’s general manager, Allan McBurney.

Hackett Equine signs deal with British Horse Feeds

(Image credit: creditUnknown)

Coach Miri Hackett has joined British Horse Feeds’ group of brand ambassadors.

Miri, who operates her business Hackett Equine from her Hertfordshire training facility, said that she is “delighted” to be a brand ambassador for the company.

“I believe that diet and gut balance are deep rooted in the health and wellbeing of horses and their happiness,” she said.

Branca Gebbie, British Horse Feeds’ business and trade manager, added: “Miri’s values are perfectly matched with those of British Horse Feeds.

“The horse’s diet started on roaming pastures and forage. The knowledge that their stomach and digestive system has evolved from there forms the basis of how we manufacture feeds today.”

London International Horse Show reveals official charity

(Image credit: London International Horse Show/Rose Lewis)

The London International Horse Show has announced The King’s Troop Foundation as its official charity for the 2023 event (13-18 December).

The foundation was selected to coincide with the return of the renowned King’s Troop Royal Horse Artillery musical drive to the show after 15 years.

“All at The King’s Troop Royal Horse Artillery are looking forward to being a part of the London International Horse Show. It is one of the highlights of the horse show calendar and we are thrilled and privileged to be part of the show this year,” said commanding officer, Major John Baileff.

“Having the London International Horse Show select the King’s Troop Foundation to be the show’s official charity this year is a huge honour, with it being such a key part of the troop’s life.

“The foundation is an independent charity that promotes the efficiency, morale and wellbeing of the serving troop and our military working horses, funded entirely by voluntary donations, supported by gift aid, and grants. We can’t wait to see everyone in the arena soon”.

Connolly’s Red Mills partners with HEROS Charity

Grace Muir stud manager and founder of "Heros" which rehabiliates ex-racehorses at the South Oxfordshire base Picture:Edward Whitaker 20.7.05 (Image credit: Edward Whitaker/HEROS Charity)

Equine nutrition firm Connolly’s Red Mills has joined with HEROS Charity, which specialises in education, rehoming and retraining former racehorses.

The partnership focuses on Connolly’s Red Mills’ commitment to putting the horse at the centre of its operations and supporting their nutritional needs, and will involve the company providing nutrition expertise and resources to the charity.

Adam Johnson, UK thoroughbred Manager for Connolly’s Red Mills, said: “We firmly believe that racehorses deserve the best in nutrition throughout their careers and beyond. By working with HEROS we can demonstrate our support for a sector of the racing industry that is essential to the success of the sport.”

Badminton Horse Trials reveals new title sponsor ahead of 75th anniversary year

Lucy Elder — Fri, 10 Nov 2023 15:00:54 +0000

Mars Equestrian will step up to become title sponsor of Badminton Horse Trials in 2024 (8 to 12 May).

The firm, which has been presenting sponsor of the Gloucestershire five-star since 2020, will become the third ever title sponsor in the fixture’s 74-year history. Messrs Whitbread sponsored Badminton from 1961 to 1991, when Mitsubishi Motors took over in a deal that was originally supposed to last for two years and ended up running until 2019.

William Clements, president of Mars Equestrian, said the company is “honoured to become one of only three title sponsors in the history of the prestigious Badminton Horse Trials”.

“Through this enhanced partnership, we strive to share Mars’ iconic brands and services as we work to achieve our vision of a better world for horses, pets and people,” said Mr Clements.

Badminton director Jane Tuckwell added: “The eventing world is lucky to have the support of such a knowledgeable and generous company as Mars, and we have already enjoyed a happy two years of their support as presenting sponsor.

Badminton final scores

“The fact that Mars wishes to enhance their involvement with Badminton is an honour in what will be our 75th anniversary year and we are looking forward to developing their veterinary and welfare interest in the event.”

The Badminton box office for the 2024 event opens on 3 January.

What are your favourite Badminton Horse Trials memories? Send your thoughts to hhletters@futurenet.com, including your name, nearest town and country, for the chance for your letter to appear in the magazine.

Tommy Hilfiger snaps up rising star, Burghley’s 2023 charity, plus more partnership news

Lucy Elder — Mon, 12 Jun 2023 16:10:57 +0000

Tommy Hilfiger signs rising star

Tommy Hilfiger has expanded its team of sponsored riders with Swiss showjumper Edouard Schmitz joining multiple medal-winning brand ambassador Jessica Springsteen on the brand’s roster.

Eduoard will wear branded clothing and support the development of Tommy Hilfiger’s technical and performance products.

“I am very much looking forward to working together and becoming part of the Tommy Hilfiger equestrian family,” said Edouard. “The range allows me to compete with confidence and style, expressing my creativity while on the course and in the stable.”

The 24-year-old’s achievements include winning his first five-star grand prix at Dublin Horse Show last year, helping Switzerland to third place at the Nations Cup final and making his senior championship debut at the World Championships in Herning. He is currently ranked 44th in the world and second in the under-25 rankings, behind Britain’s Harry Charles.

“Edouard is a passionate competitor and a leading figure in the world of showjumping”, said Tommy Hilfiger. “He is a rider who fuses equestrian elegance with timeless style, and we are excited to have him join the team.”

Burghley reveals official charity

The Defender Burghley Horse Trials has appointed Horatio’s Garden as its official charity for 2023.

Horatio’s Garden, whose main avenue show garden won best in show and a gold medal at the RHS Chelsea Flower Show in May, nurtures the wellbeing of people after spinal injury through restorative sanctuaries within NHS spinal injury centres.

“Rehabilitation after spinal injury is something all riders support, and Horatio’s Garden provides wonderful sanctuaries for patients to escape from the intensity of hospital life,” said Burghley Horse Trials director Martyn Johnson.

“We are so pleased to be able to support this very worthy charity and look forward to welcoming Horatio’s Garden to Burghley this year.”

Martyn Johnson Dr Olivia Chapple Gail Dale and Annabel Ward at Horatio’s Garden Chelsea. (Image credit: creditUnknown)

The charity is named after Horatio Chapple, who had the original idea to create a garden for patients with spinal injuries and their loved ones while volunteering at the Duke of Cornwall Spinal Treatment Centre in Salisbury during his school holidays. The first garden opened in 2012 and a charity was formed with the aim of opening a Horatio’s Garden in all 11 UK spinal injury centres.

The eighth Horatio’s Garden will open at The Princess Royal Spinal Injuries Centre Unit at Northern General Hospital in Sheffield in 2024.

Olivia Chapple, founder and chair of Trustees at Horatio’s Garden, said the charity is “delighted” to be chosen as this year’s charity partner.

“It’s with the support of organisations like Burghley that we are able to continue our vital work to nurture wellbeing after spinal injury in beautiful, vibrant gardens in the heart of NHS spinal injury centres,” said Dr Chapple.

“We are really looking forward to working together on the partnership, which is well timed to coincide with our major appeal to open the eighth Horatio’s Garden. Located in Sheffield, it will support the whole region from the West Midlands to East Anglia, South Yorkshire to Lincolnshire.”

Science Supplements partners with top British riders

British dressage riders Emile Faurie and Tom Goode have signed new sponsorship agreements with Science Supplements.

The partnership will involve Science Supplements providing support for Heath Farm’s competitive string of horses.

“Having seen first-hand the positive results the Science Supplements range has had on our horses, we are delighted to officially announce the partnership,” said Emile.

“Ensuring our horses have the best nutritional support possible to support their performance is key. The research and development behind the Science Supplements products, alongside advice from their expert nutrition team, allows us to be safe in the knowledge that our horses are receiving the best nutritional support.”

British Horse Feeds continues Blenheim support

British Horse Feeds is continuing its support of Blenheim Palace International Horse Trials with sponsorship of the trot-ups on the Wednesday and Sunday of the autumn three-day (14 to 17 September).

“Participating in the prestigious Blenheim event is a thrilling opportunity for us,” said Branca Gebbie, British Horse Feeds business and trade manager.

“As avid supporters of the trot-up, we are eagerly anticipating the September event where our knowledgeable team will be readily available to address any questions surrounding our horse feed.”

Ben Maher celebrates new deal, plus Aston Martin steps up to support horse sport

Lucy Elder — Fri, 19 May 2023 16:05:08 +0000

Ben Maher joins Hermès

Olympic champion Ben Maher has joined the Hermès team as one of the saddler’s partner riders.

“My life is dedicated to horses and I’m excited to announce I have joined the team of Hermès partner riders, whose love for horses and commitment towards equestrian sports is historical,” said Ben (pictured, top).

“Putting my horses’ comfort and wellbeing first, we will closely collaborate to ensure that my saddles and other equipment are continuously adapted to my horses’ needs, ensuring we can always perform at our best. I am honoured to be welcomed into the Hermès partner riders’ family and I am thrilled to be part of this new journey.”

Hermès’ equestrian managing director Chloé Nobécourt added: “Ben is an exceptional rider and a true champion, with whom we share common values such as the love of horses, the quest for excellence, humility and the commitment to keep this sport alive, which is what really drives us.

“We are delighted to see him competing now at the highest level with a Hermès saddle.”

Bookmaker Betfred is the new sponsor of the Oaks and the Derby at Epsom as part of a three-year deal. The firm will also support two other races at the Derby meeting (2 to 3 June 2023).

“I am immensely proud to sponsor the Derby and the Oaks. For me, the Derby remains the greatest Flat race in the world,” said Betfred boss Fred Done.

“When you look at some of the horses and characters that have won this great race, Sea-Bird, Mill Reef, Nijinsky, Sir Gordon Richards, Lester Piggott, and Frankie Dettori, it has an amazing history and I am delighted to become a part of it for at least the next three years.”

Amy Starkey, managing director for Jockey Club Racecourses, added that this is an “exceptional deal for British horseracing”.

“This partnership represents a substantial investment in the world’s most famous Flat race and we are very grateful to Betfred for their generous support,” she said.

Aston Martin in deals with Piazza di Siena and the Derby Festival

Aston Martin has signed a two-year agreement to be official automotive partner of the Piazza di Siena CSIO5* at the Villa Borghese in Italy.

This year marks the British car-maker’s 110th anniversary, and also the 90th edition of the show (25 to 28 May). Although the deal is for two years, there is the possibility that it may be prolonged.

A field of 81 riders from 18 countries, including four of the top five in the current world rankings, feature on the entry list. These include Ben Maher, Henrik von Eckerman, Julien Epaillard, Harrie Smolders and Martin Fuchs.

Aston Martin has also signed its first partnership in British horseracing by becoming official high-performance partner of the Derby Festival at Epsom.

The British brand is the title race partner of the Aston Martin Dash, the fastest horserace in the world, on Derby day (3 June). Aston Martin’s DBX707 will be showcased during the festival, with guests arriving by helicopter experiencing a ride in the SUV.

“Joining our other flagship events this summer like the Goodwood Festival of Speed and British Grand Prix, the Derby Festival provides another opportunity to celebrate Aston Martin’s 110th anniversary in the UK and creates an appropriate high-performance platform to showcase DBX707 to luxury audiences,” said Oliver Turner, regional president of Aston Martin in the UK and South Africa.

Bubby Upton partners with Science Supplements

Youth medal-winning British five-star event rider Bubby Upton has partnered with nutrition specialists Science Supplements.

The partnership involves Science Supplements providing support for Bubby’s string.

“As I look to establish myself at the very top of the sport, ensuring my horses all have the best nutritional support is crucial,” said Bubby. “I am a huge believer in marginal gains as they are what make the difference at the top of the sport, therefore with the research and development behind the Science Supplements products being second to none, this new partnership is really exciting.”

Hurlingham Polo Association partners with King Of Games International

The Hurlingham Polo Association has signed a long-term commercial partnership with King of Games International (KOGI) for its international events, the England polo teams and professional umpires.

KOGI will manage the appointment of sponsors, media and brand partners and will implement HPA international polo events including hospitality and ticket sales.

“Working with our longstanding development partner KOGI, this new agreement seeks to create a platform with huge potential for further commercial development of the sport,” said HPA chief executive Anna Hall. “We are excited to showcase some of the best international polo, whilst at the same time bring our brand even closer to the game.

‘It makes me want to put my boots on again!’ Olympic medallist David Broome celebrates big news for showjumping

Lucy Elder — Sun, 26 Mar 2023 18:29:53 +0000

Welsh show boasts £100,000 prize pot for world ranking classes

The David Broome Event Centre will stage four Longines world ranking classes in 2023 worth £100,000 in total, having secured major sponsorship and significant financial backing.

The south Wales venue’s two CSI2* shows (April 28 to 1 May and 25 to 28 August) will each have two world ranking classes, with major sponsors in eVet secured for the spring international and Equestrian Surfaces for the August fixture. The Billy Stud and Equine America have also given significant financial backing.

“We have traditionally invested in facilities, but since Brexit there is such a need for this type of class in the UK,” said James Broome, of the event centre.

“This will offer riders that used to spend more time abroad additional opportunity to perform at this level in the UK.

“These classes are important for the entire sport, as these riders are inspirational to riders at the lower levels, and very often offer coaching, dealing and other services that the industry needs.

“We are extremely thankful to our sponsors, who have also recognised the need and have kindly offered their support.”

Double Olympic bronze medallist and former world champion David Broome added: “I often think how proud my father would be seeing the centre he started develop into the thriving enterprise that it has become.

“However, I think he would turn in his grave if he knew we were giving away £100,000 in four classes!

“It is funny to think that when I won the Calgary Grand Prix in 1978, it was considered the biggest class in the world. I got £8,000 for winning, the same as each of these ranking classes! It makes me want to put my boots on again.”

Major new deal for Hickstead

Agria UK has signed a major three-year sponsorship deal with The All England Jumping Course at Hickstead.

The firm’s support extends across showing and showjumping and includes key classes at the Al Shira’aa Hickstead Derby Meeting (22 to 25 June) and the Longines Royal International Horse Show (25 to 30 July).

Agria UK managing director Vicki Wentworth said the company is “very proud” to be sponsoring the classes.

“Agria’s ethos is all about supporting horses working at every level, for life, and helping them to achieve their goals with the reassurance that vet bills can be covered year after year for recurring injuries or repetitive or chronic conditions,” she said.

“Nothing could be more exciting than doing that at two of the greatest jumping and showing shows in the UK. We look forward to supporting Hickstead, and the riders from across the UK lucky enough to be there among the best in the world.”

