You are here: Home / Articles / News
New pre-paid loyalty card gives equestrian discounts
1 July, 2010
Subscribe to Horse & Hound and save up to 35% today
Horse owners will be able to save money with a new pre-paid debit card, specifically for equestrians.
The Card is a loyalty card that works in any store that accepts MasterCard, but also offers discounts in a number of equestrian stores.
“It is initially an equestrian card but we are looking to branch out to other high street stores and restaurants,” said Martin Cowen from The Card.
“It’s pre-paid so is also great for budgeting and money management in this climate. If you put on £100 you can only spend £100.”
The Card can be used online or over the counter in partner companies to gain a minimum of 10 per cent discount on equestrian products.
It is to be launched at the Royal Festival of the Horse this weekend (9-11 July) at Stoneleigh Park, Warks.
Currently there are about 60 retailers signed up, including online shop TMO Saddlery.
“I think it’s a great idea and should definitely help promote sales,” said TMO’s Christine Leonard.
Becky Pearce from Albrighton Feeds added: “It’s really good for horse owners. Equestrianism is such an expensive sport, especially at the moment so I definitely think our customers would be interested. I’ll also get one for myself.”
And Mr Cowen hopes The Card will be beneficial for the equestrian industry as a whole.
“For every card subscribed to a donation of 15 to 20 per cent will given to equestrian sport and organisations, depending where they are purchased. For instance all cards bought at the Festival of the Horse will have a donation made to event,” he said.
The white card costs £29.99 a year and a black card is £49.99 for added discounts including offers on certain ticket prices.
For more information visit: www.the-card.co.uk
Related articles:
- Close-knit group of shires finds home at Norfolk sanctuary
- The King's Troop wave goodbye to
St John's Wood - Centenary of the Masters of Basset Hounds Association
- New VOSA booklet launched for horsebox owners
- Horse dies after falling down mineshaft in Cornwall
- Wedding bells for Geoff Billington and girlfriend Sarah Saltman
- Horses Inside Out conference to explain equine anatomy
- The Queen loans out ponies to a riding therapy centre
- Project your 'horsenality' with a Parelli rug
- War Horse: The Real Story — to be shown on Channel 4
Subscribe to Horse & Hound and Save
Enjoy all the latest equestrian news and competition reports delivered straight to your door every week.
Click here to subscribe now