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Boot company Woof Wear cuts its packaging by 40%
28 July, 2010
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Boot manufacturer Woof Wear is making a stand for the environment by reducing the packaging of all its horse boots by 40%.
“Switching to polyethylene (PE) was an obvious and simple step but it makes a huge difference in terms of weight and packaging waste,” said managing director John Felton.
“And besides looking so much better the new packaging is more durable and recyclable.”
As an additional benefit for shoppers, the newly-designed hang tags and packaging also provide improved product information.
Louise Woof pioneered the Woof Boot — a neoprene brushing boot — in 1981.
It was a major innovation compared with the traditional leather brushing boot available at the time as it meant horses could be protected with boots that were light, durable and easy to care for.
Today Cornwall-based Woof Wear is at the forefront of protection for horse and rider with design and development at the heart of the brand.
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