First there was the Kauto Star bar at Kempton. Now unbeaten superstar Frankel is being honoured with his own mini museum and bar at Newmarkets Rowley Mile racecourse.

Frankel is currently standing at his owner-breeder Khalid Abdullah’s Banstead Manor Stud at a covering fee of £125,000. But now fans who want to relive his career will be able to eat and drink in the “Frankel Room”, which will also be packed with memorabilia.

Newmarket announced last week that the Frankel Room will be officially opened on Saturday, 28 September, the day of the Juddmonte Royal Lodge Stakes — a race that Frankel won in 2010.

It will take the place of what was the Paddock Bar, next to the weighing-room.

“Newmarket racecourses feels a special affinity towards Frankel [he won once at the July course and twice at the Rowley Mile],” said Amy Starkey, regional director of the Jockey Club.

“We wanted to celebrate his career in a suitably memorable manner. The idea of a Frankel Room — an exhibition of his brilliance and the people around him — had an enduring appeal.”

This news story was first published in Horse & Hound magazine (18 April 2013)