Hickstead director Lizzie Bunn gave a “warm welcome” to the company.

“Sponsors are vital to the successful running of our showground, and we are very grateful to Agria for their support,” she said. “The Hickstead team is excited to be embarking on what will hopefully be a long and successful collaboration.”

Agria-sponsored rider Joe Stockdale will be aiming to compete at Hickstead this year and said he is “delighted” Agria is extending its support.

“With their focus on lifetime cover and animal welfare, this feels an ideal fit for a family-run showground like Hickstead that hosts competitions for horses at so many levels, and across a range of disciplines. I always look forward to Hickstead,” he said.

The company will sponsor the following classes at the Derby meeting: the Agria Derby Trial, the Agria Derby Two Phase, the Agria Hickstead Master’s Trophy, the Agria Supreme Coloured Horse Ridden Championship and the Agria Supreme Hack Championship.

At the Royal International, it will sponsor the Agria Royal International Stakes and will also be title sponsor of Hickstead’s ring five for the Derby meeting, Royal International and the All England September Tour.

Laura Tomlinson Joins Jessie May as ambassador

Olympic medal-winning dressage rider Laura Tomlinson has joined charity Jessie May as an ambassador.

Jessie May is a hospice at home service for children with life-limiting conditions in the southwest of England. It was established by parents Chris and Phillipa Purrington following the death of their baby daughter, Jessie May, in 1994.

Laura heard about the work Jessie May carries out, and as a mother of four young children, wanted to help raise awareness for the charity that helps so many young children and their families.

“I am so delighted to be an ambassador for Jessie May and to support the incredibly important work they do,” said Laura. “The support they provide to children and their families through such difficult times is invaluable. I hope that with this partnership, I can help widen Jessie May’s audience so that more people can see and support their wonderful work.”

New partner for Badminton

Bloomfields Horseboxes Ltd is announced as the official horsebox partner of Badminton Horse Trials, presented by Mars Equestrian (4 to 8 May).

Reigning Badminton champion Laura Collett, a Bloomfields ambassador, recently took delivery of her Bloomfields Professional box.

“The team at Bloomfields have been brilliant to work with,” she said. “Nothing has been too much trouble for them. The quality of my new lorry is exceptional and I can’t wait to get out competing in it.”

Two-time Badminton winner William Fox-Pitt will take delivery of his new lorry during Badminton. Both William and Laura will also be visiting the Bloomfields Horseboxes stand for autographs and photos.

Helen Moody, director of Bloomfields Horseboxes Ltd, said: “We are very excited to be launching one of our new models at the show, along with showcasing a range of our smaller horseboxes from 3.5 – 5T. We have always aspired to be sponsors at Badminton Horse Trials, and could not be happier to be a part of the show for 2023.”

Badminton director Jane Tuckwell said the five-star is “delighted” to welcome Bloomfields.

“They already have connections with some of the top riders and should be in for a great weekend,” she added.

British Eventing reveals new deal

British Eventing (BE) has signed new partnership deals with equine biosecurity specialist Equine Bio Genie and online sales The Sovereign Auctions.

“We are trusted by many of the top equestrian professionals in the country – from racing, breeding, eventing, showjumping and top veterinary practice,” said Equine Bio Genie director Helen Tuckley.

“The commitment to environmental health and infection control are at the forefront of everything we do – and we are extremely pleased to be able to share this with British Eventing members so they can benefit from our research, development and delivery too.”

Maria Haig, BE’s head of commercial and marketing, added: “Biosecurity will no doubt be at the forefront of our members’ minds when ensuring equine welfare and to have Equine Bio Genie on hand to assist with this will prove highly valuable.”

The Sovereign Auctions will support BE’s youth squads by donating 5% of the net profit for every lot sold at its four auctions this year towards the cost of sending youth teams to their respective European Championships.

“We are delighted to be assisting support BE’s most talented youth riders at this pivotal point in their careers and believe that in investing in them at this stage it is also an investment in Great Britain’s CCI5* and championship riders of the future,” said Steve Revell, director of The Sovereign Auctions.

Ms Haig added: “When we met with Steve and his team to discuss how they could support British Eventing, it became immediately apparent that their passion lay with the supporting of younger riders in their sporting ambitions.

“Talking through the concept of potentially supporting the sending of youth teams to their European Championships it was immediately felt as ideal for them and they very quickly came back with the proposal of supporting the teams via their auctions.

“Their solution couldn’t have been better positioned and we look forward to working alongside them in promoting their selection of top-quality British-bred embryos and youngstock; many of which we hope to see competing successfully on home soil in the future.”

Caunton Manor Stud in new deal with eventing organiser

Nottinghamshire-based Caunton Manor Stud is sponsoring the owners’ and members’ facilities at organiser Bede Events’ international fixtures.Bede Events commercial manager Georgie Dickinson said: “Having a local business on board with Bede Events, who are so passionate about the future of eventing, is really import to us all.

“We hope that the new Caunton Clubhouse for members and owners will make the perfect middle-grade hospitality option for those attending our international fixtures.”

The Caunton Clubhouse will be open at the Eventing Spring Carnival at Thoresby Park (31 March to 2 April) and refreshments will be provided in its restaurant and a British Polo Gin bar.

Major show to rent air jackets to competitors, plus more partnership news

Lucy Elder — Mon, 06 Mar 2023 16:58:14 +0000

Bolesworth partners with Helite UK and Riding for the Disabled Association

Bolesworth has partnered with Helite UK and Riding for the Disabled Association (RDA) for its 2023 season of equestrian events.

Helite UK will be a sponsor and Bolesworth’s official equestrian safety partner, which will include a rental scheme available to all competitors.

Nina Barbour, Bolesworth managing director, added: “I started to wear an airbag system over a year ago after seeing so many top riders embracing this new technology. I now wear mine every time I get on a horse – it makes me feel far braver! We look forward to promoting safety in our sport at Bolesworth alongside Helite UK.”

The RDA will be Bolesworth’s official equestrian charity partner.

Lisa Davies, head of RDA communications, said: “RDA groups support thousands of

disabled people every year from accessing physical exercise and achieving their therapeutic or personal goals, to combatting social isolation and boosting wellbeing and happiness.

“We know that the engagement between people and horses makes a very powerful impact, and we couldn’t do any of it without our amazing horses and volunteers, and the generous support of so many.

“We’re very grateful to Bolesworth for choosing us, and excited to share our work with visitors to the event. RDA delivers a lot more than people may realise, and this is a fantastic opportunity for us to demonstrate the value of what we do, the benefits of volunteering, and encourage visitors to get involved and help transform more lives.”

Isuzu UK partners with Badminton Horse Trials

Car company Isuzu UK will be official vehicle sponsor at Badminton Horse Trials, presented by Mars Equestrian.

It will provide around 30 vehicles for the event and will also have a tradestand.

This new sponsorship, a first for the company, will form a central element of Isuzu UK’s events line-up for 2023.

“Isuzu will be a great addition to Badminton and we look forward very much to welcoming them,” said Badminton Horse Trials director Jane Tuckwell.

“It promises to be a particularly special weekend this year, coinciding with the coronation, and we very much hope that the Isuzu team will enjoy being part of it.”

George Wallis, head of marketing for Isuzu UK, said: “This new partnership is a brilliant opportunity for both Isuzu UK and Badminton Horse Trials.

“More and more consumers in the outdoor lifestyle sector are discovering the multi-award winning Isuzu D-Max range.

“We are excited for our pick-ups to be working across this iconic event, as well as being on display there. The Isuzu D-Max range not only demonstrates our commitment to pick-up excellence, but will also resonate with discerning visitors.”

Race Against Dementia charity partner for Randox Grand National Festival

Global charity Race Against Dementia, founded by three-time Formula 1 world champion Sir Jackie Stewart, is revealed as the charity partner for the 2023 Randox Grand National Festival.

The partnership will involve Randox supporting the charity over the three days (13 to 15 April), to highlight the the impact of the disease and raise funds for research.

On Ladies’ Day (14 April), Randox’s sponsored race over the Grand National fences will be titled The Randox Supports Race Against Dementia Topham Chase.

The 2023 festival also marks a return to Aintree for Sir Jackie, who raced there in the 1960s, at a time when Aintree was part of the Formula 1 grand prix circuit.

“It is a great privilege to partner with an organisation which is an active innovator and is supporting our mission to accelerate the progress of dementia research,” said Sir Jackie.

“We are confident that working together with Randox will help to raise funds that will allow us to break new ground in the search for a cure or prevention of dementia.

“On a personal front, I have raced at Aintree before – it is a pleasure to be back, with another ‘race’ in mind.”

Eventing Breaks and Uvex in new British Eventing deals

Specialist travel and hospitality company Eventing Breaks has signed a deal with British Eventing (BE) to become a business partner and supporter of BE’s youth programme.

Eventing Breaks, which is part of Racing Breaks, offers sporting fans trips to some of the top international events in the country as well as the FEI European Eventing Championships.

Arron Taylor, managing director of Racing Breaks and Eventing Breaks, said: “Being as established as we are in the racing market, it felt a natural progression for us to move into eventing, in which so many of our existing customers also have an interest.

“Our team is led by equestrian enthusiasts and travel experts, including sports broadcaster Aly Vance, who can all offer first-hand insight and years of experience in attending the events that we offer across the globe.

“This makes all the difference when crafting the perfect event-going experience and we see this very much part of the unique feel we will be able to give our guests at the eventing dates we are offering this year.”

Maria Haig, BE’s head of commercial and marketing, said the organisation is “delighted” to be announcing the partnership.

“When speaking to Arron and his team it was clearly evident that this was more than just a business venture for them; it was driven by a genuine passion for the sport.

“Their desire to bring people to some of the best events in the country and give them an incredible few days away is matched also by a desire to support the sporting framework from which our medal winners of the future will develop.

“With this in mind, Eventing Breaks will be making a donation from every booking taken into the British Eventing youth programme, which encompasses the national and international competition structure for our aspiring riders of the future.”

In other BE sponsorship news, Uvex riding helmets is announced as title sponsor of the intermediate masters series. Winners of each intermediate masters leg will receive a voucher for a Uvex helmet.

Maria said Uvex is the “perfect fit” for the series, not only as a brand but also because of Zebra Products managing director Simon Middleton’s belief in the series and one he is hoping to target personally.

Zebra Products is the UK distributor of Uvex.

“Protecting people is at the heart of the Uvex brand, which really resonates with us here at British Eventing and we can’t thank them enough for supporting and getting behind the series,” added Maria.

Household Cavalry Foundation named as Royal Windsor Horse Show’s official charity

Royal Windsor Horse Show (RWHS) has announced the Household Cavalry Foundation as its official charity for 2023.

The foundation provides charitable and pastoral support to the Household Cavalry’s heritage, its serving soldiers and veterans – as well as their dependents – and the welfare of retired army horses.

The partnership includes the opportunity for the Household Cavalry Foundation to fundraise at the show (11 to 14 May), as well as to have a physical and branding presence.

RWHS director Simon Brooks-Ward said the show is “honoured to be able to support such a worthy cause”.

Household Cavalry Foundation director Giles Stibbe said: ‘‘This is a fantastic opportunity for the Household Cavalry Foundation to explain to the public our welfare support to our soldiers who both guard our sovereign and fight wars for our nation.”

He added it is also a great chance to explain to the public the charity’s help to serving and veteran soldiers, their dependants, and retired horses, and how it works to protect the Household Cavalry’s 363-year heritage.

RWHS has also announced that Defender will continue to be the principal partner of the show and will be sponsoring the returning international dressage as part of that package.

Murray Paul, director of public affairs at Jaguar Land Rover, said: “We have long associated to the world of equestrian and our Defender customers and fans are passionate about the sport.

“We are delighted to continue our commitment for this incredible event and to give everyone in attendance the chance to see our adventurous spirit, capability and innovation against the backdrop of Windsor Castle.”

Piggy March joins Shires Equestrian

Piggy March has joined Shires Equestrian in a new commercial partnership, which involves the Burghley winner becoming one of the company’s sponsored riders.

Shires Equestrian chairman Malcolm Ainge said the team hope this will be “a long and happy arrangement and that our range of products will help Piggy to even greater achievements”.

Piggy added: “Shires Equestrian offers very high-quality products but with affordable prices, both being key in the current climate.

“When it comes to rugs, their Tempest brand offers an amazing range of styles, and colours, to suit every horse we have. They have a rug for every type of weather thrown at us.

“We’ve used Arma boots since they were first released. Simple in design, they’re very protective, fit extremely well. The boots don’t retain water, making them lighter for the horse, and every little bit really helps in our sport.

“To be honest when we are as busy as we are, it’s also important to work with a very professional team and Shires are just that – very helpful, knowledgeable, and consistent.”

Badminton’s official champagne, plus more sponsorship news

Lucy Elder — Sun, 05 Feb 2023 19:21:42 +0000

Badminton celebrates sparkling new deal

Pol Roger has been confirmed as the official champagne of Badminton Horse Trials (4 to 8 May), presented by Mars Equestrian.

Pol Roger is also the official champagne for the Land Rover Burghley Horse Trials, and sponsors five-star rider Harry Meade. Its history of supporting equestrian spurt includes sponsorship of Blenheim, the Festival of British Eventing and Blair Castle.

James Simpson, managing director of Pol Roger Portfolio, said: “Champagne Pol Roger and Badminton Horse Trials share a number of core values, not least their reputation for quality and commitment to showcasing the best of sporting talent.

“We are immensely proud to be sponsoring this historic event for the first time in our near 175-year history and look forward to doing so in years to come.”

Badminton has also appointed Freemans Event Partners as its food and drink partner for public catering.

Badminton final scores

“The Freemans Event Partners team has proved time and time again that they can create bespoke food and beverage offerings which perfectly fit an event and its audience. This was a crucial factor for us when selecting a partner for Badminton Horse Trials as we have a very specific demographic,” said event director Jane Tuckwell.

Freemans Event Partners chief executive Stephen Freeman added: “Here at Freemans Event Partners, we’re proud to partner with the UK and Europe’s most iconic events and venues, and thrive on delivering outstanding customer experiences that are bespoke to each event. We’re incredibly thrilled to be starting on this journey with Badminton Horse Trials.

