Online feed merchant Efeed.co.uk, based in Newbury, Berkshire, is closing down and will cease trading on Friday (22 July).

Managing director Stuart Fitzgerald said he is closing the business to focus on his bedding brand (White Horse Bedding Ltd) and domestic solid fuel business, White Horse Energy.

He said: “Despite attempts to move Efeed.co.uk onto a new owner we have been unable to find a suitable buyer for the business and will be closing the online store in order to concentrate our energy on our core and fastest growing divisions.

“We will ensure that existing orders are fulfilled with our normal high level of customer service and are offering the remaining stock to customers at a phased discount over the course of this week, ending Friday 22 July.”

The company website, domain name and trademark are being sold on eBay, in an auction that ends on Monday.