The Outside Chance has teamed up with The Jockey Club to host a new bar area at Cheltenham racecourse this weekend.

The Outside Chance is a joint venture between entertainment entrepreneur Howard Spooner, owner of London nightclub Public, Guy Sangster and Freddie – who aim to create a venue that encourages young people to come racing and provide “a welcoming watering hole for all”.

And The Outside Chance – which also had an area at Badminton and Barbury Castle Horse Trials this year – is to have a base at The Open meeting at Cheltenham (Friday 11 – Sunday 13 November) for the first time.

It is designed to be a “relaxed haven” during the day and a “lively bar” post racing and will be situated in a themed marquee in the shopping village that will cater for up to 750 racegoers.

“Racegoers will find it new and exciting, glam and good fun, something different, and all for the better,” said Chanelle McCoy, wife of champion jockey AP.

Everyone is welcome and there is no entrance fee, although organisers recommend to ensure entry for the after-party or to reserve a table, racegoers collect free wrist-bands before the party.

There will be a 15m long bar, large plasma screens, DJ booth and dancefloor. And at the start of each day, visitors will get to see top jockeys and trainers giving their views on the day’s racing.

Paul Fisher, from Jockey Club Racecourses, said: “We place high value on offering the best racing in the country, but also the best possible overall experience for our racegoers. We’ve had great success reaching horse lovers and promoting racing through working with The Outside Chance at Badminton and Barbury this year, so now it’s time to trial the facility on-course.”