The Wye Valley Brewery has launched a new beer to celebrate the sport of kings in the run up to the three-day Cheltenham Festival meeting (11-13 March).

The 4.5% bottle conditioned and cask beer is brewed at Stoke Lacy using locally grown hops, combined with pale and crystal malts. Vernon Amor, general manager at Wye Valley, a fan of horseracing, believes the beer will appeal to racegoers.

Named O’er The Sticks, in tribute to racing, the beer’s label has an Adrian Dent painting of Herefordshire’s top jump jockey, Richard Johnson riding Looks Like Trouble over the last fence at Cheltenham in the 2000 Gold Cup, with the famous Cleeve Hills in the background.

“We wanted to do something to celebrate the locality’s rich steeple chasing history, and came up with the idea of making a special, one-off ale,” said John Gardner, sales and marketing manager.

“We hope that O’er The Sticks will be enjoyed by punters all over the country, and drunk to help cheer on the runners that make it to the famous Cheltenham winners enclosure.”