Irish Thoroughbed Marketing (ITM) has launched a multi-lingual interactive website, giving information about the thoroughbred industry in Ireland.
The website, which took 8 months to develop, is a database with information such as sales dates, stallion nominations, trainer contacts and racecourses. It features a horse ratings search tool, enabling buyers and bloodstock agents to filter and search for horses using a number of different criteria.
ITM general manager Elaine Hatton said: “Visitors to the site will be treated to an easily navigable experience that is not only aesthetically pleasing and filled with wonderful imagery, but is also a source of up-to-date information and news from around the world.
“The ‘media centre’ is a rich source of material that will be welcomed by journalists and others with an interest in facts and figures.”
Information is currently translated into Russian, French, Mandarin, Spanish and Turkish, with further languages planned in the second phase of development.
The website is optimised for mobile and desktop technology.