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A new stallion has been chosen as the black horse for Lloyds TSB’s advertising campaign.

The black horse is the recognised emblem of Lloyds thoughout the world and their adverts are notable for featuring real horses.

Holme Grove Prokofiev, a 17-year-old Trakehner stallion, will be used by the bank for the next three years.

“We are thrilled that our stallion is the new face of Lloyds,” said Susan Attew of the stud Holme Grove Farm, Beds.

“I was contacted by photographer George Brooks in September 2011 to say that he had been commissioned by Lloyds to find a black stallion.

“It was only yesterday (2 April) that the news finally came through that [Mr Brooks’] photos had been chosen and are already being used on the Lloyds annual accounts online!” said Ms Attew.

Holme Grove Prokofiev – who is by the Thoroughbred stallion Beg XX – was imported as a three-year-old from Germany.

The Trakehner stallion Downlands Cancara was central to the Lloyds advertising campaign in the late 1980s. He died in 2006 at the age of 31 and was succeeded by three new horses who shared his role – Dante, Tarantino and Imperator.

(photo courtesy of Stephen Charlton)