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Rolex signs up with the FEI until 2013

Charlotte White, H&H deputy news editor

12 April, 2010

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Swiss watchmaker Rolex has renewed its partnership with the International Equestrian Federation (FEI) for another three years.

Rolex will remain the title sponsor of the Rolex FEI World Cup Jumping — Western European League and final; the television magazine programme FEI Equestrian World and showjumping’s Rolex Rankings.

FEI Secretary General Alex McLin sad: “The FEI is proud to be associated with one of the most valuable global brands.

“Our partnership has taken jumping to a whole new level of excellence. We are looking forward to another three years of unforgettable sporting moments.”

And Carsten Couchouron, FEI executive commercial director added: “Rolex has been an invaluable partner over the last years and we are extremely pleased to be able to count on their continued support for the coming years.”

Rolex, which has supported equestrian sport since 1957, became an FEI partner in 2006.

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