“Not only is it one of the leading events of its kind anywhere in the world, with thousands of attendees and the highest level of competition, but it’s right here in our home country of Gloucestershire in the glorious grounds of Badminton Park.”

Irish teenager partners with communications firm

Irish showjumper Niamh McEvoy has received support from telecommunications and IT services provider Atlas Communications through the purchase of a new Glenpatrick horse box.

“I am so grateful to Atlas Communications for their support and for purchasing this amazing horse box for me,” said the 18-year-old. “It will make such a difference to my training and competition schedule, and I can’t wait to get out on the road with it.”

Agria signs deal with Natasha Baker

Specialist pet insurance firm Agria has signed a sponsorship deal with multiple medal-winning para dressage rider Natasha Baker.

“Agria lifetime equine is all about supporting horses and riders whether they are fulfilling the ambitions of a lifetime or simply providing fun and relaxation each week – two sides of equestrian life Natasha completely understands as an international rider, based from her family’s yard,” said Agria managing director, Vicki Wentworth.

KEP Italia signs official safety partner deal

Riding helmet manufacturer KEP Italia is the new official “partner for safety” with the European Equestrian Federation’s Longines EEF Nations Cup showjumping series.

EEF president Theo Ploegmakers said the federation is excited to have KEP Italia as a partner.

“This shows the importance and strength of the Longines EEF series, not only as an international competition but as a key development pillar for the future of the sport,” he said. “It is a pleasure to work with a brand that fully aligns with and understands our mission, and together we can build a strong future”.

Lelia Polini, KEP Italia chief executive, added: “We are very proud to be partners in this new project with the aim of supporting today’s professional riders, and the new generations of future champions with our helmets, capable of interpreting everyone’s personality and style while guaranteeing the highest safety standards.

“‘Safety first’ has always been our priority; design and comfort complete the key elements that are indispensable for us.”

Golden Paste Company supports The Pony Club

Equine supplement firm Golden Paste Company is supporting the Pony Club Quiz, which returns in person this year.

Area qualifiers take place in March, with the final on 22 April at Moulton College in Northampton.

“Our two organisations have many shared values including the desire to educate, support and develop horse knowledge among young people and the quiz tests the understanding of members in a fun and supportive way,” said Branca Gebbie, Golden Paste Company business and trade manager.

“The core of our equine range of products is all about educating horse owners about the benefits of natural supplements with turmeric being the key ingredient.

“We are dedicated to bringing equine health and wellbeing to the forefront of young horse owners’ minds and look forward to seeing this year’s quiz teams progress.”

The Centre Line teams up with Bret Willson

Equestrian equipment specialists The Centre Line has signed a brand partnership deal with dressage horse breeders and producers Bret Wilson International.

“The relationship was formed after Bret and his fiancé, Rosie Moreton-Deakin had been championing the premium products The Centre Line distributes,” said a spokesman for The Centre Line.

The deal includes Dominick rugs, Scharf girths, HiForm supplements and Lotus Romeo competition jackets for the team. Rosie will also feature in the 2023 Lotus Romeo campaign alongside Carl Hester.

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(Image credit: Peter Nixon)

Turning kilos to sterling to support equine welfare charity, plus more partnership news

Lucy Elder — Sun, 08 Jan 2023 19:19:22 +0000

Baileys Horse Feeds marks its 21st consecutive year of supporting British Eventing (BE) by becoming the organisation’s official feed partner through the British Eventing Business Partnership.

The feed company is BE’s longest-standing sponsor and as part of the new partnership it will deliver nutritional advice and guidance via The Howden Way regional academies.

Baileys Horse Feeds marketing manager Jane Buchan said: “As long-term supporters of British Eventing, we’re excited to embark on this new partnership and are looking forward to the opportunities it brings, in particular working with a wider range of members, as we deliver nutritional advice through our new role as official feed partner.”

Maria Haig, head of commercial and marketing at BE, added: “Baileys Horse Feeds brings a mine of accessible information and nutritional expertise and we couldn’t be happier to have them as our official feed partner.

“They have been keen supporters of eventing for many years now and this new partnership will allow them to support and be of benefit to our membership across all levels.”

In other BE sponsorship news, Harry Hall One Club is revealed as title sponsor of the ACE [Anyone Can Enter] series and championships, which will carry the brand’s prefix.

The ACE series, launched in October, is an arena eventing-style competition, culminating in a final at Aintree in June 2023.

“We are absolutely delighted to be supporting British Eventing’s fantastic new initiative, the ACE series and the championship finals at Aintree in June next year,” said Liz Hopper, chief executive of Harry Hall International Limited.

“We’re horse owners and riders too and we understand that this is a lifestyle, not a hobby. That’s why we created the One Club where our members benefit from our mission to make horse ownership more affordable. We’ve been helping horse owners for over 100 years and we’re delighted to be encouraging today’s riders to go eventing with the Harry Hall One Club ACE Championships. We’re really looking forward to Aintree in June where we’ll be celebrating everyone’s achievements.”

Ms Haig added: “We are looking forward to working alongside the team at Harry Hall who are just as enthusiastic about the new ACE Championships as we are at British Eventing.

“The Harry Hall One Club brand is a perfect fit with ACE and we couldn’t be more delighted to be aligning with them in this way”.

Spillers support Redwings

Feed merchants Spillers donated £5,000 to Redwings Horse Sanctuary in return for horse owners joining Spillers’ “Kilos to £££” weight loss project last year.

The project, which was designed to help overweight horses slim down, involved owners registering the number of kilos their horses or ponies lost. These lost kilos were then converted to sterling, resulting in the five-figure donation to the equine welfare charity.

“We are thrilled to be able to start the new year with such a good news story,” said Sarah Nelson, product manager at Spillers. “Our £5,000 donation is not only supporting our favourite charity’s vital equine welfare work, but the project has also helped to draw attention to the risks posed by equine obesity and has supported and encouraged safe, sustainable weight loss for many overweight horses and ponies in the UK.”

Redwings chief executive Lynn Cutress said: “This is a fantastic way to start 2023. We are very grateful to Spillers for supporting us through this important campaign.

“Redwings is a charity 100% funded by donations, and we could not do the work we do, caring for over 1,500 rescued horses, ponies, donkeys and mules every day and rescuing hundreds more, without donations like this.”

Nicola Jarvis, head of veterinary services at Redwings, added: “Fat has long been regarded as just an innocent way to store excess calories, but we now know fat produces chemicals that negatively affect our horses’ metabolism and health, as it does in humans.

“By helping our horses safely reach an ideal body condition score we decrease their risk of laminitis and the agony and suffering this condition brings. At Redwings we empathise with the challenges of managing weight, especially in our cobs, Welsh ponies and Shetlands, but getting an honest opinion as to whether your horse is overweight is essential. Don’t wait for laminitis to strike before seeking advice.”

British Riding Clubs signs new deal

Ri-Dry Clothing is confirmed as the new sponsor for British Riding Clubs’ (BRC) Ri-Dry Clothing Intermediate Winter Championships.

The championships feature dressage and showjumping for juniors and seniors. Qualifiers are being held in 20 BRC areas with a final in April at Onley Grounds Equestrian Centre in Warwickshire.

“Ri-Dry are delighted to sponsor the BRC Winter Championships 2022/23. Like so many BRC members, we understand what it means to ride in all weathers and the dedication that it takes to prepare and compete at the qualifiers, and hopefully the finals,” said Ri-Dry managing director Daniel Watt.

Italian saddle manufacturer Prestige Italia is continuing its support of British Showjumping’s Big Star Championship, following a successful three-year term as title sponsor.

Formerly known as the National Six-Year-Old Championship, the event was renamed Big Star Championship in recognition of the 2009 winner Big Star, who went on to win team gold at London 2012 and individual gold at Rio 2016 with Nick Skelton.

“We are really proud to support British Showjumping again and be part of this amazing event. We look forward to working with them and doing big things together!” said Prestige Italia’s Caroline Rossi.

BS commercial manager Jess Bowling added: “We are delighted to head into 2023 with the support of Prestige Italia.

“They epitomise the reason we run these young horse classes; to carefully produce and showcase future superstars. Their support to British Showjumping is invaluable, we look forward to once again working alongside them in the years to come.”

Lycetts renews Charlie Deutsch deal

Insurance broker Lycetts has renewed its sponsorship deal with National Hunt jockey Charlie Deutsch, who it has been supporting since 2017.

“I’m delighted not only by Lycetts’ continued support, but by its long-standing dedication to the world of racing, especially during these challenging times,” said Charlie.

“The support that Lycetts gives to me and my fellow jockeys is tremendously important. Being backed by them is a real demonstration of confidence.”

Lycetts regional director William McCarter added: “Support for Charlie, and our other jockeys, is important to help them reach the heights their talent deserves. We are delighted to invest in their careers.

“Lycetts also recognises all the hard work and commitment from the wider industry – beyond race day – which is why we are proud of our leadership and team champions awards. Launched in 2017, these recognise and reward the most outstanding racehorse training yards in Britain.”

Festive support for World Horse Welfare

Haygain revealed last month that two percent of all sales from 6 to 31 December would be donated to World Horse Welfare.

“We greatly admire the work World Horse Welfare does for individual horses at their four facilities in the UK, for horses throughout the world and in promoting responsible horse-human partnerships in all types of equestrian activities,” said Haygain chief executive Edzo Wisman. “World Horse Welfare’s mission is very close to our heart.”

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(Image credit: Peter Nixon)

Jessica Springsteen, Blue Light Card and the Hughes family in new partnership deals

Lucy Elder — Sun, 06 Nov 2022 18:51:40 +0000

Blue Light Card scheme extended

British racecourses, through the Racecourse Association (RCA) and Racing Together, and Blue Light Card are extending a complimentary ticket scheme for the UK’s emergency services, NHS workers and social carers into 2023.

A celebratory event to mark 20,000 tickets redeemed in 2022 took place at Doncaster yesterday (5 November).

“It has been wonderful to partner with Blue Light Card throughout 2022 and welcome so many key workers to the races. The country, and our sport, owes a great deal to these individuals for their tireless work to support each of us,” said Paul Swain, RCA raceday experience and communications manager.

“The generosity of all racecourses in providing thousands of tickets is a fantastic gesture of thanks. We are grateful for their support, and sincerely hope key workers have had some wonderful days out this year as our guests with more to come in 2023.”

Agria in new deal with Hughes family

Gareth Hughes and Classic Briolinca finish their grand prix at the World Dressage Championships 2022. (Image credit: creditUnknown)

Specialist pet insurer Agria has signed a sponsorship deal with reigning national dressage champion and multiple medal-winning rider Gareth Hughes and his family.

“Agria Lifetime Equine is all about supporting horses through long and busy lives, and Team Hughes knows just about all there is to know about that,” said Vicki Wentworth, managing director of Agria in the UK.

“We know our game-changing insurance, allowing vets’ bills to be covered year after year, is a winner. So, we’re delighted that an out-and-out winner like Gareth is joining our stable after a sensational season and we look forward to supporting him to many more future successes.”

Jessica Springsteen signed as brand ambassador for Tommy Hilfiger Equestrian

(Image credit: creditUnknown)

Tokyo Olympic team silver medal-winning US showjumper Jessica Springsteen will star as the face of a new Tommy Hilfiger Equestrian campaign.

Jessica joins the firm as a brand ambassador in a partnership with Barney & Baxter Ltd, which is the official Tommy Hilfiger Equestrian licence partner for Europe and the Middle East.

Jessica is announced as a brand ambassador for Tommy Hilfiger Equestrian in Europe, which means she will wear its clothing in competition, training and leisure. She will also be involved in supporting further development of the brand’s technical and performance products.

She will star as the face of the Tommy Hilfiger Equestrian Family campaign and will be the “figurehead and leader” of the brand’s new feature riders team.

“I am excited to collaborate with Tommy Hilfiger Equestrian and inspired by the thought of contributing to the further development of products in our wonderful sport,” said Jessica.

Martin Koller, chief executive of Barney & Baxter Ltd, added: “In Jessica Springsteen, we have found our ideal brand ambassador: she’s an animal lover who’s passionate about what she does, and has natural inner and outer beauty.

“Known primarily for her professional skills, her effortless yet fashion-forward style, outstanding talent, and personal values, make her the perfect representative.”

Racing Welfare partners with EPIC Risk Management

Racing Welfare, the charity that supports the British horseracing workforce, has announced a partnership with independent gambling harm minimisation consultancy EPIC RIsk Management.

The aim of the partnership is to raise awareness of the help available, as well as to share practical advice on management and control measures. The consultancy’s educational programme has been added to Racing Welfare’s portfolio of support services.

“Helping individuals struggling with addiction is a key part of the day-to-day work that we do here at Racing Welfare, as has been the case for many years, said Racing Welfare’s director of welfare, Simone Sear.

“We know that gambling addiction often does not exist in isolation, and that it may be linked to other challenges such as substance abuse and mental ill-health.

“Education has always been a part of our strategy to help racing’s people thrive and to prevent cases of hardship escalating to a point of crisis. This partnership with EPIC signals our commitment to pro-active and preventative action in the face of gambling addiction, as well as continuing to develop our support services to help those in the grip of an addiction.”

Sara-Jane Lanning signs deal with dressage app company

(Image credit: creditUnknown)

Dressage rider Sara-Jane Lanning has partnered with Lion Dog Apps, the company behind the Dressage TestPro app series.

Dressage TestPro offers users a library of interactive British Dressage tests from prelim to advanced. It allows users to draw their test movements on the screen, play the test back and receive audio prompts whilst riding.

Sara-Jane, who has been using Dressage TestPro since it was launched in 2017, said: “The Dressage TestPro app has transformed my own way of learning dressage tests and has become an essential tool when teaching clients. I now can’t live without it!”

Tracy Ormrod created the app with her husband James.

“We are delighted to welcome Sara-Jane as a sponsored rider to Dressage TestPro,” said Tracy. “Sara-Jane will be an exciting addition to the business as she is able to offer valuable feedback and advice as an app user, dressage rider and trainer. Our company is growing rapidly, and we are excited to work with Sara-Jane as we develop the app series further.”

Elphick Event Ponies partners with the Golden Paste Company

(Image credit: creditUnknown)

Worcestershire-based influencer and event rider Megan Elphick, of Elphick Event Ponies, has joined turmeric supplement firm the Golden Paste Company‘s team of ambassadors.

