Fans of Badminton and Burghley-winning eventer Oliver Townend can gaze at his face year-round as the rider’s first calendar is launched this week.

Oliver is breaking new ground for British equestrianism with the calendar, which shows the Shropshire-based rider and his horses in poses around his yard normally reserved for pop stars and footballers.

And he is thought to be the first British rider to produce his own calendar.

He said: “The photoshoot was great fun and a chance for some of my horses to do something different.

“The 2010 season has been eventful for many reasons and the messages I received on Facebook and Twitter after my fall in Kentucky helped me through a tough time.”

Oliver was airlifted to hospital after being knocked unconscious, and sustained a broken shoulder, collarbone, sternum and four broken ribs.

The fall from Ashdale Cruise Master dashed his chances of achieving the Rolex Grand Slam and lifting the $350,000 (£222,000).

The calendar, which costs £12 incl p&p, is available from www.townendonline.com.