Budding equestrian entrepreneurs could clinch the investment to catapult them to their first million when TV’s Dragons’ Den comes to BETA (British Equestrian Trade Association) International 2009.

Researchers from the hit BBC2 programme will be scouting the show at the NEC Birmingham (15-17 February) for business brains with hot new products and marketable business plans.

A TV crew will film auditions on-site and the best candidates could see themselves in front of the ruthless investors bidding for starter capital of £50,000 or more.

For information, visit www.beta-int.com

This article was first published in Horse & Hound (5 February, ’09)