Megan said the company’s products are now a “staple” in the yard.

Hattie I’Anson, Golden Paste Company international business and strategic lead manager, added: “We are thrilled to welcome Megan to Team Turmeric as she is already a big fan of our products.

Jessica Springsteen teams up with high-profile equestrian fashion brand

georgia.guerin@futurenet.com (Georgia Guerin) — Fri, 04 Nov 2022 08:59:59 +0000

American fashion brand Tommy Hilfiger launched their first equestrian range, Tommy Hilfiger Equestrian, last year and have now struck up a partnership with Olympic showjumper Jessica Springsteen. In her role as brand ambassador, Jessica will be supporting the further development of the brand’s technical and performance products as well as wearing the brand’s sportswear for competition and training.

While she represents the US, winning team silver in Tokyo Olympics on her Olympic debut, Jessica is currently based in Belgium. She will star as the face of the brand’s upcoming campaign – “Tommy Hilfiger Equestrian Family” – that focuses on the close-knit nature of the equestrian community.

Jessica Springsteen rides Tiny Dancer in St Tropez dressed in items from the Tommy Hilfiger Equestrian collection (Image credit: creditUnknown)

Tommy Hilfiger’s Martin Koller said they’ve found their ideal brand ambassador in the showjumper, who will be the figurehead of the brand’s new featured riders team, which will be made up of professionals and amateurs.

“She’s an animal lover who’s passionate about what she does, and has natural inner and outer beauty. Known primarily for her professional skills, Jessica’s effortless yet fashion-forward style, outstanding talent, and personal values, make her the perfect representative,” said Martin.

Expressing her happiness about the new partnership, Jessica said: “I am excited to collaborate with Tommy Hilfiger Equestrian and am inspired by the thought of contributing to the further development of products in our wonderful sport.”

The brand’s range currently includes casual and competition wear, as well as saddle pads, fly veils and cooler rugs.

Gemma Owen teams up with popular equestrian fashion brand

georgia.guerin@futurenet.com (Georgia Guerin) — Thu, 29 Sep 2022 13:35:40 +0000

Equestrian fashion brand Holland Cooper has announced that dressage rider and reality TV star Gemma Owen will be joining this year’s Badminton winner Laura Collett as an ambassador for the brand. Gemma will make her first appearance on behalf of Holland Cooper at Horse of the Year Show on Thursday, 6 October.

Gemma says she is “thrilled” to be working on this “exciting new challenge” with Holland Cooper as she’s a long-standing fan of the brand.

“The brand is totally my style. The high quality and luxury details have made Holland Cooper items wardrobe essentials, both on and off the horse,” said the dressage rider.

Since exiting the villa, Gemma has returned to competing Sirius Black (Image credit: creditUnknown)

Nineteen-year-old Gemma is a talented dressage rider and represented Britain at the Junior European Championships last year, riding her own Stedinger gelding Sirius Black. Gemma shot to fame outside of equestrian circles when she appeared on ITV’s Love Island earlier this year, but she is now back in the saddle with the ultimate aim of being selected to represent Great Britain again next year.

“I spend many hours in the saddle each day, so comfort and durability are a necessity,” Gemma adds. “I lead a life where I always have to be ‘camera ready’, so style is important, too. These things are at the very heart of the Holland Cooper Equestrian brand, so I couldn’t be more delighted to represent them.”

Gemma wears the Holland Cooper short-sleeved base layer and Hickstead breeches (Image credit: creditUnknown)

The brand’s founder, Jade Holland Cooper, explained that Gemma connects with a key demographic of “equestrian enthusiasts who appreciate the design, details, and aesthetics” of their equestrian collection.

Founded in 2008, Holland Cooper is an established brand that includes equestrian and lifestyle lines, which featured heavily in the recent trot-ups at Burghley. The equestrian collection, which launched in 2019, is described as luxury, performance-tested equestrian wear with a sports-luxe aesthetic and strong sense of British heritage. It includes a range of gilets, jackets, breeches, base layers, leggings and a range of accessories.

Monart, top event riders and a rising teen star – latest sponsorship news from the equestrian world

Lucy Elder — Sun, 25 Sep 2022 18:08:11 +0000

Sprenger to present The Monart Sale

Bit manufacturer Sprenger has signed a new deal to present The Monart Sale (9 to 10 November) in Ireland this year.

The auction, which runs online and in person, is dedicated to three-year-old potential event horses, and is run by five-star event riders Niall Griffin, Polly Jackson and Bill Levett. The viewing days take place on 7 and 8 November.

“We’re delighted to have Sprenger on-board for this year, in what is a new step in commercial partnerships for the sale,” said Niall.

“I’ve personally used Sprenger bits in all three phases of competition for the past 20 years, including at Olympic and World Championship level. Sprenger have always done the job, with no gimmicks, and supported horses from the young ones to the very top of the sport.”

Hirzl Equestrian welcomes new ambassadors

Will Rawlin. (Image credit: Hannah Cole)

The sports glove specialist has welcomed a trio of new event riders to its stable of ambassadors as part of a new relationship with equestrian marketing and management agency EquiConsulting.

The three riders are Coral Hardman (née Keen), Will Rawlin and Pippa Dixon.

“We have worked with Hirzl Equestrian via Georgie Goss (née Spence) for the past two years and with new riders joining our books and expressing an interest in their gloves, it made sense to establish a more formal relationship to give our riders instant access to the Hirzl products,” said EquiConsulting founder Sarah Skillin. “All the riders we work with are given the opportunity to trial the gloves, if there isn’t a conflict with other sponsors, and if they feel the benefits of the products, a support agreement is in place to move ahead quickly.”

Will Rawlin partners with Equitex

Will Rawlin has also signed a brand ambassador deal with saddle pad company Equitex.

“I’m always looking to enhance my performance, whether that is through training or through the products and services we use,” said the four-star event rider. “Freedom of movement and comfort for my horses is one of the most important things. I have my saddles checked regularly and pay particular attention to the way they fit us both, but I always thought there was more we could be doing to support their comfort in the saddle.”

He added: “I came across Equitex and spent a long time looking at the research and asking questions about how they could work best for my horses. The moment I tried one I felt the horse lift and take a bigger stride. The difference was incredible. They really do allow so much more freedom of movement and clearly aid the comfort of the horse, across their back.

The breathability of the fabrics and quality of the manufacture are also second to none.”

Amanda Fisher, exclusive distributor of Equitex saddle pads in the UK, said she is thrilled to have Will join as an ambassador.

“Will thoroughly researched our product, wanting to fully understand its impact on horse and rider,” she said. “It was his focused determination for his horses to have the best, both for their welfare and to give him a competitive edge, that interested us in having him as a brand ambassador. Will’s approach, commitment and attitude perfectly reflects the values of our brand.”

Lycetts signs deal with Benoit De la Sayette

Benoit De la Sayette. (Image credit: creditUnknown)

Insurance brokers Lycetts has signed a two-year sponsorship deal with leading apprentice jockey Benoit De la Sayette.

Richard Freeman, Lycetts account executive for bloodstock insurance, said: “Racing, like all industries, was hit hard by the pandemic.

“Now normality has returned, it is important to bolster support, which is why we are delighted to be able to invest in talented young jockeys like Benoit.”

New Burghley sponsors, world medallists support London Horse Show, and more partnership news

Lucy Elder — Sun, 21 Aug 2022 11:04:48 +0000

The Land Rover Burghley Horse Trials (1 to 4 September) is welcoming a roster of new sponsors for 2022.

Fine jewellers Boodles announced a “significant sponsorship agreement” with the five-star this month. This involves sponsoring the cross-country fence formerly known as Anniversary Splash, which is renamed as Boodles Raindance.

It will also host a tradestand, built and designed by Garden House Design.

“We have always loved getting involved with classic British summertime events, from tennis, to racing to eventing. It gives us a chance to entertain our customers and meet some new ones – and it’s definitely more fun than sitting in a shop!” said Boodles’ director, James Amos.

“Our association with Burghley goes back 25 years, and we have had plenty of success over the years selling jewellery in the middle of a muddy field. But it goes without saying that we are thrilled to have ratcheted up our involvement with the event this year, and we hope to stay involved for many years to come. Look out for the Boodles Raindance fence on the cross-country course!”

A new deal with Bates Saddles will involve the brand sponsoring a new riders’ and owners’ lounge at this year’s event. This will be a “much upgraded” facility in the stables area, with athlete-focused food and drink, and a private area away from the main hub of the event.

Managing director Ron Bates said: “Bates Saddles has long been a brand associated with high-performance eventing worldwide and are thrilled to support such a high-calibre international event.”

Burghley has also signed a three-year partnership deal with LeMieux, which is sponsoring Fence 4abc (LeMieux Stable Yard) on Derek di Grazia’s cross-country track, plus the Pony Club team showjumping.

“As one of the most challenging and prestigious five-star events in the world, it’s a pleasure and privilege to be a part of the action on its much-awaited return this year,” said founder Robert Lemieux.

Top British stars partner with London International Horse Show

Dressage world champion Lottie Fry and medal-winning showjumper Harry Charles join under-25 British Showjumping champion Jodie Hall-McAteer as the new official ambassadors for the 2022 London International Horse Show (15 to 19 December).

The deal involves promoting the show through Instagram takeovers, media days and on-site live zone appearances.

Harry dominated last year’s show, headed by his victories in the World Cup qualifier and the grand prix, and was crowned leading rider – 11 years after his first win at Olympia in the 128cm championship.

“I love the show, it’s one I have been going to for years, first as a spectator with my dad [Peter Charles] and more recently competing myself. Winning there last year was the highlight of my career so far, it was the best feeling, the atmosphere and crowd are always amazing and it’s an extremely special show. I can’t wait to return this year,” said Harry.

Lottie is scheduled to compete in the World Cup leg, supported by Horse & Hound, at this year’s show.

Show organiser Simon Brooks-Ward said: “The show is incredibly proud to be represented by athletes with such an impressive record at the show and beyond, and we wish them the best of luck in their upcoming competitions.”

The Royal Bahrain Irish Champion Stakes of €1,000,000 will take place at Leopardstown on 10 September, day one of Longines Irish Champions Weekend.

“The Royal Bahrain Irish Champion Stakes is a race that always delivers and next month’s renewal, the first to be run under the sponsorship of the Bahrain Turf Club, looks a race to savour,” said Suzanne Eade, chief executive of Horse Racing Ireland.

“I would like to thank His Highness Shaikh Isa bin Salman Al Khalifa and the Bahrain Turf Club for this sponsorship. We are very aware of the desire The Kingdom of Bahrain has to grow their racing product and Bahrain has had a continued presence at our sales for many years now and also has a growing bloodstock interest in Ireland.”

London International and Blair Castle share charity partnerships, plus more sponsorship news

Lucy Elder — Sun, 17 Jul 2022 10:57:53 +0000

London International Horse Show reveals official charity

Ebony Horse Club is the London International Horse Show’s official charity for 2022 (15 to 19 December).

The charity, based in Brixton, south London, works with young people and its mission is to use horses to raise the education, life skills, wellbeing and aspirations of those from disadvantaged communities in Lambeth.

Ebony already has links with the show. In 2021, it hosted the London International Horse Show Riding Academy, which is an annual event and involves the show’s riders, organisers and associates sharing knowledge with the club’s members. Last year, Jack Whitaker gave a jumping lesson and Natasha Baker spoke about her journey to the top.

A total of 50p from every ticket sold for the Thursday afternoon performance will go directly to the charity, and the show will provide tickets for the club members and staff. The club will also be taking an active part in preparations for the show.

“We are extremely excited to be chosen as the London International Horse Show’s official charity this year,” said Ebony Horse Club admin and yard coordinator Christine Lewis.

“To be selected by such a prestigious event really speaks volumes to the reach of our message and it’s great to be recognised at such a high-profile occasion.

“We have worked with the London International Horse Show a few times in the past and our members absolutely love going to the show.”

She added the 2021 academy was “just amazing” and something members “still talk about now”.

“We cannot wait to be more involved this year. It’ll be a great platform to raise awareness about our work. It’s truly going to be a day to remember for all involved,” she said.

Club member Jasmine, 17, added: “The fact that the London International Horse Show has chosen Ebony as its 2022 charity is amazing [and] more young people will have the opportunity to experience the magic of Ebony.”

London International Horse Show director Simon Brooks-Ward said the show is “delighted to be able to support [Ebony] this year” and looks forward to working together in the build-up and at the event itself.

“Ebony Horse Club is a fantastic charity, enabling children from central London to be involved with horses, where they otherwise wouldn’t have the opportunity,” he added.

Two charity partners for Blair Castle International Horse Trials

The Land Rover Blair Castle International Horse Trials (25 to 28 August) has named the British Eventing Support Trust and the Moredun Foundation Equine Grass Sickness Fund as its official charity partners for 2022.

The British Eventing Support Trust, which launched in September 2021, aims to support riders through injury and mental health struggles. The grass sickness fund is dedicated to supporting, improving treatment and advancing research into the disease.

Nicky Townshend, assistant director of Blair Castle Horse Trials, said: “Both of the charities we have chosen for this year’s event are hugely important to the equestrian world. Eventing is a high risk sport and, whilst everything is done to minimise the risk, to now have British Eventing Support Trust as a resource is fantastic.

“Grass sickness has long been a distressing illness for horse owners to deal with, and the work of the Equine Grass Sickness Fund is truly invaluable.

“We are delighted to support these causes and look forward to working together to raise funds and awareness for the charities.”

Clothing brand signs title deal for Coronation Cup

The Hurlingham Polo Association’s (HPA) clothing brand Hurlingham Polo 1875 has signed a headline sponsorship deal for the Coronation Cup at Guards Polo Club (23 July).

The partnership means the day will be titled the Hurlingham Polo 1875 International Day for the Coronation Cup.

HPA chief executive Anna Hall said Hurlingham 1875 is the “perfect match” for the day that will showcase “the full range that British polo has to offer”.

The deal involves providing team shirts for England and Uruguay, high-profile advertising and a presence at the event.

Hurlingham Polo 1875 chief executive Simon Hawkins added: “We are confident that working closely with the Hurlingham Polo Association will help raise awareness of, and participation in, the game of polo alongside the growth of the lifestyle brand. Through design, creativity and innovation, we will continue to position the sport of polo, and its British heritage, at the heart of everything we do. We will always be aligned to our core value of authenticity.”

