A new feed to help owners keep their horses fit and healthy is being launched by Saracen Horse Feeds next month.

The new product, Shape-Up, will be unveiled on 14 November.

In the run up to the launch Saracen Horse Feeds has released a series of cartoons of a horse dressed for the gym — Fit Freddy.

Fit Freddy has been billed by the company as the “Mr Motivator” of the equine world and is part of Saracen’s campaign to help horse owners get their animals into peak health.

The team will be educating owners and encouraging a healthy approach to equine nutrition and exercise.

Shape-Up will be available in shops from mid-November and prices start at £15.60.