Following the success of last year’s event, Riders4Helmets has announced International Helmet Awareness Day 2015 will take place on Saturday 1 August.

Participating equestrian retailers around the world will be offering discounts on helmets to riders on this day.

“International Helmet Awareness Day was founded in 2010 as a direct result of my accident, with the aim of educating equestrians on the benefits of wearing a properly fitting, secured and certified helmet,” said Olympic dressage rider Courtney King-Dye.

“Whether you are a helmet manufacturer, retailer or equestrian, I hope that you will lend your full support to this important event in 2015.”

Riders4Helmets will also be live streaming Get Educated webinars via Riders4Helmets.com on Saturday 1 August, in which riders will be able to ask a variety of experts real-time questions.

The webinars will feature experts in traumatic brain injury and concussion, helmet manufacturers and traumatic brain injury survivors.

“We are delighted to be in our sixth year of hosting and organizing International Helmet Awareness Day,” added Riders4Helmets’ Lyndsey White.

“Retailers in the UK as well as Australia, Belgium, Canada, Germany, South Africa, US and New Zealand have already registered to participate in this year’s event and many more are expected to do so prior to 1 August.”

Helmet brands that will be involved include Antares-Sellier, Champion, Charles Owen, Devon Aire (Aegis), Gatehouse, GPA, International Riding Helmets (IRH), KEP Italia, LAS helmets (Leslie Sutcliffe), One K, Ovation, Samshield, Tipperary, Troxel and Uvex.

Retailers who wish to participate in the event can register by visiting: www.riders4helmets.com/ihad/retailer-information/.

For more information visit: www.riders4helmets.com/ihad/