New deals for Riding for the Disabled

Riding for the Disabled Association (RDA) has revealed two new sponsorship deals.

Equine feed specialists Dodson & Horrell has pledged support for dressage classes at the RDA National Championships in a three-year deal. Pet insurance provider Agria is also supporting the championships and raising additional funds for the charity.

The 2022 championships are underway at Hartpury this week (15 to 17 July).

RDA interim chief executive Paul Ringer said: “Dressage at our RDA National Championships is a fantastic display of skill and accuracy, and in the past has been a springboard for riders joining the para-dressage pathway.

“I’d like to thank Dodson & Horrell for its ongoing support of RDA and helping us to nurture and develop the talent of RDA riders across the UK.”

Dodson & Horrell marketing manager Lucy Scott added: “We are extremely pleased to announce our support of the RDA National Championships and are excited to welcome this brilliant event back to the competition calendar.

“The work the RDA does and the support it provides for the equestrian community is invaluable to riders across the country. Being able to be involved and support the event and indeed the RDA themselves as an organisation, is something we’re very proud of.”

Agria’s managing director Vicki Wentworth said the firm is “incredibly excited and proud” to be involved with the RDA.

“We are so aware of how much horses do to enrich our lives and what building a relationship with a horse can do for building confidence and happiness,” she said.

“Nothing illustrates this more than the amazing work done by the RDA, which is such a valuable and loved charity. As a horse lover, for me this charity epitomises all the good that horses bring to our lives.”

Clare Prysbet, from the RDA, said the charity is delighted to be starting a new partnership with Agria at “this important time for both our organisations”.

“With Agria’s help, we can continue to support our groups all over the UK, delivering life-changing opportunities for disabled people to benefit from time spent with horses,” she said.

“With disabled people having been disproportionately affected by Covid and lockdown, our activities are more important than ever, and we are doing everything we can to help our groups get back to strength and help more people take part.”

Celebrity Shetland partners with bedding provider

Pint-sized heartbreaker Teddy the Shetland has joined sustainable bedding firm Sorbeo’s roster of ambassadors.

Under the new sponsorship arrangement, Sorbeo and Teddy will be collaborating to promote Sorbeo through social media platforms.

“We are thrilled about our sponsorship of Teddy,’ said Fiona Hill, marketing director at Sorbeo. “As well as the highly visible aspects of the partnership, we think Teddy is the perfect character to represent our brand – he even looks like our logo!”

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Burghley, British teams and World Horse Welfare unveil new sponsorship deals

Lucy Elder — Sun, 10 Jul 2022 11:20:47 +0000

Fairfax & Favour sponsors new five-star fence

Fashion brand Fairfax & Favour is sponsoring a new cross-country fence at the Land Rover Burghley Horse Trials (1 to 4 September).

The British firm will sponsor the Fairfax & Favor Boot Racks on this year’s course, designed by Derek di Grazia.

“The event has always been a favourite of mine, along with the whole team and we are excited to be back with a bang and showcase our new collections that are bigger and better than ever; at our biggest stand at the horse trials to date,” said Marcus Fairfax Fountaine, co-founder of Fairfax & Favor.

“We have also designed a special limited-edition ‘Burghley boot’, which will be launched exclusively at our stand at Burghley to celebrate our partnership. The boot will be our signature Regina boot in an exciting new colourway.”

Burghley director Martyn Johnson added: “As a quintessentially British brand, founded on great quality and style, Fairfax & Favor shares many common values and traits with Land Rover Burghley. We know its products are hugely popular with our visitors and also our competitors and they often feature in our best-dressed rider competition.

“After two years of being unable to run due to the pandemic, it is hugely encouraging that leading brands such as Fairfax & Favor are ready to support the event and help us make Burghley 2022 better than ever.”

Magic Millions Festival of British Eventing secures multiple deals

The Magic Millions Festival of British Eventing is welcoming a host of new sponsors in 2022.

The fixture, held at Gatcombe from 5 to 7 August, has signed deals with BioWaveGo, to support the open intermediate class, plus Champagne Piaff as official champagne and Kicking Goat Cider as the official cider. Bedmax will mark its 15th year as offical shavings supplier at this year’s event.

Bedmax managing director Tim Smally said it is “an honour” to be invited as official bedding supplier once again.

James Pearce, of Kicking Goat Cider, added that the firm is delighted to partner with “such a quintessentially British event”.

“The fit is perfect for Kicking Goat Cider and [event director] Peter [Phillips], along with the rest of the team, have been a joy to work with,” he said. “Having only been out of the stable since January this year, we are already working with some of the most admired brands within the hospitality sector and have been blown away by the response.”

Laura Head, of Champagne Piaff, said the event adds a “new dimension” to its sponsorship portfolio and allows the brand to “join in the festival spirit over the weekend”.

Steve Dechan, founder of pain-blocking technology firm BioWaveGo, said: “We are delighted to be able to introduce BioWaveGO to the sporting world in Britain, which has such a heritage of equestrianism and to be at Gatcombe Park, which is the centre of the sport of eventing.”

Red Gorilla International support for Riding for the Disabled Association

Yard, gardening and building site equipment supplier Red Gorilla International is sponsoring the carriage driving classes at the 2022 Riding for the Disabled Association (RDA) national championships (15 to 17 July).

The business also sponsors Jackson, a 16.1hh coloured cob who has been at the RDA’s national training centre for two years and who will be supporting riders at the championships this year.

RDA interim chief executive Paul Ringer said: “The carriage driving competition at the national championships is always popular, as drivers demonstrate their skill, speed and accuracy – and celebrate the special partnership between driver and pony. We are grateful to Red Gorilla for their support of our national championships and to our organisation”

Dean Cox, managing director of Red Gorilla International, added: “As a company, we are proud to be involved with Riding for the Disabled Association and to support their tremendous work to transform people’s lives through horses. Their work with disabled adults and children from all over the UK is remarkable and the impact on the physical and mental health of their participants is profound.”

New jacket supplier for British teams

Equestrian sports brand Lotus Romeo has signed a deal to supply competition jackets to British teams.

The agreement, between Lotus Romeo UK and British Equestrian, means the brand will supply bespoke tails for dressage and eventing, and riding jackets for para dressage, for the next three years. This includes the World Championships this year, the 2023 Europeans and the Paris 2024 Olympic and Paralympic Games.

British Equestrian performance director Helen Nicholls said they are “very excited” to work with the company.

“We look forward to sharing the new designs, which will support the patriotic sense of pride in our athletes when representing Great Britain and further inspire crucial performances on the world stage,” she said.

Claire Hubbard, of Lotus Romeo UK, added: “We are delighted to have been chosen to supply the tailcoats and riding jackets for the British Equestrian teams. We know that the jackets will enable the riders to produce their best possible performance as they offer unrivalled comfort, breathability and movement.

“Our custom fit service means that each rider will have their jacket made to measure, giving them the confidence that not only will they be able to perform but will also look stylish and modern too.”

Penn Commercial to support the Suffolk Punch Trust

The property agency has signed a new sponsorship agreement with the Suffolk Punch Trust, which will be Penn Commercial’s corporate charity for the next 12 months.

The deal means Penn Commercial will donate £15 per commercial property transaction it carries out. It will also support the charity through joint promotions and activities through the year.

“As a smaller Suffolk-based business, we were looking for one of the smaller local good causes to support, and we immediately thought of the Suffolk Punch Trust,” said Vanessa Penn, managing director of Penn Commercial.

“The Suffolk is the oldest English breed of working horse and we wanted to be able to offer our support in some way to be able to help to preserve this proud icon of our county – not least because we have a number of supporters of Ipswich Town Football Club in our team, whose mascot is Bluey the Suffolk!”

Sonja Moon, visitors’ centre manager at the trust, added: “We are all very excited about the new sponsorship from Penn Commercial. It is lovely to forge links with local companies and their valued contributions will support the stud farm operations (vet bills, training, shoeing and maintenance) and help us to save this critically endangered species.”

World Horse Welfare supports major conference

World Horse Welfare is the headline sponsor of the research days at the International Society for Equitation Science (ISES) conference at Hartpury in August.

The research days at the ISES “Succeed with science: performance, practice and positive partnerships” conference (10 to 12 August) focus on how science can help equestrians adopt evidence-based practices to improve horse health and performance, and horse-human partnerships.

“World Horse Welfare are internationally recognised for the work they do to improve the lives of horses, strengthen the relationship between horses and humans, and most importantly to educate humans on how better to understand horses,” said Lorna Cameron, MSc equitation science programme manager at Hartpury University.

“We feel this makes them the perfect fit for our research days and are proud to be partnered with an organisation that shares Hartpury’s values and compassion.”

World Horse Welfare chief executive Roly Owers added: “World Horse Welfare strongly believes in using research to enhance horse welfare and improve the horse-human partnership, so we are proud to sponsor the research days of ISES’ upcoming annual conference.

“The relationship between horse and rider can only improve when we better understand the impact that we have on our horses and can, as far as possible, base our approaches on evidence.”

Two new deals for HorseHage

Mark Westaway, of HorseHage’s umbrella company Mark Westaway and Son, said the firm is “delighted” to extend its sponsorship offering.

“We are passionate about supporting riders at all levels of the sport, and the breadth of horse and rider combinations taking part in these events allows us to achieve this, supporting riders and horses in their development through the levels,” he said.

BD chief executive Jason Brautigam added: “I am very happy to welcome HorseHage to the British Dressage family of valued sponsors.

“The heritage that the company has as the official forage supplier to our World Class team speaks volumes for their commitment to equestrian sport.

“I am sure that our members will appreciate and benefit from the breadth and depth of advice available to them.

“We very much look forward to working with the HorseHage team to maximise this sponsorship opportunity and hope it marks the start of a long and successful association with dressage.”

Michael Owen to compete at major British show, plus more sponsorship news

Lucy Elder — Sun, 12 Jun 2022 11:35:39 +0000

Former England footballer Michael Owen will be behind the wheel in the ride and drive competition at Bolesworth International Horse Show (29 June to 3 July) as part of a new partnership agreement.

The former England striker turned racehorse owner/breeder has signed a deal with Bolesworth Estate to attend a number of events in the Cheshire venue’s calendar in 2022.

Michael will be the “headline name” at Bolesworth International. He will join 20-time champion jockey AP McCoy and other celebrities from the sport and entertainment worlds competing in the ride and drive on “speed and style day” (30 June).

“Bolesworth is a fabulous location with a superb event calendar running across the year – where there really is something for everyone to enjoy,” said Michael.

“I am looking forward to the partnership and to be taking part in the first big event at Bolesworth this summer.

“There is real synergy between Bolesworth and [my] Manor House Stables and I hope through this partnership there will be the opportunity to showcase horse racing and racehorse ownership to a new and interested audience.”

Bolesworth Estate managing director Nina Barbour said that Michael, owner of nearby Manor House Stables, is a “familiar face” at Bolesworth.

“It is wonderful that we have now taken this a step further,” said Nina, who added that Michael’s daughter, dressage rider Gemma Owen – who has recently entered the Love Island villa – has competed at Bolesworth in the past.

“I am really looking forward to welcoming Michael to a host of events throughout the year ahead – and to be competing with him too in our big season launch event.”

Riding a Dream Academy secures funding and expansion

The Riding a Dream Academy has secured three years’ seed funding by the Racing Foundation to expand its programmes following a successful pilot year.

The academy supports young riders aged 14 to 18 from diverse ethnic backgrounds, under-represented communities and urban equestrian centres get involved in racing.

It currently runs the year-long Khadijah Mellah Scholarship for riders, plus a riding-based residential week at the British Racing School (BRS).

A parent of one of the academy students said that the positive impact it has had on her daughter’s life is “immeasurable”.

“Her lifelong dream of training as a jockey has been made possible by this opportunity and I hope she can continue to work towards her goals now that this door has opened,” the parent said. “It has literally changed her life in ways I could not have made possible – I am for ever grateful.”

To date, 60% of the academy’s applicants, and 73% of students in the pilot year, are from diverse ethnic backgrounds. This compares to just 2% of jockeys and between 3 and 5% of individuals who currently go on the industry’s entry-level foundation course.

The academy has also announced that it will add a non-riding residential week to its rosta, catering for large numbers applying who lacked access to horses and sufficient riding experience, as well as regional weeks to take the academy out into communities. All programmes will be delivered by the BRS team.

“Being able to provide amazing opportunities to talented riders and young people with an interest in horse racing from a wide range of communities is at the heart of the academy,” said co-founder Naomi Lawson, who will move from her role of director of communications at Great British Racing to lead the academy.

“We are excited to be able to expand our programmes and reach many more individuals thanks to the Racing Foundation’s funding. The pilot has demonstrated the impact that the academy can have in making racing more diverse and inclusive with our students already working in the industry, applying for the foundation course and taking up other opportunities within the sport.”

ITV Racing’s Oli Bell, who co-founded the academy, said they are “incredibly grateful” to the Racing Foundation for its “enduring support” of the academy and sharing their vision of a more diverse and inclusive sport.

“The foundation has been with us from the start when they helped to fund the original Riding A Dream documentary, which followed Khadijah Mellah’s incredible story [to become the first Muslim woman to participate – and win – a horse race in Britain], through to our pilot year,” he said.

“For us to be in the position to support many other young people from diverse and under-represented backgrounds through their funding is a fitting legacy to all that Khadijah achieved and will help racing identify and support diverse talent from across the country.”

Bates continues support of Riders Minds

Bates Saddles is extending its support of Riders Minds for the second year.

Riders Minds’ focus is on supporting the mental health of horse riders of all levels through online resources and a free, confidential 24-hour phone and text service.

“As part of our commitment to the equestrian community, Bates Saddles are delighted to support Riders Minds to raise awareness and promote the importance of mental health,” said Bates Saddles managing director Ron Bates.

“Hopefully, this initiative will help riders recognise warning signs, manage their stress and find help when needed.”

Riders Minds is also supported by British Equestrian, TheraPlate, and Charles Owen.

Boodles extends Gold Cup sponsorship after ‘epic’ 2022

(Image credit: creditUnknown)

Jeweller Boodles is extending its sponsorship of the Cheltenham Gold Cup at the Cheltenham Festival to 2023 and 2024.

