The promotional and marketing initiative “Racing for Change” — which seeks to broaden the sport’s appeal — will now become a permanent function under the title “Great British Racing”.

Great British Racing will continue the work started by Racing for Change, while also taking responsibility for the marketing of British racing globally, which is currently managed by British Bloodstock Marketing.

The aim of Great British Racing will be to broaden the appeal of British horseracing at every level, with the objective of increasing participation and revenues, and protecting and growing the thousands of jobs that exist within the sport.

It will be run by Rod Street, chief executive of Racing Enterprises Limited and British Champions Series Limited, who led the Racing for Change initiative.

Chris McFadden, chairman of Racing Enterprises Limited said: “First introduced as a project, Racing for Change is now seen as an essential promotional organisation, mirroring similar permanent organisations in other major sports.

“In this day and age, no national sport can hope to survive without a long term strategy for growth, or without a national resource to market and promote it.”

For more information visit www.greatbritishracing.com