Boodles managing director Michael Wainwright said the company’s board had “no hesitation” in extending its association following the success of the 2022 Gold Cup.

“After an epic build-up to this year’s Cheltenham Gold Cup and then a wonderful day for the race itself, capped by the charismatic Rachael Blackmore being the first female jockey to win it, the Boodles board had no hesitation in extending our association by another two years,” he said.

“The whole experience was fabulous exposure for Boodles, and for me personally it provided one of the best days of my life.”

Boodles is also extending its sponsorship of the Boodles juvenile handicap hurdle at the Festival, which it has supported since 2018, for a further two years and gains further sponsorship rights across the Jockey Club.

Ian Renton, managing director for Cheltenham racecourse and the Jockey Club’s west region, said: “I am thrilled that Boodles has decided to further extend its relationship with the Festival by agreeing to sponsor the next two renewals of the Cheltenham Gold Cup.

“After enjoying a record attendance this year, the 2023 running of the Boodles Cheltenham Gold Cup takes place on St Patrick’s Day and the great race celebrates its centenary in 2024, so I am sure there are some truly memorable days ahead.

“Boodles is now approaching a decade of involvement with the Festival and hopefully has reaped the benefits of its association with the four biggest days in jump racing.

“Coverage of the Festival seems to start earlier and be more extensive with each passing year and it was a milestone moment this year when the Boodles Cheltenham Gold Cup received its first broadcast on national television in the USA.

“We look forward to continuing to work alongside the team at Boodles with their tremendous passion and commitment as well all our other partners, both old and new, in the coming times ahead.”

NAF supports Hartpury summer fixtures

(Image credit: Sally Newcombe)

NAF is continuing its support of major summer equestrian fixtures at Hartpury University and College this year.

Eloise Chugg-Martin, UK sponsorship and events manager for NAF, said the fixtures are “such a principal part of our events calendar”.

“We’re thrilled to welcome competitors new and returning, along with spectators, and are looking forward to a jam-packed summer of quality sport around Hartpury’s impressive venue,” she said.

Phillip Cheetham, equine director at Hartpury, added that NAF is a “hugely important part of the Hartpury family and is synonymous with equestrianism at Hartpury”.

“It’s a privilege to be aligned with a brand that is instantly recognisable and trusted by so many equestrians, as well as being a leading champion of clean sport,” he said.

Badminton, Chatsworth and Bramham sign new sponsorship deals, plus more partnership news

Lucy Elder — Sun, 01 May 2022 11:03:45 +0000

Ford official Badminton vehicle supplier

Ford is to be the official vehicle supplier at the 2022 Badminton Horse Trials, presented by Mars Equestrian (4 to 8 May).

Ford will supply vehicles to enable officials to carry out their task around the park, and will use the event to showcase its electrified vehicles.

“Badminton is an ideal fit for Ford, especially with the emphasis on sustainability, and we are very much looking forward to being part of the event,” said Howard Kee, of Ford.

“We know that people still have a lot of questions, not to mention anxiety, about the switch to electric and we are looking forward to answering queries and, we hope, banishing any myths.”

Event director Jane Tuckwell said: “I for one am very much looking forward to getting behind the wheel of one of Ford’s vehicles and I know other officials will thoroughly enjoy the experience. We very much look forward to welcoming Ford to Badminton.”

Badminton final scores

Lister’s support for Royal Three Counties Show

Leading clipping and shearing equipment manufacturer Lister is sponsoring the “ask the groom” feature at the 2022 Royal Three Counties Show in Malvern (17 to 19 June).

“Ask the groom” will include guest talks from a range of equine industries, sessions on practical horsemanship, the mounted police, plus live clipping demonstrations.

“With Royal Three Counties Show being so close to Lister’s factory in Gloucester, it is an event that is very much close to our hearts,” said UK sales territory manager Hefin Rowlands, adding that the firm is also looking forward to supporting the shearing event along side “ask the groom”.

“Education plays an important part in what we do and having the opportunity to bring live clipping to the show, will be not just insightful for those starting out but also for those with many years of clipping experience behind them.”

He added there will be demonstrating how to clip, as well as creative clipping and managing health conditions, such as PPID (Cushing’s).

“As for the shearing, having supported the event ever since it began, it is great to see it return in such an important year ahead of the World Championship. The event will certainly bring thrills and excitement to the show,” he said.

Wellness brand Walker & Morland joins Chatsworth International Horse Trials as a new key sponsor this year (13 to 15 May).

The terms of the agreement mean the brand is key sponsor of the 2022 event, with the intent of developing a longer-term relationship. This year’s fixture will also act as a campaign launch for Walker & Morland’s rollout across the UK and worldwide.

“We are very excited to welcome Walker & Morland to Chatsworth International Horse Trials, which will be returning bigger and better than ever after an enforced gap of two years,” said organiser Patricia Clifton.

“The event will mark the launch of Walker & Morland’s luxurious new wellness range. We’ve been incredibly impressed by the scientific rigour the brand brings to creating safe and restorative products that can be used with confidence by athletes and enthusiasts alike.”

The brand, which uses natural ingredients including cannabidiol (CBD) is part of Tenacious Labs. The firm states that it uses pure CBD isolate containing 0% THC (the main psychoactive compound in cannabis that produces the high sensation) and says its products meet World Anti Doping-Agency (WADA) standards. Tenacious Labs’ website states that all its products are manufactured and tested in certified laboratories and third-party batch tested “to meet the strictest standards”. The UK Anti-Doping (UKAD) position on CBD products can be found on the UKAD website.

New best turned-out horse prize at Bramham

British Horse Feeds is delighted to be awarding a new best turned-out prize at Bramham International Horse Trials (9 to 12 June).

The Yorkshire-based company will present the British Horse Feeds best turned-out prize, which will run alongside the Hiho Silver-sponsored best-dressed rider, at the initial horse inspection.

“As one of our most local events we have enjoyed supporting it for a number of years and are pleased to be back this year with the British Horse Feeds Best Turned Out prize for the best turned-out horse,” said Hattie l’Anson of British Horse Feeds.

Event director Nick Pritchard added: “The British Horse Feeds best turned-out prize is a great addition to the prize list, recognising all the hard work and effort that goes into preparing the horses by the riders and their grooms.

“It is great to have support from British Horse Feeds, another Yorkshire company to continue the family and heritage feel of Bramham.”

The company already sponsors the British Horse Feeds under-25 CCI4*-L, the Fibre-Beet horse inspection area and the Speedi-Beet Double Feat cross-country fence at the event.

Steve Guerdat in new Horseware Ireland partnership

Gold medal-winning Olympic showjumper Steve Guerdat joins Horseware Ireland’s team of global sponsored riders.

The equestrian brand launched a worldwide new campaign with Steve, to coincide with the launch of its spring/summer collection, titled: “Steve Guerdat – ‘A True Horseman, Through It All’.”

“Horseware Ireland is a brand I have long admired for creating the most carefully and thoughtfully designed products for horse and rider,” said Steve.

“Since my earliest days as a young rider, I’ve seen that they’re the best at what they do. That’s really important to me as everything I do centres around the comfort and wellbeing of my horses.

“Being named a global sponsored rider by Horseware Ireland is such an honour for me and I’m proud to work with a brand that shares my values.”

Horseware Ireland chief executive Mark Saunders added: “His story is both inspiring and moving. Steve so completely embodies what it means to go ‘through It all’ and what it means to be a true horseman – the emotional journey, the life lessons, the heartbreaking losses, the absolute trust, and the unwavering bonds that have led to unforgettable victories.

“Steve shares these insights in our short film, which will resonate with horse lovers everywhere.”

New deals for Sameh el Dahan

British showjumper Sameh el Dahan has secured sponsorship from Dominick Rugs and its UK distributor The Centre Line.

Sameh, who is based in Northern Ireland and rode for Egypt before switching to compete under the British flag, rides as part of the WKD showjumping team with owner and business partner Joanne Sloan Allen.

“My horses will be protected from the changeable weather and extremely comfortable in their stable and travel rugs too. Thanks to the team at The Centre Line for helping fit the rugs and for all their advice. I stand behind this brand and recommend them to all,” said Sameh.

Sameh has also signed a deal with Hi Form Equine UK, UK distributors of supplement brand Hi Form.

He has been supplementing his horses with Oxydane, which is designed to promote and maintain a healthy immune system, and joint supplement Proflamaid Plus on a trial basis for several months.

“Hi Form are delighted to welcome Sameh, another talented rider on to their select team. Each individual rider has been chosen for support as they have independently chosen to buy and feed the supplements,” said a spokesman for the company.

Sundown sponsors British rider

British event rider Will Rawlin has signed a sponsorship deal with horse bedding company Sundown Products.

His first public role as brand ambassador for the British firm will be leading a course-walk at the Fairfax & Favour Rockingham International Horse Trials on 21 May for winners of a Sundown-run competition.

Will has been using Sundown’s straw bedding products for more than six years, and all 16 horses in his current string are bedded on a combination of Sundown Green (chopped wheat straw) and Sundown Yellow (chopped rapeseed straw).

“All of my horses love their Sundown bedding and it’s reassuring to see them lying down and getting their rest. We have a good routine on the yard, with the horses’ beds topped up with fresh Sundown bedding twice a week. It rots down really quickly in the muck heap, and even the messier horses do really well on it,” said Will.

“I’m really delighted to be sponsored by Sundown and working with them as a brand ambassador. I genuinely love their bedding products and it’s great to be building on our long-term relationship.”

Hickstead Derby backer extends commitment, plus more sponsorship news

Lucy Elder — Sun, 24 Apr 2022 11:05:37 +0000

Al Shira’aa extends Hickstead Derby sponsorship

Al Shira’aa has extended its title sponsorship of the Hickstead Derby for a further three years.

The stables first sponsored the iconic class in 2017 and the new agreement means they will remain as main sponsor until at least 2024.

Al Shira’aa, founded by HH Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan, has stables in the UAE as well as in the UK.

“Al Shira’aa is delighted to support the annual Hickstead Derby,” said the sheikha. “As an owner and proud breeder, supporting these historic classes in Great Britain allows us to be placed firmly on the European map, showcasing the fruits of our production and the quality of British bred-horses.

“I am thankful to the showjumping community in the United Kingdom for allowing us to be part of these fantastic shows on the British showjumping calendar, and to the Bunn family for their heritage in this sport, creating a fantastic showground for owners, breeders, horses, riders and spectators. With the absence of this thrilling class for the past two years, I hope everyone enjoys this year’s Derby as much as we do.”

Hickstead director Lizzie Bunn said: “As we look forward to the 60th Derby, I am proud to see the showground that my father created, and its most famous class, still flourishing.”

Countryside Alliance sponsors Festival of Hunting

The Countryside Alliance has become a key sponsor of the Festival of Hunting.

This year’s festival returns to the East of England Showground on 20 July and encompasses the 134th Peterborough Royal Foxhound Show.

Countryside Alliance chief executive Tim Bonner said: “As long-term supporters of the Festival of Hunting and the Peterborough Royal Foxhound Show, the Countryside Alliance is delighted to have become a key sponsor of this truly unique celebration of hounds. The Alliance is committed to protecting the future of all lawful hunting activities and we look forward to welcoming our members and supporters to this year’s event.”

Richard Bramley, chairman of the East of England Agricultural Society, added: “As organiser of the event we have always been strongly supported by the Countryside Alliance with the Festival of Hunting, therefore it gives me great pleasure announcing they have agreed to strengthen this even further by becoming a key sponsor from 2022.”

Kask joins forces with Helgstrand Dressage

Italian helmet manufacturer Kask has signed a deal with Helgstrand Dressage.

“This new collaboration with one of the most important dressage stables in the world represents a source of great pride and satisfaction for our company and we expect it will continue in the years to come,” said Kask general director Diego Zambon.

“As a new partner of Helgstrand Dressage we look forward to accompanying their athletes during competitions both at national and international level, guaranteeing maximum safety and comfort.”

Bookmaker Fitzdares has committed to a one-year sponsorship deal of the Thirsk Hunt Cup.

The mile handicap first ran in 1859 and is Thirsk’s most prestigious race. The 2022 edition takes place next Saturday (30 April).

“We are very excited to have Fitzdares as our new partner for the Thirsk Hunt Cup,” said Thirsk manager and clerk of the course, James Sanderson.

“With their generous contribution towards the race, we are able to offer a total prize fund of £50,000 and so we look forward to another highly competitive renewal.”

Fitzdares chief executive William Woodhams added: “We are fully committed to supporting UK and Irish racing and therefore we could not be happier to be heading up to Thirsk, for the first time, to sponsor the historic Thirsk Hunt Cup.”

Haygain partners with Scott Brash

Haygain has signed a partnership agreement with British Olympic gold medallist and Rolex Grand Slam of Show Jumping winner Scott Brash.

Scott deepened his interest in respiratory health through educational days hosted by his long-term sponsor, Boehringer Ingelheim.

“It was in the course of [those education days] that I learned what the Haygain machine does and how it really helps get the dust particles out of hay and haylage,” he said.

Scott has all three of Haygain’s models, for use at home and travelling.

“I started seeing some of the top guys have it at the top shows, and to smell the sweetness of it when you walked into their stables,” Scott said, adding that Haygain is very useful on the show circuit.

“I think the Haygain is really key to healthy horse management when you don’t have much control over the rest of their environment.

“Your horses always come first and their happiness and wellbeing are what matter most.”

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‘Audience is key’: how professional riders could learn from equestrian influencers online

Becky Murray — Sun, 20 Mar 2022 21:03:19 +0000

Professional riders could be using social media more to their advantage when marketing themselves to brands.

As more companies offer sponsorship opportunities and ambassador roles, the topic of how professional riders use social media compared to equestrian influencers, and the importance of brands understanding the difference between what the two can offer, has been discussed.

“I absolutely don’t have a problem with this, but I think riders bring a whole different set of things to the table which can be so positive for the brand and themselves. But if riders want to get sponsorship, it’s really important they look beyond their riding talent, because there is such strength coming from influencers, who are doing a really good job.”

“Everything takes time and money, so while some riders could be losing out, it’s not always necessarily their fault. Riders are often running a business, looking after their employees and looking after owners,” she said.

“For brands, audience is really key. There’s a place for professional riders and influencers, and I think riders have got a lot to learn from influencers, but brands have to realise there is a big difference between the two and maybe placing the same demands on riders as influencers isn’t the right way to go. If a brand wants a tailored post about their product each week and a different one on Facebook and Instagram, and say that rider has 15 sponsors asking the same thing, they just wouldn’t have the time to do it.”

Feed manufacturer Spillers supports professional and grassroots riders and told H&H it has different strategies and expectations for each group. The company’s “supported professional riders” include William Fox-Pitt, Joe Stockdale and Ben Maher, and the grassroots riders include 10 ambassadors who have been appointed from across the disciplines.

“Professional riders tend to have a lot more horses and thus require greater tonnages of feed, but deliver ‘equestrian celebrity’ impact. Influencers on the other hand usually only have one or two horses, so the cost of us supplying feed is considerably less and they tend to engage well across our leisure category.

“Our end users like to know what the professionals feed and how they perform, but they also enjoy engaging content from horse owners they can really relate to. It’s all about achieving a balance – there is a place for both.”

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(Image credit: Alamy Stock Photo)

Badminton’s official charity for 2022 revealed, plus the latest sponsorship news

Lucy Elder — Sun, 13 Mar 2022 11:57:23 +0000

Riding for the Disabled Association is Badminton’s official charity

The Riding for the Disabled Association (RDA) has been revealed as Badminton Horse Trials’ charity of the year for 2022.

“We had chosen the RDA as our charity for 2020, so we are delighted that the time has now come that we can assist with their fundraising and awareness,” said Badminton event director Jane Tuckwell.

“We recognise the wonderful work the charity does and I know our audience will be looking forward to supporting them during the 2022 event.”

Badminton runs from 4 to 8 May this year and the partnership is a fundraising and awareness-boosting opportunity for the RDA.

“This is a big year for RDA, as we launch exciting new plans to strengthen and grow our network and allow even more people to benefit from horses,” says RDA director of communication and insight Caroline Ward.

Badminton final scores

“Being named charity of the year for Badminton is a fantastic opportunity for us to shout about what we do and encourage visitors to give their support.

“We are grateful to the organisers for choosing us in this very special year, and look forward to welcoming visitors to our stand to find out more about the fantastic work of our volunteer groups all over the UK.”

Westown Stud, which specialises in breeding Dartmoor and Highland ponies, is confirmed as sponsor of the Horse of the Year Show (HOYS) working hunter championships in 2022.

“We have been attending HOYS over the last 20 years as spectators and the last 10 we have been lucky enough to have a number of native ponies representing us,” said Sarah Weston, of the stud.

“Dougal Of Dykes, a Highland stallion now 16 years old, has contended both the flat and workers section, and Westown Fire Cracker, a Dartmoor stallion, contented the 122cm M&M [mountain and moorland] working hunter pony.

“Pumphill Pantheon, a Dartmoor gelding, and my daughter, then aged eight, were lucky enough to be placed in the M&M first ridden class, but most recently Westown Wild Fire, my five-year-old Dartmoor stallion, won the Dartmoor/Exmoor/Shetland class at HOYS 2021, ridden by Sarah Parker.

“It was magical and surreal. Everyone wants their ponies and horses to compete at this prestigious event and to win there was something I had only dreamed of!”

She added: “Having spent so much time and energy at HOYS 2021 after the pandemic we thought it would be fabulous to get more involved and give something back.

“Being passionate about horses and breeding, this is the place to come and view all those who have made it.”

HOYS runs from 5 to 9 October at the NEC, Birmingham.

Smad Place to represent WellChild

Popular grey Smad Place has been appointed equine ambassador to Cheltenham Festival’s charity partner WellChild for 2022.

Trish and Peter Andrews’ 15-year-old gelding, loved for his bold jumping displays during his career, is the first equine ambassador for the charity.

He will take part a number of events to mark the partnership, including the ceremony to rename the horse walkway as the WellChild Walkway at 12.40pm on Tuesday (15 March).

“We are delighted to have Smad become an ambassador for WellChild as it is such a wonderful charity and one we are great supporters of,” said Trish.

Sarah Haydon, who looks after Smad Place in his retirement, said it was a fitting honour for a worthy horse.

“Smad is an amazing ‘nanny’ [and] child-friendly fan,” she said. “My two children, aged five and two, really do dote on him.”

WellChild chief executive Colin Dyer added: “What better way to acknowledge the amazing support the whole racing community is giving to WellChild than to have a much-loved racehorse as an ambassador for the charity?”

Other partnerships confirmed for this year’s Festival include the Craft Irish Whiskey Co, which is the new sponsor of the Festival Plate Handicap Chase on day three (Thursday, 17 March).

The winner of the race will be presented with a rare collector’s edition of The Taoscán, which retails at €1,200 (£1,000).

This is the first partnership between the Jockey Club and the company, and the two-year deal means it will also sponsor the race at the 2023 Festival.

Airline Ryanair has also committed to sponsor a second race, adding the Grade Two Ryanair Mares’ Novices’ Hurdle (17 March) to its books.

The company has sponsored the feature Grade One Ryanair Chase on the same day since 2006.

NAF and British Riding Clubs strengthen partnership

British Riding Clubs (BRC) has forged an “even stronger partnership” with equine supplement and products brand.

NAF has been welcomed as the “very first and only” official partner of BRC.

The new deal involves NAF continuing with its sponsorship portfolio with BRC, including the national championships and national horse trials championships. The NAF team will also be on hand to offer a range of benefits to BRC members, such as free nutritional advice, training opportunities and more.

Rachael Hollely-Thompson, head of BRC, said “I am delighted that we have been able to cement the relationship between BRC and NAF even further.

“#teamnafbrc will go from strength to strength as we work closely to the benefit of our clubs and members. NAF’s dedication to horse owners should be celebrated and their contribution to keeping horses healthy, and especially our competition horses, is invaluable.

“Their expertise in clean sport is hugely important to BRC and we thank them for always keeping the horse at the forefront of their minds. We have some exciting things to look out for this year and we can’t wait to share them with you.”

Eloise Chugg-Martin, NAF sponsorship and events manager, added: “We have enjoyed a long and successful partnership with BRC and we are pleased to have been able to build on this and subsequently become the first official partner.

“Every club and member of BRC will have access to our five-star advice and support and this is what makes this partnership the perfect fit as our products have been developed and created to support all horses.”

Launching British Eventing Support Trust

Insurance firm Lycetts is sponsoring the British Eventing Support Trust launch ball at Thoresby Park (2 April).

The black-tie event is in aid of the recently formed charity, which aims to help riders through difficult times and to promote, research, develop and implement safety initiatives.

“We are delighted to be sponsoring the launch ball at the Eventing Spring Carnival to raise money for the British Eventing Support Trust,” said Anna Goodley of Lycetts.

“It is set to be a fantastic evening and we would encourage riders, owners, supporters and all those looking for a great evening to get their tickets booked to reserve their place.”

Jane Rudd, of the British Eventing Support Trust added: “Since the charity was launched in September last year at the Bicton Arena CCI5* Horse Trials we have had some fantastic support offered.

“This is our first major fundraiser and we want to make sure it is a fantastic first evening celebration and a night to remember.”

Gemma Tattersall becomes Equitex UK ambassador

(Image credit: Jo Hansford Photography)

Equitex UK is now sponsoring five-star winner Gemma Tattersall with its saddle pads.

Gemma discovered and bought some Equitex pads at the end of last season and has been trialling them over the winter.She was so pleased with the results that she will be riding in them this season.

“I literally absolutely love them. It’s what I’ve been looking for my whole career – honestly! I just want to ride in them all the time,” said Gemma.

Amanda Fisher, UK distributor of Equitex saddle pads, said she is thrilled to have Gemma on board as an ambassador.

“It’s great to see another rider at the top of their sport, putting their trust in Equitex. It’s a true testament to how special these saddle pads are, and we can’t wait to see what Gemma achieves riding in them.’’

Style awards, major dressage series and international horse trials secure sponsorship deals

Lucy Elder — Sun, 06 Mar 2022 11:54:46 +0000

KBIS to support young equine dressage stars

British Dressage’s (BD) insurance partner KBIS has taken on title sponsorship of its young horse and pony championships.

The 2022 championships feature classes for horses aged four to seven years old, with the pony classes for four- to six-year-olds.

“We are very excited to sponsor the Young Dressage Horse Championships along with the Young Pony Championships,” said KBIS managing director Guy Prest.

“As a highlight in the calendar for so many, we are delighted to be involved and would like to wish all competitors the very best of luck. At KBIS, we endeavour to provide sponsorship at all levels of the sport we love and believe these championships encompass this perfectly for riders, owners, breeders and producers alike.

“Focussing on the health, happiness and longevity of each equine athlete, the values at the core of these championships are synonymous with our own at KBIS. We look forward to watching these talented riders, horses and ponies make their mark on the dressage world.”

Qualifiers start in March, with the young horse semi-finals at Hartpury Festival of Dressage (6-10 July) and Port Royal Equestrian (22-24 July). The pony championships will be held during Hartpury Festival of Dressage and the horse championships at the Le Mieux National Dressage Championships at Somerford Park (15-18 September).

“We’re delighted to have the support of KBIS for this iconic series which so many youngsters have benefited from and given the basis for the careers of leading horses like Valegro, Uthopia and Woodlander Farouche,” said BD training director Harry Payne.

Investec continues support

Wealth management firm Investec is continuing its support of BEDE Events fixtures with title sponsorship of the Saturday of the Eventing Spring Carnival at Thoresby Park (31 March-3 April).

The Nottinghamshire fixture is the first international in Britain’s 2022 eventing calendar, with CCI2*-S, CCI3*-S and CCI4*-S – incorporating the Lycetts Grantham Cup – running alongside national classes.

Investec Saturday will feature the CCI3*-S Investec Bowl, plus intermediate, open intermediate and open intermediate under-21 sections.

“Investec have been much valued and very loyal supporters of our events and we are delighted to have them as title sponsors of Investec Saturday,” said Stuart Buntine of BEDE Events.

“Momentum is now gathering pace and we are looking forward to a fantastic three days in the stunning surrounds of the Thoresby Estate and the Thoresby Hall Hotel.”

Andrew Ryde, of Investec, added: “We have sponsored and supported at BEDE Events for nearly five years now and are really looking forward to the Eventing Spring Carnival.

“It is an excellent venue in a fantastic setting and everyone is welcome to come and see us for drinks in the Investec marquee on the cross-country course, where we will also have livestream coverage.

“Being based in Sheffield we have the opportunity to reach out to existing and potential new clients in a superb, social occasion which everyone can enjoy.”

Online fashion retailer Never Fully Dressed is sponsoring the style awards on ladies’ day (8 April) at the 2022 Randox Grand National Festival.

The brand is offering a £500 voucher to the winner, a £250 voucher to the runner-up, and a £100 voucher to third place.

These vouchers are in addition to other style award prizes, which include up to £5,000 cash, a staycation break with Iconic Luxury hotels and dinner and drinks for two at The Art School in Liverpool.

“Renowned for our bold, standout prints and multi wear styles, Never Fully Dressed is a brand that empowers women to feel good and what better way to do that than dressing up for the races,” said Never Fully Dressed’s press and marketing manager, Jemma Parker.

“Randox Ladies Day is especially exciting for us and we can’t wait to to inject colour, fun and sass into such a special occasion.”

The brand has also released a race day edit at neverfullydressed.co.uk

Will Rawlin joins Hi Form

Equestrian nutrition specialists Hi Form has signed a sponsorship deal with British five-star event rider Will Rawlin.

Will approached Hi Form when he was struggling to keep condition on one of his horses. He was pleased with the results, and moved all 10 of his horses on to Hi Form supplements two months later.

“Hi Form have so much knowledge and experience, they offer huge support to my team at Will Rawlin Eventing,” said Will.

“Their dedication and commitment to my horse’s welfare and health is so reassuring. I have absolute faith in the products, and their support.”

A Hi Form spokesman added: “We don’t offer a quick fix, we offer a way to maintain health and wellbeing that is economical, sustainable and visibly effective.”

Support for WellChild

WellChild, the national charity for seriously ill children, will be the official charity partner of the Cheltenham Festival (15-18 March) again in 2022.

The Cheltenham-based charity helps children and young people living with serious health needs to have the best chance to thrive, properly supported at home with their families.

It was official charity partner to the Festival for the first time in 2021.

“We would like to thank the Jockey Club and everyone involved with the Festival for the energy, enthusiasm and hard work they have put into including WellChild in this year’s event and supporting our work with seriously ill children and their families across the UK,” said WellChild chief executive Colin Dyer.

“In fact, we would like to thank the entire racing community – from owners, trainers and jockeys through to racing fans everywhere — for the huge boost they are giving to families with complex needs children. Times are very tough for the families that WellChild support and those difficult days look set to continue. Thanks to you we can offer hope and practical help to them as they carry on the struggle to give their children the very best chance to thrive.”

Title sponsor secured for BE80 championship at major venue, plus more sponsorship news

Lucy Elder — Sun, 06 Feb 2022 11:57:05 +0000

The supplement brand is revealed as title sponsor of the NAF Five Star BE80 Championship, held at Bramham International Horse Trials (7 to 9 June).

This year only, the route to the championship will be through direct qualification. Eligible combinations who win any BE80 section between 3 May 2021 and 1 May 2022 will qualify for the 2022 final at Bramham.

NAF’s support extends across the qualification pathway and the company is also title sponsor of the BE80 national qualifiers that will be held at the area festivals ahead of the 2023 and 2024 national championships.

“We couldn’t be happier to be welcoming NAF on board as title sponsors for the championship,” said British Eventing chief executive, Helen West.

“NAF has consistently been long-term supporters of equestrian sport as a whole as well as being an official partner of British Equestrian, with whom they also assist deliver the clean sport message.

“We look forward to working alongside the team at NAF as well as the team at Bramham, who are committed to giving our members a fantastic championship event to remember.”

A NAF spokesman added: “The NAF Five Star BE80 Championship will provide British Eventing members with the opportunity to compete at one of Britain’s most prestigious horse trials and we are excited to be involved in helping to bring the championship to fruition for the first time.

“We have supported both the amateur and professional levels of eventing for many years and we look forward to having the chance to meet the competitors headed to Bramham Park later on this year.

“The clean sport and efficacy messages that we strive to deliver are also key here and the team at NAF is always on hand to assist with any nutritional advice that British Eventing members need.”

Major sponsors revealed for Aston-le-Walls

Title sponsors have been confirmed for two of Aston-le-Walls’ key British Eventing fixtures in 2022.

Cadenza Eventing will be title sponsor of Aston-le-Walls (2) (11 to 14 May), which features classes from BE100 to open intermediate across the five days.

Long-term sponsors Dassett Eventing will continue its title support of the July event, Aston-le-Walls (3) (22 to 24 July), where sections run from novice to advanced, including an eight- and nine-year-old advanced class.

Organiser Nigel Taylor thanked those involved for their support.

“It makes it so much easier to reinvest in the site and the horse trials when you know you have decent sponsors, willing to back the sport,” he told H&H. “Otherwise, without that money coming in, it makes it very difficult in this day and age to keep reinvesting.”

Neue Schule extends sponsorship

Bit specialist Neue Schule has extended its backing of BETA (British Equestrian Trade Association) International by two years.

The event returns to Stoneleigh from 11 to 13 September 2022.

Sarfraz Mian, Neue Schule chief executive, said the firm is “very much looking forward” to supporting the “remarkable BETA International team” in delivering the 2022 event.

“BETA International has proved to be incredibly valuable for Neue Schule throughout our years of sponsorship,” he said.

“The trade fair delivers excellent UK and international exposure, and has brought results that have far exceeded our expectations.

“I am very optimistic that we can build on what was achieved at last year’s BETA International, the first since the lifting of lockdown restrictions. We can take all the lessons learned from that show and make the 2022 exhibition a highly successful event.”

Impact Exhibitions & Events has taken over the organisation of BETA International from Equestrian Management Consultants (EMC). The move has been prompted by the impending retirement of EMC’s commercial manager Claire Thomas, who has organised the exhibition for the past 17 years.

BETA International organiser Gordon Thomas, of Impact Exhibitions & Events, added: “Neue Schule’s continued commitment to BETA International reflects the importance of the exhibition. We’re excited to be working on this great show, helping to make it a huge success for exhibitors and visitors.

“We’ll be working closely with BETA’s trade fair committee to make sure the show continues with its winning formula.”

The feature Grade Three handicap chase on Kempton’s 26 February card has been renamed the Coral Trophy and received a £50,000 increase in prize money.

The three-mile chase features £150,000 total prize money, up from £100,000. There are significant prize money increases on other races on the same card, owing to Coral’s investment and group-wide increases in prize money by the Jockey Club, announced in 2021. The total prize money on Coral Trophy Day stands at £366,800.

“This handicap chase has always been an important part of the racing calendar and has been won by some wonderful horses down the years,” said Barney Clifford, the Jockey Club’s regional head of racing and clerk of the course at Kempton Park.

“In partnership with Coral, we want to keep this race at the forefront of owners’ and trainers’ minds and ensure that they target their best staying chasers here.

“By providing record prize money, renaming it The Coral Trophy and introducing a perpetual trophy for the winner, we hope that both the industry and racing fans alike will see that we are serious about reinvigorating the day and maintaining the prestige of this fantastic race.”

NutriScience Equine Supplements and Kevin McNab in new deal

The equine supplement brand has signed Australian Olympic team silver medal-winning eventer Kevin McNab as a brand ambassador.

“We are thrilled to have Kevin on board, he is a hugely successful event rider with a fantastic yard of horses,” said European sales manager Padge Whelan.

“Since starting on NutriScience supplements, Kevin’s horses have been thriving ahead of the coming eventing season. We are very proud to be supporting such a talent and look forward to enjoying his future success with his string of exciting horses.”

Director of Blackfort Equestrian, Molly Kaye said the company is “incredibly excited” to be working with Eland Lodge in this way.

“We are delighted to be offering a special shopping experience during these events. We’re looking forward to introducing the brand we’ve built and the products we’ve created to our local riders,” she added.

John Coupland, director of Eland Lodge Equestrian, said: “Unaffiliated one-day events at Eland Lodge give entry level riders a chance to shine and experience a new level of competition, an important step in their journey towards affiliated competition.

“The Blackfort Equestrian collection has been well received by our customers at Eland Lodge, and we know everyone attending will be excited by this new sponsorship collaboration.

“Having taken the equestrian clothing world by storm in just a small amount of time, we are excited to see more of Blackfort.”

View the Blackfort Equestrian range at elandlodge.com

New leading rider award at major horse trials, plus more sponsorship news

Lucy Elder — Sun, 30 Jan 2022 12:03:07 +0000

Animalintex sponsors eventing leading rider award

A new leading rider award at the Eventing Spring Carnival at Thoresby Park will debut this year, sponsored by Animalintex.

The fixture is home to the CCI4*-S Grantham Cup, one of the major international spring one-day contests, as well as short format two- and three-star classes and national sections.

The Animalintex leading rider award will run over the three days (1 to 3 April), with points awarded for the top six placings in all classes. The top three riders will receive cash prizes and the winner will also be presented with the leading rider trophy.

“Without doubt the Animalintex leading rider award is a fantastic new idea for us and is a concept that has been very popular in the world of racing at the major festivals for many years,” said Stuart Buntine, of organisers BEDE Events.

Lindsay Hall, product manager at Robinson Animal Healthcare, which owns the Animalintex brand, added: “We were very pleased with the sponsorship when we supported the Pony Club mounted games at Osberton International in the autumn, which was also run by the BEDE Events.

“We are really excited about sponsoring the Animalintex leading rider award and hope it adds even more prestige to this high-profile horse trials.”

Floors Castle International Horse Trials returns to the eventing calendar in May following a three-year hiatus, and with a new title sponsor.

Malcolm Group, a family-run logistics, construction and maintenance services company that celebrates its centenary this year, has signed as title sponsor.

There were fears the fixture would be lost, after the previous organisers announced that the 2019 event would be the last.

But Jamie Innes, who previously organised both Floors Castle and Thirlestone, worked with organisers the Edward family to revive the event.

“Floors has always been one of our favourite events. As a family all six, all of us have competed there from BE90 through to intermediate. We are delighted to have the opportunity to organise this prestigious Scottish event,” said organiser Bruce Edward, whose family business Kick On Events also runs Hopetoun and Forgandenny.

“The Malcolm Group is a long-standing supporter of Scottish eventing, They are friendly and approachable people whom we are delighted to have on board.”

The 2022 event, by kind permission of the Duke of Roxburghe, will run from 13 to 15 May, with classes from BE80 to CCI3*-S.

Boodles signs Cheltenham Gold Cup deal

Jeweller Boodles is the new sponsor of the Cheltenham Gold Cup.

The move expands on a multi-year partnership between Boodles and the Cheltenham Festival. The brand sponsored the leading jockey award at the Festival for four years, before taking on sponsorship of the Boodles Juvenile Handicap Hurdle from 2018.

Last year’s flagship Grade One ran without a sponsor, after a deal with Magners – originally signed for three years – came to an early end. The cider brand was title sponsor of the race and presenting partner of the Festival in 2019 and 2020, but it was revealed in December 2020 that it would not be continuing.

Naming rights for the 2021 event went to children’s charity WellChild. The charity will continue to be supported by the Jockey Club through continued involvement with the Festival.

Boodles has also donated a piece from its “Radiance” collection to auction in support of WellChild.

“It is wonderful to enjoy this association with Boodles, such an iconic British brand, at Cheltenham and we are very proud to see this partnership expand to take on the most prestigious jump race in the world,” said Ian Renton, managing director of Cheltenham racecourse and the Jockey Club’s west region.

Boodles chairman Nicholas Wainwright added that the company is “thrilled to have the opportunity”.

“We have had a long association with horseracing at Aintree over many years – having been established in Liverpool in 1798 – and of course in recent years at the home of jump racing, Cheltenham,” he said.

“Our involvement and sponsorship of the Cheltenham Gold Cup is a perfect fit for us and we are going to enjoy the journey.”

The Boodles Cheltenham Gold Cup runs on the fourth day of the Festival (Friday, 18 March).

Bates Saddles secures official partner status

The brand is the new official saddle partner to British Equestrian in its third major signing in a year.

The news follows Bates Saddles’ joining both British Eventing and the German Equestrian Federation as official partner in 2021. It is also the official saddle of the United States Eventing Association.

“As an organisation, they share the same fundamental values in respect of equine welfare and comfort and we look forward to sharing their knowledge and expertise with our own audience,” said British Equestrian chief executive Jim Eyre.

“The team at Bates Saddles have a strong desire to ensure all riders, no matter what saddle brand they ride in, have informative material readily available to them when it comes to saddle fitting to ensure every horse can be ridden as comfortably as possible. This is naturally a core objective for ourselves and we look forward to working alongside them in this exciting new partnership.”

Bates Saddles managing director, Ron Bates, added: “The guiding principle behind each of our saddlery innovations is to put horses first.

“As a national governing body, British Equestrian provides exemplary leadership to equestrians throughout the country, bringing awareness to horse welfare and wellbeing. We are extremely proud to contribute to this undertaking and look forward to the opportunities this partnership will bring.”

The hay steamer brand has joined British Dressage as official partner, following recent deals with British Showjumping, British Eventing and British Equestrian.

The new three-year agreement means Haygain is now BD’s official hay-steaming supplier.

“It’s a great start to 2022 to be able to welcome Haygain as our latest official partner,” said BD chief executive Jason Brautigam.

“We’re looking forward to working with the Haygain team to promote the benefits of their products that support the well-being of our equine athletes and help to ensure that they remain happy and healthy.”

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(Image credit: David Kennedy/Athalens)

Racing tickets for NHS workers, eventing sponsor confirmed, plus more charity and partnership news

Lucy Elder — Sun, 16 Jan 2022 19:02:55 +0000

Blue Light

British racing has partnered with Blue Light Tickets to offer a complimentary trip to the races to all those working in the emergency services, NHS and social care sectors.

The Racecourse Association (RCA), the representative body of all British courses and Racing Together, British racing’s community engagement arm, has facilitated the donation of thousands of tickets for Blue Light Tickets members to redeem as thanks for their efforts during the pandemic. All 59 British racecourses are involved, as is the National Horseracing Museum.

“We are delighted and proud to offer this gesture of thanks to key workers for their ongoing work in helping the country out of the grips of the pandemic,” said Paul Swain, raceday experience and communications manager at the RCA.

“It is testament to the level of support from within our membership that all racecourses signed up to this initiative without question, for which I am grateful.

“I sincerely hope that everyone who participates has a fantastic day at the races, with our thanks, and that they continue their sterling work to support communities.”

Lycetts Insurance Brokers

The insurance brokers has renewed its sponsorship of the Grantham Cup, the feature CCI4*-S class at the Eventing Spring Carnival at Thoresby Park (1 to 3 April).

This will mark the 11th year Lycetts Insurance Brokers has supported BEDE Events, which organises Thoresby (pictured, top). The Grantham Cup was previously held at Belton, before the fixture moved.

“Lycetts are delighted to be cementing their support of eventing by sponsoring the Grantham Cup for the 11th year, and look forward to seeing many of you at the exciting venue of Thoresby,” said Anna Goodley, of Lycetts.

Ascot racecourse

The venue has announced funding commitments to provide crucial support for charities and the community in 2022 through its Ascot Racecourse Supports community and charity programme.

More than £25,000 grant funding has already been promised to seven charities for the year ahead through the Berkshire Community Foundation. That includes £5,000 to the Renova Trust, which provides housing to formerly homeless or precariously housed people and ex-offenders.

The Windsor-based charity DASH will also receive £5,000 to help its work to provide specialist support to adults and children experiencing mental health issues, modern slavery, trafficking, homelessness and complex needs associated with domestic abuse.

The Recycled Teenagers Club, Parents & Children Together, Slough CVS, Berkshire Lowland Search & Rescue and the Adult Dyslexia Centre will also receive funding.

Royal Ascot Cricket Club will benefit from continued shirt sponsorship of £1,500 and the Windsor & Ascot Driving Group will receive £1,850 from various donations linked to the e-Christmas card.

This financial support follows £3,000 donated in December to three homelessness charities in Bracknell, Windsor and Slough providing critical help over Christmas.

Ascot is also committed to supporting racing charities. More than £13,000 was raised for the Injured Jockeys Fund in 2021, and the annual Christmas jumper day for staff raised £250 for Racing to School.

The 2022 nominated charity for public donations at ticket purchase will be Thames Hospice. This initiative, where the public are asked if they wish to give a donation to charity when buying tickets, raised more than £10,000 for Sebastian’s Action Trust in 2020 and 2021.

Ascot will also be offering hundreds of complimentary tickets to emergency, NHS and social care sector workers through the Blue Light scheme, and to members of the armed forces through the Tickets For Troops initiative.

Harry Hall

The company has named its three charity partners for 2022 following a public vote.

These are Hope Pastures, which rescues, rehabilitates and rehomes equines, the Gambia Horse and Donkey Trust, and World Horse Welfare.

“We received over 7,000 votes this year which is more than twice the number of votes that were placed in 2020. It’s just great to see the equestrian community take the time to vote for the charities that matter so much to them. We look forward to welcoming our 2022 charity partners and of course donating and raising money for them” said Harry Hall managing director Liz Hopper.

Harry Hall supported and donated more than £12,000 to its 2021 charity partners, Brooke, Action for Working Horses and Donkeys, Riding for the Disabled Association and the Horse Trust.

Equipe and Zebra Products

Young showjumper Eve McCoy has gained support of Equipe saddles and the brand’s UK distributor Zebra Products.

The deal follows her achievements as part of the British children-on-horses side at the youth Europeans in 2021, where she was part of the bronze medal-winning team.

“I have had a brilliant year with Frankie [Non Stop] and am delighted to now be riding in Equipe saddles, bridles and accessories. My preferred saddle model is the Evolution Special,” said the 14-year-old.

“I chose the Evolution Special because it is just so comfortable and helps provide security in the saddle while also giving me the freedom I require to move with the horse especially when jumping bigger fences.”

She added: “It really is a team effort with so much support from Mum and Dad, but also Eleni Murphy who is my trainer, and her son Robert who rides my horses in the week at their base near Preston.”

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